Reviews by ConversionXL: http://conversionxl.com/blog/

1. ConversionXL reviews
Checkout flow

2. I just added
a product to
the cart.
Confirming
it is nice.

3. Cart contents are clearly presented

4. Making me type a
number and click a
link to update
quantity is a minor
usability hassle.

5. Ok, so I have
it in my cart.
Now what?

6. This
checkout
button is
invisible

7. It matters since if the cart
is full, that’s the only
button I might possibly
see. Or not.

8. And this doesn’t
stand out enough
either. Use a different
color.

9. These are
distractions, and send
a bunch of people to
Google to look for
coupons. They might
not return

10. Are you absolutely
sure this is the final
cost? No taxes, no
shipping fees?

11. Already an error message?!
This site is broken!

12. Oh wait minute. It’s only a
message that’s relevant for
like 4% of total users.
Show it together with “login incorrect
message”, don’t scare people.

13. Too many choices. What’s most
used? Make that prominent. (I
bet it’s guest checkout).

14. Form labels on top is
typically very good.

15. But first step is already too
long. How about you start
with just email? Makes
abandoned cart recovery
easy, too.

16. Progress?
Don’t see
any!

17. Make CTA specific.
“Continue to
shipping info”. I’d
also make it bigger.

18. Make CTA specific.
“Continue to
shipping info”. I’d
also make it bigger.

19. Make CTA specific.
“Continue to
payment”

20. This thing has now
become *really*
annoying. It’s a
distraction.

21. Is this secure?
Doesn’t seem to be.

22. Is this secure?
Doesn’t seem to be.

23. Wow. Not even secure
(https) connection. Not
getting my card info today!

24. Wow. Not even secure
(https) connection. Not
getting my card info today!

25. A “safe” payment form
looks more like this.

26. Thank you
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http://conversionxl.com