This short slide deck containing bits of my experience as an entrepreneur while developing new businesses from scratch, and a overview of those cust dev authors i've massive respect for: ash maurya, patrick vlaskovits and rob fitzpatrick.
3. a long time ago...
my cv map
back in 2008...
it’s going to destroy linkedin
graphic map of your career
cust dev = almost ø
some dev on flash (!), paper prototyping...
500€ later... puff
6. oopsbooking.com
what we did:
raw data + surveys + intern = heavy biz plan
behavior observation
expert feedback
twitter stalking
acceleration program
7. what we should have done:
all that stuff plus...
build conciérge mvp
make informal arrangement with 2-4
hostels/hotels
go to airports, rails, buses and cruises
really test out the product
oopsbooking.com
10. mr. map
what we did:
2013
make connections + setup everything
less than 1 month -> machines arrived
deploy in a couple of places
2,00 € * 5 maps
always keep in mind: fail early, fail fast
11. (step 1)
what we did:
survey recent-grads
build mvp that sucked very hard
startupjobs.me
muchowork.com
12. muchowork.com
(step 1)
what we learned:
people are not afraid to share their fb address
referrals / recommendations are very important
job fairs still have a word
very hot market
13. (step 2)
what we did next:
+40 interviews
ask for expert opinion
close headhunting agreements
muchowork.com
14. muchowork.com
(step 2)
what we learned:
early-stage startups don’t have money to spend
on hiring -> redefine target
referral is KING when hiring
money > reach > culture, when hiring lack of
money beats lack of reach or culture
15. (step 3 aka now)
continue step 2 plus:
fb / linkedin ads experiment
test pricing
get early-adopters
muchowork.com
40. customer dev cycle
step 1: document c-p-s hypothesis
step 2: brainstorm business model hypothesis
step 3: find prospects to talk to
step 4: reach out to prospects
step 5: engaging prospects
step 6: compile | measure | test
step 7: problem solving fit/mvp
step 8: compile | measure | test
41. vlaskovits’ dark side...
bash your competition online
make bad reviews about them (specially ux)
and, of course, you’re the obvious alternative
42. frameworks are nice but you fuck up anyway
try to follow running lean process
but processes exist to be broken
skype is ok, f2f is better
done is better than perfect
additional 50 cents
43. tools
brain, balls, mouth, hands :-)
pipedrive (integrated w/ google)
google drive (excel / docs)
messaging tools (skype, google hangouts, etc.)
lean canvas tools -> google it...
44. pedro carmo oliveira
cerebral assassin. tech headhunter. ruby
enthusiast. elite backpacker. football
player and benfiquista.
mail: oliveira@pcbo.me
twitter: @pcbo