This document discusses 5 social networking tools - calendars, photos, blogging, videos, and maps - that can be used to promote campaigns and fundraising events online. For each tool, examples are given of non-profits that have used the tool effectively, such as Greenpeace using calendars on Upcoming.org to promote an event, and the NSPCC using maps on Google Maps to promote their "Be The Full Stop" campaign. The document encourages implementing one of these promotion methods for an organization within the next 6 months.