Social Snapshot Healthcare
•
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Performics Social Snapshot covering leading healthcare brands' performance in the month of August
![SOCIAL
SNAPSHOT: healthcare
S E P T E M B E R 2 0 1 4
Blue Cross Blue Shield health. join in.*
Kaiser Permanente
Humana
eHealth Insurance
Aetna
United Healthcare
Cigna
Health net
facebook
# Fans
720,829
56,692
42,540
38,470
23,561
14,861
10,858
692 HIGHEST ACTIVATION RATE
Post by Aetna encouraging people to take and share
#HealthySele's of home tness equipment
ACTIVATION RATE: 7.5%
Blue Cross Blue Shield health. join in.
Kaiser Permanente**
Aetna
Cigna
Humana
United Healthcare
eHealth Insurance
Health net
# Followers
63,508
25,459
13,726
12,037
9,208
6,250
5,310
2,089
twitter
most retweets
Blue Cross Blue Shield Health. Join in.
shows how to make a sweet smelling
candle that serves as a bug repellent
RETWEETS: 49
**Follower count is aggregate of @KPThrive and @KPShare
YYOOUUTTUUBBEE
Kaiser Permanente
Blue Cross Blue Shield health. join in.
Humana
Cigna
eHealth Insurance
Aetna
United Healthcare
Health net
# Subscribers
2,343
1,420
1,389
580
580
367
330
56
P A R T I C I P A N T E N G A G E M E N T
Talking
About
Retweets,
Mentions and
Hashtags
916 1,246 2,640
23,658 15,266 16,699
health. join in. humana
Blue Cross Blue Shield
M E T H O D O L O G Y
Avg. Views
Per Video
Healthcare Average
Leading Brand
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages
Socialtools to extract insights and create benchmarks to build client presence in the social
space and drive successful brand experiences for participants focused on performance.
Average
views/video
Average number of
views per video
posted by brand
TALKING
ABOUT
Number of unique users sharing
stories about the brand page
over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation
Rate/Post
[(likes+comments+shares) /
(fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
most viewed
Executive Director of The Cigna
Foundation, David Figliuzzi,
takes the ALS #icebucketchal-lenge
alongside hundreds of
Cigna employees
views: 1,649
Blue Cross Blue Shield
health. join in.
August Data
*Only includes Anthem BlueCross, Anthem BlueCross BlueShield, BlueCross BlueShield of Georgia and Empire BlueCross BlueShield](https://image.slidesharecdn.com/socialsnapshotseptemberhealthcare-140918095332-phpapp01/85/Social-Snapshot-Healthcare-1-320.jpg)
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Social Snapshot Healthcare
- 1. SOCIAL SNAPSHOT: healthcare S E P T E M B E R 2 0 1 4 Blue Cross Blue Shield health. join in.* Kaiser Permanente Humana eHealth Insurance Aetna United Healthcare Cigna Health net facebook # Fans 720,829 56,692 42,540 38,470 23,561 14,861 10,858 692 HIGHEST ACTIVATION RATE Post by Aetna encouraging people to take and share #HealthySele's of home tness equipment ACTIVATION RATE: 7.5% Blue Cross Blue Shield health. join in. Kaiser Permanente** Aetna Cigna Humana United Healthcare eHealth Insurance Health net # Followers 63,508 25,459 13,726 12,037 9,208 6,250 5,310 2,089 twitter most retweets Blue Cross Blue Shield Health. Join in. shows how to make a sweet smelling candle that serves as a bug repellent RETWEETS: 49 **Follower count is aggregate of @KPThrive and @KPShare YYOOUUTTUUBBEE Kaiser Permanente Blue Cross Blue Shield health. join in. Humana Cigna eHealth Insurance Aetna United Healthcare Health net # Subscribers 2,343 1,420 1,389 580 580 367 330 56 P A R T I C I P A N T E N G A G E M E N T Talking About Retweets, Mentions and Hashtags 916 1,246 2,640 23,658 15,266 16,699 health. join in. humana Blue Cross Blue Shield M E T H O D O L O G Y Avg. Views Per Video Healthcare Average Leading Brand Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing stories about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics most viewed Executive Director of The Cigna Foundation, David Figliuzzi, takes the ALS #icebucketchal-lenge alongside hundreds of Cigna employees views: 1,649 Blue Cross Blue Shield health. join in. August Data *Only includes Anthem BlueCross, Anthem BlueCross BlueShield, BlueCross BlueShield of Georgia and Empire BlueCross BlueShield