How to test fundamental business decisions like pricing and product

1. Testing beyond user experience
Stephen Pavlovich
Conversion.com
@pav

4. Success is a result of
the choices we make

9. Using experimentation to
solve complex problems

11. Experimentation lets us
challenge assumptions with
radical concepts

12. Nothing is new.
Everything is changing.

14. Test your servants for ten days. Let us be given vegetables to eat
and water to drink. Then let our appearance and the appearance of
the youths who eat the king’s food be observed by you, and deal
with your servants according to what you see.
“
”Daniel 1:12–13

15. If we can hypothesise,
analyse and iterate,
we can experiment

16. We know that quant and qual data.
We believe that lever for audience will result in goal.
We’ll know by testing test concept on area and
observing KPI for duration.
conversion.com/hypothesis

17. We know that quant and qual data.
We believe that lever for audience will result in goal.
We’ll know by testing test concept on area and
observing KPI for duration.
conversion.com/hypothesis
Apply toanything

18. @pav

19. @pav

20. @pav

21. @pav

27. In a fast-changing world
experimentation is our
unfair advantage