Talk presented by Penny Hagen and Natalie Rowland for UX Australia 2013 in Melbourne.
In co-design those impacted by the proposed design are actively involved as partners in the design process. Co-design is being used in government, community and health sectors to extend traditional consultation methods and increase program reach and impact. Co-design approaches are also being used by corporates to engage internal stakeholders and customers, identify new service opportunities and improve existing ones. But what is it, why do it and how?
When ‘doing’ co-design, the role of the designer becomes one of facilitator: enabling participation, designing the right triggers, questions and scaffolds in which meaningful and effective participation can occur. Getting this right can be challenging and raise a few interesting questions along the way.
In this presentation we will share our approach to co-design developed over the last eight years working with a range of organisations in Australia and New Zealand. The presentation will draw upon case studies such as the design of HIV testing services with Australian men, the design of service strategies and mental health programs with young people and mental health professionals and an organisational wide co-design training for program for librarians, aimed at preparing them to become co-designers themselves.
The presentation will cover the key principles and framework we apply in designing co-design workshops, favourite activities for involving and priming groups of people for productive participation as well as tips and considerations for doing co-design in dynamic, sensitive and political situations.
We will also explore questions raised by co-design such as:
How creative can ‘users’ be?
What level of influence do ‘users’ have?
What happens to the expertise of the ‘designer’?
How far can we/should we take it?
How do you know when you (or the organisation you are working with) are ready adopt a co-design approach?
8. CO-DESIGN WHY?
PRAGMATIC
INNOVATION
POLITICAL
Users are experts of their own domain. Involving them is likely to accomplish a better outcome.
Leads to new perspectives and alternate ways of doing things.
People have the right to participate in the design of things that impact them.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source:
Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
9. CO-DESIGN WHY?
PRAGMATIC
INNOVATION
POLITICAL
Users are experts of their own domain. Involving them is likely to accomplish a better outcome.
Leads to new perspectives and alternate ways of doing things.
People have the right to participate in the design of things that impact them.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source:
Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
10. CO-DESIGN WHY?
PRAGMATIC
INNOVATION
POLITICAL
Users are experts of their own domain. Involving them is likely to accomplish a better outcome.
Leads to new perspectives and alternate ways of doing things.
People have the right to participate in the design of things that impact them.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source:
Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
11. CO-DESIGN WHY?
PRAGMATIC
INNOVATION
POLITICAL
Users are experts of their own domain. Involving them is likely to accomplish a better outcome.
Leads to new perspectives and alternate ways of doing things.
People have the right to participate in the design of things that impact them.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source: Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
Adapted from Greenbaum, J., & Madsen, K. H. (1993). 'PD a personal statement'. Which describes three arguments for Participatory Design, pragmatic, theoretical and political. Source:
Communications of the ACM. Special issue on graphical user interfaces: the next generation, 36(6), pp. 47.
26. Co-designing youth mental
health services with young
people and mental health
professionals
CO-DESIGN
Co-designing mental health services
with young people and mental health
professionals.
CO-DESIGN
Co-designing mental health services
with young people and mental health
professionals.
Co-designing online youth
mental health services with
young people and mental
health professionals
30. Co-designing HIV
testing services with
Australian men.
CO-DESIGN AFAO
AUSTRALIAN
FEDERATION
OF AIDS
ORGANISATIONS
CO-DESIGN AFAO
AUSTRALIAN
FEDERATION
OF AIDS
ORGANISATIONS
50. CO-DESIGN DOING CO-DESIGN
ACKNOWLEDGE HOW
YOUR CURRENT TOOLS
AND METHODS ARE
ALREADY DOING THE
WORK OF BUILDING
DESIGN CAPACITY IN
OTHERS...
AND CONSIDER, ARE
THERE ANY
OPPORTUNITIES TO
EXTEND THE ROLE
THAT USERS PLAY IN
HELPING TO DEFINE
THE PROBLEM OR THE
SOLUTION IN YOUR
PROJECTS?
design
expertise?
DOING CO-DESIGN
CO-DESIGN WHAT?
A democratisation of the design process
51. CO-DESIGN DOING CO-DESIGN
ACKNOWLEDGE HOW
YOUR CURRENT TOOLS
AND METHODS ARE
ALREADY DOING THE
WORK OF BUILDING
DESIGN CAPACITY IN
OTHERS...
AND CONSIDER, ARE
THERE ANY
OPPORTUNITIES TO
EXTEND THE ROLE
THAT USERS PLAY IN
HELPING TO DEFINE
THE PROBLEM OR THE
SOLUTION IN YOUR
PROJECTS?
design
expertise?
DOING CO-DESIGN
CO-DESIGN WHAT?
A democratisation of the design process
52. CO-DESIGN DOING CO-DESIGN
ACKNOWLEDGE HOW
YOUR CURRENT TOOLS
AND METHODS ARE
ALREADY DOING THE
WORK OF BUILDING
DESIGN CAPACITY IN
OTHERS...
AND CONSIDER, ARE
THERE ANY
OPPORTUNITIES TO
EXTEND THE ROLE
THAT USERS PLAY IN
HELPING TO DEFINE
THE PROBLEM OR THE
SOLUTION IN YOUR
PROJECTS?
design
expertise?
DOING CO-DESIGN
CO-DESIGN WHAT?
A democratisation of the design process
Thank you
53. CO-DESIGN REFERENCES
Ingrid Burkett Co-designing for Social Good: The radical potential of co-design for civil society
organisations https://secure.csi.edu.au/site/Home/Blog.aspx?defaultblog=https://blog.csi.edu.au/
2013/02/co-designing-for-social-good-the-radical-potential-of-co-design-for-civil-society-
organisations/
Don Lenihan and Lynelle Briggs Co-Design: Toward A New Service Vision http://
www.humanservices.gov.au/spw/corporate/publications-and-resources/resources/co-design-
toward-a-new-service-vision-for-australia.pdf
Health Codesign : A toolkit for co-design in healthcare http://www.healthcodesign.org.nz/
Penny Hagen et al. Participatory Design of evidence-based online youth mental health promotion,
intervention and treatment. http://www.yawcrc.org.au/news/article/199#
Liz Sanders Website: www.maketools.com
Liz Sanders Book: Convivial Toolbox: Generative Research for the Front End of Design
Liz Sanders Article: A Framework for Organising the Tools and Techniques of Participatory Design
http://www.maketools.com/articles-papers/PDC2010ExploratoryFrameworkFinal.pdf