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ConversionXL reviews
Checkout flow
I just added
a product to
the cart.
Confirming
it is nice.
Cart contents are clearly presented
Making me type a
number and click a
link to update
quantity is a minor
usability hassle.
Ok, so I have
it in my cart.
Now what?
This
checkout
button is
invisible
It matters since if the cart
is full, that’s the only
button I might possibly
see. Or not.
And this doesn’t
stand out enough
either. Use a different
color.
These are
distractions, and send
a bunch of people to
Google to look for
coupons. They might
not return
Are you absolutely
sure this is the final
cost? No taxes, no
shipping fees?
Already an error message?!
This site is broken!
Oh wait minute. It’s only a
message that’s relevant for
like 4% of total users.
Show it together with “login incorrect
mes...
Too many choices. What’s most
used? Make that prominent. (I
bet it’s guest checkout).
Form labels on top is
typically very good.
But first step is already too
long. How about you start
with just email? Makes
abandoned cart recovery
easy, too.
Progress?
Don’t see
any!
Make CTA specific.
“Continue to
shipping info”. I’d
also make it bigger.
Make CTA specific.
“Continue to
shipping info”. I’d
also make it bigger.
Make CTA specific.
“Continue to
payment”
This thing has now
become *really*
annoying. It’s a
distraction.
Is this secure?
Doesn’t seem to be.
Is this secure?
Doesn’t seem to be.
Wow. Not even secure
(https) connection. Not
getting my card info today!
Wow. Not even secure
(https) connection. Not
getting my card info today!
A “safe” payment form
looks more like this.
Thank you
If you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/Co...
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Ecommerce checkout flow analysis: Vintage King Audio

Reviews by ConversionXL: http://conversionxl.com/blog/

  • Soyez le premier à commenter

Ecommerce checkout flow analysis: Vintage King Audio

  1. 1. ConversionXL reviews Checkout flow
  2. 2. I just added a product to the cart. Confirming it is nice.
  3. 3. Cart contents are clearly presented
  4. 4. Making me type a number and click a link to update quantity is a minor usability hassle.
  5. 5. Ok, so I have it in my cart. Now what?
  6. 6. This checkout button is invisible
  7. 7. It matters since if the cart is full, that’s the only button I might possibly see. Or not.
  8. 8. And this doesn’t stand out enough either. Use a different color.
  9. 9. These are distractions, and send a bunch of people to Google to look for coupons. They might not return
  10. 10. Are you absolutely sure this is the final cost? No taxes, no shipping fees?
  11. 11. Already an error message?! This site is broken!
  12. 12. Oh wait minute. It’s only a message that’s relevant for like 4% of total users. Show it together with “login incorrect message”, don’t scare people.
  13. 13. Too many choices. What’s most used? Make that prominent. (I bet it’s guest checkout).
  14. 14. Form labels on top is typically very good.
  15. 15. But first step is already too long. How about you start with just email? Makes abandoned cart recovery easy, too.
  16. 16. Progress? Don’t see any!
  17. 17. Make CTA specific. “Continue to shipping info”. I’d also make it bigger.
  18. 18. Make CTA specific. “Continue to shipping info”. I’d also make it bigger.
  19. 19. Make CTA specific. “Continue to payment”
  20. 20. This thing has now become *really* annoying. It’s a distraction.
  21. 21. Is this secure? Doesn’t seem to be.
  22. 22. Is this secure? Doesn’t seem to be.
  23. 23. Wow. Not even secure (https) connection. Not getting my card info today!
  24. 24. Wow. Not even secure (https) connection. Not getting my card info today!
  25. 25. A “safe” payment form looks more like this.
  26. 26. Thank you If you want to get your site reviewed, follow me on Twitter: @peeplaja and Facebook: https://www.facebook.com/ConversionXL http://conversionxl.com

    Soyez le premier à commenter

    Identifiez-vous pour voir les commentaires

  • chande1

    Feb. 4, 2014
  • maxOz

    Feb. 18, 2014
  • hemisdy

    Sep. 26, 2017
  • lukehearn2

    Oct. 22, 2018

Reviews by ConversionXL: http://conversionxl.com/blog/

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