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Promoting your  campaign or fundraising event online Priscilla Brice-Weller November 2006
public diaries photo albums correspondence calendars address books private online offline
“ If you do build a great experience, customers tell each other about that.  Word of mouth is very powerful.”  Jeff Bezos, Amazon.com founder
5 social  networking tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Calendars ,[object Object],[object Object],Geek level:  Time involved:  Cost:  Effectiveness:
Calendars Real-world examples Greenpeace event (Upcoming): http://upcoming.org/event/118097 Corporate Social Responsibility Summit (Eventful): http://eventful.com/events/E0-001-001599682-5
Photos ,[object Object],Geek level:  Time involved:  Cost:  Effectiveness:
Photos Real-world examples Oxfam Trailwalker participants putting photos onto the event Flickr website via mobile, photos then streamed through to the event website: http://www.flickr.com/photos/52338397@N00 http://www.oxfam.org.au/trailwalker/sydney The Nature Conservancy photo competition: http:// www.flickr.com/groups/thenatureconservancy
Blogging Geek level:  Time involved:   Cost:  Effectiveness: www.myspace.com www.technorati.com
Blogging Real-world examples Check what people are saying about you on: http://www.myspace.com http://www.technorati.com Encourage supporters to blog about you, Problogger raised over $1,000 for unwrapped.com.au by blogging for chickens: http://www.problogger.net/archives/2006/09/23
Videos ,[object Object],www.dogooder.tv Geek level:  Time involved:   Cost:  Effectiveness:
Videos Real-world examples Control Arms video (YouTube): http://www.youtube.com/watch?v=bwKtDFj23m4   You can also use videos to show news coverage that your campaign or fundraising event received.
Maps ,[object Object],Geek level:  Time involved: Cost:  Effectiveness:
Maps Real-world examples NSPCC’s Be The Full Stop campaign: http://www.bethefullstop.com/map You can also use maps to show where supporters’ money is going, or where an event will be held.
Within the next 6 months, implement one of these promotion methods  for your organisation
[object Object],[object Object],[object Object],[object Object]

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Promoting your campaign or fundraising event online

  • 1. Promoting your campaign or fundraising event online Priscilla Brice-Weller November 2006
  • 2. public diaries photo albums correspondence calendars address books private online offline
  • 3. “ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon.com founder
  • 4.
  • 5.
  • 6. Calendars Real-world examples Greenpeace event (Upcoming): http://upcoming.org/event/118097 Corporate Social Responsibility Summit (Eventful): http://eventful.com/events/E0-001-001599682-5
  • 7.
  • 8. Photos Real-world examples Oxfam Trailwalker participants putting photos onto the event Flickr website via mobile, photos then streamed through to the event website: http://www.flickr.com/photos/52338397@N00 http://www.oxfam.org.au/trailwalker/sydney The Nature Conservancy photo competition: http:// www.flickr.com/groups/thenatureconservancy
  • 9. Blogging Geek level: Time involved:  Cost: Effectiveness: www.myspace.com www.technorati.com
  • 10. Blogging Real-world examples Check what people are saying about you on: http://www.myspace.com http://www.technorati.com Encourage supporters to blog about you, Problogger raised over $1,000 for unwrapped.com.au by blogging for chickens: http://www.problogger.net/archives/2006/09/23
  • 11.
  • 12. Videos Real-world examples Control Arms video (YouTube): http://www.youtube.com/watch?v=bwKtDFj23m4 You can also use videos to show news coverage that your campaign or fundraising event received.
  • 13.
  • 14. Maps Real-world examples NSPCC’s Be The Full Stop campaign: http://www.bethefullstop.com/map You can also use maps to show where supporters’ money is going, or where an event will be held.
  • 15. Within the next 6 months, implement one of these promotion methods for your organisation
  • 16.

Notes de l'éditeur

  1. manage website for leading non-profit here as a consultant because passionate about the industry, what can be done, desire for positive social change this talk is mainly for beginners and intermediates with not a whole lot of technical ability or confidence