Case Study to describe how to categorize large content-based websites using personas.

1. SITE MAPPING
TO DEFINE
CATEGORIZATION
Jason Levine, Creative Director

2. • Improve usability
• Focus on needs of main user
types that visit site
• Create a simpler site
architecture
• Increase usage
• Strengthen the brand image

3. ORIGINAL SITE

4. ORIGINAL SITE

5. TOP LEVEL NAVIGATION : WORKFORCE EXPLORER
Top Navigation
My Labor Market Data Library
Home Career Center WA Labor Market
Info.
Washington Labor
Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data
About Us What's New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards
Conditions Feature Reports Publications Reports Hound
by Area
Current Nonfarm Industry
Current Current Economic Access Yourself Employment / Employment
Employment / Conditions Career Cluster Tool Numbers and Consumer Price
Unemployment Estimates Page
Unemployment Five Tools for Trends Index (CPI)
Jobs for the Situation Job Vacancy and
Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports
Sidewalk Benefits Reports Local Area
Business Notes Occupations Reemployment Going? (PDF) job? Offices
Economist (PDF) Unemployment
Career and (PDF) Numbers and
Statistics (LAUS) Covered
Occupation Trends
Employment Page Industry Trends Employment and
Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202)
Outlook Writing a resume County Profiles
Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report,
Review, 2nd and Economic Spring 2010 Occupational Data
Training In Local Area Profile Labor Area Quarter 2010 Report PAge
Labor Market Writing a cover County Data Tables
Washington State Summaries Income
Information by Area Labor Market letter
Information 2009 Agricultural Job Vacancy
Around the State Business
Workforce In Survey by WDA,
Interviewing Reports Employment Quarterly Census
Financial Aid Washington State Spring 2010
Industry Trends Dynamics of Employment &
Data Library Wages Job Applicants and
Press Releases Job Vacancy Openings Counts
Job Hunting Tips Survey from ESD
Methodology,
My Articles and Find a Regional Spring 2010 (QCEW) Page
Topic Labor Force,
Publications and Publications Labor Economist
Employment,
Reports 2009 Washington
Unemployment,
State Employee
and Unemployment
Benefits Survey
Side Labor Market Report Agricultural Data Rates
Navigation Information Page
Archives: Job Occupational Wage
Vacancy and Rates
Local Employment
Benefits Survey
Household
Reports
Dynamics (LEHD)
Labor Force, Page
Occupational
Employment, Employment
Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment,
Explorer Profile Programs Providers Employers Clusters Trends Trends Projections
and Unemployment Projections Page
Footer Rates
Navigation
Press Release Population
Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data
Info.
Page
Unemployment
Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance
Employers Employment Reports Page Information Claimants Counts
Situation
Numbers and Wage and Benefits Tour
Job Seekers Trends Information
Assessments
News Media
Career Clusters
Research Analyst
Find Employers
Student Local Area Profile
Occupation
Teachers /
Explorer
Counselors
Training Programs
Workforce
Professionals
Training Providers

6. REPLIC ATION : LABOR MARKET LABELING
Top Navigation
My Labor Market Data Library
Home Career Center WA Labor Market
Info.
Washington Labor
Current Economic Career Center Plan Your Career Publications and Recent Articles and Publications and Tools for the Data
About Us What's New? Guest User Registered User Market Information Plain Talk Data Pages Dashboards
Conditions Feature Reports Publications Reports Hound
by Area
Current Nonfarm Industry
Current Current Economic Access Yourself Employment / Employment
Employment / Conditions Career Cluster Tool Numbers and Consumer Price
Unemployment Estimates Page
Unemployment Five Tools for Trends Index (CPI)
Jobs for the Situation Job Vacancy and
Situation Details About Rapid Where are YOU Need help finding a Local WorkSource Monthly Reports Quarterly Reports Annual Reports Periodic Reports
Sidewalk Benefits Reports Local Area
Business Notes Occupations Reemployment Going? (PDF) job? Offices
Economist (PDF) Unemployment
Career and (PDF) Numbers and
Statistics (LAUS) Covered
Occupation Trends
Employment Page Industry Trends Employment and
Information Employment Washington Labor 2009 Washington Job Vacancy Wages (ES-202)
Outlook Writing a resume County Profiles
Occupational Focus Situation Reports Market Quarterly State Labor Market Survey Report,
Review, 2nd and Economic Spring 2010 Occupational Data
Training In Local Area Profile Labor Area Quarter 2010 Report PAge
Labor Market Writing a cover County Data Tables
Washington State Summaries Income
Information by Area Labor Market letter
Information 2009 Agricultural Job Vacancy
Around the State Business
Workforce In Survey by WDA,
Interviewing Reports Employment Quarterly Census
Financial Aid Washington State Spring 2010
Industry Trends Dynamics of Employment &
Data Library Wages Job Applicants and
Press Releases Job Vacancy Openings Counts
Job Hunting Tips Survey from ESD
Methodology,
My Articles and Find a Regional Spring 2010 (QCEW) Page
Topic Labor Force,
Publications and Publications Labor Economist
Employment,
Reports 2009 Washington
Unemployment,
State Employee
and Unemployment
Benefits Survey
Side Labor Market Report Agricultural Data Rates
Navigation Information Page
Archives: Job Occupational Wage
Vacancy and Rates
Local Employment
Benefits Survey
Household
Reports
Dynamics (LEHD)
Labor Force, Page
Occupational
Employment, Employment
Tool Bar Occupation Local Area Find Training Find Training Find Career industry Numbers and Unemployment,
Explorer Profile Programs Providers Employers Clusters Trends Trends Projections
and Unemployment Projections Page
Footer Rates
Navigation
Press Release Population
Customers Data Dashboards Publications Wages & Training Interactive Tools Glossary Tour Miscellaneous Data
Info.
Page
Unemployment
Business Owners / Industry Trends Current Publications & Training Resources Glossary Home Site Map Feedback Contact Us Help Privacy Policy Terms of Use Labor Market Insurance
Employers Employment Reports Page Information Claimants Counts
Situation
Numbers and Wage and Benefits Tour
Job Seekers Trends Information
Assessments
News Media
Career Clusters
Research Analyst
Find Employers
Student Local Area Profile
Occupation
Teachers /
Explorer
Counselors
Training Programs
Workforce
Professionals
Training Providers