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How to Get Anyone
to Do Anything
Through the Art of
Persuasion
Hi, I’m Perry &
I’m Different
How to Get Anyone
to Do Anything
Through the Art of
Persuasion
Good vs. Evil
Founding Partner
Digital Marketer
Warroom Mastermind

Traffic & Conversion
Rival Brands

Plattr
Print & Fill

Wholesale Distributor
Perry Belcher
512.971.5049
Redneck
Behavioral
Scientist
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Home Life
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Quadruple Wide
Redneck
Rocket
Trigger
I’m on BOAT y’all
Art of Persuasion by Perry Belcher
Hotel Roland Style
Flying Private
My New Office
Q. How does a
high school
dropout from
Paducah, KY get
to live like this?
A. Offers
$400,000,000
Good vs. Evil
Everything in
Life Starts
With an Offer
Sales
Listings
Recruiting
Team Building
Do You Ever
Wonder Why?
You’re Already
Good!
I’m Here to Make
Your Great!
You’ll Never
Have To Worry
About…
Art of Persuasion by Perry Belcher
5 Concepts out
of 15
Why People Buy
Why People Buy Things
• To be loved
• 	To be liked

• 	To be appreciated

• 	To be right

• 	To feel Important

• 	To make money

• 	To save money

• 	To make their work easier

• 	To save time

• 	To be secure
• 	To be attractive

• 	To be comfortable

• 	To be distinct

• 	To be happy

• 	To have fun

• 	To gain knowledge

• 	To be healthy

• 	To gratify curiosity

• 	For convince

• 	For survival
“People Buy Things
That Make Them
Feel Better About
Themselves”
- David Ogilvy
Rule #1: Offers Are
About Emotions
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
“There New Home
is Their Place To
Be Loved”
Rule #2: Your
People Need To Fall
In Love With You
“People Fall In Love With
Those They Feel They
Understand and Whom
They Feel Understand
Them” - PB
Cult Theory
A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at Enemies
People Will Do Anything If…
Art of Persuasion by Perry Belcher
A. Support Their Dreams
B. Allay Their Fears
C. Confirm Their Suspicions
D. Justify Previous Failures
E. Cast Stones at Enemies
People Will Do Anything If…
He Made a Better
Offer Than Hillary
And They Liked
Him Better
Rule #3: You Have
To Appeal Too The
Correct Brain
Art of Persuasion by Perry Belcher
X X
Art of Persuasion by Perry Belcher
Art of Persuasion by Perry Belcher
Rule #4: The Law
of Replacement
Art of Persuasion by Perry Belcher
New Creates
an Itch
17% Needed 

a New Car
Art of Persuasion by Perry Belcher
Replacement offers
usually outsell
improvement 

offers 5 to 1
Rule #5 The
Law of Sorting
Human Need to 

Sort and Be Sorted
400% More Tips
“People Buy Things
That Remind
Themselves and Tell
Others Who They
Are” - P.B.
Art of Persuasion by Perry Belcher
Reasons People 

Don’t Buy
Why People DON’T Buy Things
• Fear of Disappointment*

• Offense to others

• Don’t know how
• Loss of reputation

• Pain

• Criticism

• Risk
• Work

• Effort

• Discomfort

• Worry

• Doubt

• Guilt

• Boredom
Art of Persuasion by Perry Belcher
Perry Belcher
Text Me Now
512.971.5049

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Art of Persuasion by Perry Belcher