94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms

1. EXPERT TIPS
FOR SUCCESS IN
DIGITAL
MARKETING
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SOURCES:
Quarterly Digital Intelligence Briefing: 2016 Digital Trends, Econsultancy,
January 2016
“Why Personalized Marketing Will Dominate in 2015,” MarketingProfs,
December 2014
Quarterly Digital Intelligence Briefing: 2016 Digital Trends, Econsultancy,
January 2016
http://chiefmartec.com/2015/01/marketing-technology-landscape-supe
rgraphic-2015/
“The Truth about Customer Experience,” Harvard Business Review,
September 2013
BUILD YOUR DIGITAL MARKETING PLATFORM ON A
Use analytics to identify target audiences to integrate your marketing hub
and web content management tools. Then, you can promote tailored
information through e-mail marketing and online campaigns.
Track customer behavior and
integrate data from the web,
CRM, and retail systems to create
a personalized, consistent
experience across all touchpoints.
of marketers say improving content
creation and delivery processes are
instrumental to providing a great
customer experience
FOLLOW THESE SEVEN EXPERT TIPS TO OPTIMIZE
YOUR DIGITAL MARKETING PLATFORMS
25%of personalized
emails are opened
more often
51%higher click-through
rates compared to
non-personalized
emails
46%of marketers claim they
have limited access and
control over customer data
Break down data silos and establish a 360-degree customer view.
Find a content management
solution that allows you to
publish across all digital
platforms so your message
reaches your customers –
and the market – faster.
solid foundation
SO YOU CAN CREATE PHENOMENAL EXPERIENCES THAT
WILL ATTRACT, ENGAGE, AND DELIGHT YOUR CUSTOMERS.
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Set a clear integration strategy to bring new marketing tools into the fold
with existing systems and processes. This is key for choosing the right
solution for your company, either best-of-breed or a single platform.
98%
From 2014 to 2015, the
number of marketing
technology vendors
increased by
When you organize digital
marketing efforts around data
and content, you provide
customers with a consistent
brand experience.
Test, measure, and repeat
different content, using analytics
to identify which resonates the
most with your audience.
EXPERT TIPS
FOR SUCCESS WITH
DIGITALMARKETING PLATFORMS
Measure campaigns for
effectiveness across
channels and audiences to
identify how your campaigns
contribute to ROI.
Monitor SEO
effectiveness, experiment
with optimization, and
develop content that
promotes your company
across search platforms.
Take control of your digital marketing – get organizedTip #1
Identify, integrate, and implementTip #2
Understand your customer from every angleTip #3
Rapidly share messages that resonateTip #4
Chart a course for platform integrationTip #5
Optimize your content for search platformsTip #6
You can’t improve what you don’t measureTip #7