User Interaction Design for Virtual Communities
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This document discusses the design of user-generated communities and how usability impacts communities. It notes that in web 1.0, users were consumers, but in web 2.0, users can also be producers and editors through social networks. Good community design focuses on the user, allows personalization, incentivizes sharing and participation, facilitates content production, and nurtures social interactions through features like profiles, avatars, forums, groups and reputation systems. The community interface should be conversational and scalable from the start. Explicit and implicit social features help define users and their connections to build a sense of community.
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User Interaction Design for Virtual Communities
- 1. User Generated Communities Usability Pedro Custódio 3rd Usablity Seminar 04.04.2007 Lisbon, Portugal
- 4. web 1.0
- 5. web 2.0 User
- 6. web 2.0 User = Consumer + Producer
- 7. web 2.0
- 8. web 2.0 Social Web “ The Social Web refers to an open global distributed data sharing network similar to today's World Wide Web, except instead of linking documents, the Social Web will link people, organizations, and concepts. ”
- 9. Social Web User = Consumer + Producer + Editor
- 10. Social Web User = Center of the Universe
- 11. Communities com·mu·ni·ty 1. a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage. 2. a locality inhabited by such a group. 3. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars. 4. a group of associated nations sharing common interests or a common heritage: the community of Western Europe. 5. Ecclesiastical. a group of men or women leading a common life according to a rule. 6. Ecology. an assemblage of interacting populations occupying a given area. 7. joint possession, enjoyment, liability, etc.: community of property. 8. similar character; agreement; identity: community of interests. 9. the community, the public; society: the needs of the community.
- 12. Communities Information Virtual Community User Interaction Virtual Space
- 13. Communities Multiple dimensions of a Professional community: Location Psychological Identity .... Objectives
- 14. Communities Every Community evolves around a theme! Flickr: photos / ThreadLess: t-shirts / Twitter: comunication / Wordpress: blogs / Last.FM: music / Del.icio.us: bookmarks / ...
- 15. Communities Membership steps: Visitor > Guest > Consumer > Member
- 16. Communities We can classify communities under 3 distinct types...
- 17. Communities low social interaction Communities A community that requires low or no activity from its members.
- 23. Communities communities around “products” communities centered around products or contents, originally produced or augmented through the social features of the community. This type of community already requires a stronger interaction between its users.
- 27. Communities highly collaborative communities Communities born from already pre-existing physical communities or systems.
- 33. YeS
- 34. How?
- 35. It’s not enough to design user centered interfaces...
- 36. we also need to design community centered interfaces (CCI)!
- 37. Features oriented for more advanced users...
- 38. ... (typically) drive away less experienced users!
- 39. Graphic extracted from Alan Cooper’s book: “About Face 2.0”
- 40. Graphic extracted from Alan Cooper’s book: “About Face 2.0”
- 41. Graphic extracted from Alan Cooper’s book: “About Face 2.0”
- 42. Communities A successful community normally implies (among other factors) that it: • allows and fosters personalization; • incentives sharing and participation; • facilitates content/information production; • sbe based on top of an scalable platform; • nurtures the so called social interactions;
- 43. Personalization Through personalization, we can foster self and free expression inside the community
- 44. Personalization The user PROFILE it’s his virtual identity, is personality and skills aggregator. It’s the bridge between the real and the virtual person.
- 45. Personalization
- 46. Personalization
- 47. Personalization
- 48. Personalization Avatars
- 49. Personalization
- 50. Personalization
- 51. Participation Spaces within the community dedicated to participation: comments, forums, chats, groups and even blogs help raise the feeling of belonging between users and increase the value within the community.
- 52. Participation
- 53. Participation
- 54. Participation
- 55. Conversational Design Design of applications/systems that not only allow but also foster conversation among it’s users.
- 56. Conversational Design The conversation flows within communities, however the community itself only facilitates the conversation thru its interfaces it should never try to control the conversation!
- 61. Conversational Design Incorporação de ferramentas de partilha, que fomentem a partilha de informação dentro e fora da comunidade
- 66. Scalable Platform Helping produce content by allowing re-mixing pre-existing contents, co- creating new contents and sharing and importing contents with other externl services.
- 67. Scalable Platform API’s open and well documented
- 68. Social Design Every community requires to provide some sort of social features to it’s members
- 69. Social Design
- 70. Social Design Explicit vs Implicit social features
- 71. Social Design Contacts / Friends Friends list is the new center of the universe! “Through others I define myself” Portuguese saying: “Tell me who you go out with, and I’ll tell you who you are!”
- 72. Social Design
- 73. Social Design
- 74. Social Design
- 75. Social Design
- 76. Social Design Explicit vs Implicit social features
- 77. Social Design
- 78. Social Design
- 79. Social Design
- 80. Social Design
- 81. Social Design “FoF - Friends of Friends”
- 82. Social Design
- 84. Social Design Not all users are equal!
- 85. Social Design VIP’s Karma User Stats
- 86. Social Design
- 87. Conclusions Design having in mind the user needs first!
- 88. Conclusions Systems developed by experts, usable by non experts!
- 89. Conclusions Carefully plan the social interactions, in particular the features that facilitate them.
- 90. Conclusions Allow and foster personalization, production and sharing of new content inside the community.
- 91. Conclusions Design and implement a reputation system within the community, one will allow members to build a reputation thru participation.
- 92. Conclusions Base your community on scalable platform right from day one!
- 93. Questions?
- 94. Thank you!