This document summarizes a presentation about preparing and adapting marketing strategies for the 2020 holiday season given the changes brought about by the COVID-19 pandemic. It discusses the results of a survey of 154 senior executives on their views of market changes and consumer behavior. Some of the key points made are that most companies feel they can adapt quickly to changes, this holiday season will have more online shopping and less travel and social gatherings, and personalization and trust in brands will be increasingly important. It also suggests that investments in websites and digital marketing will be more important than ever.