Headline Writing : How to Write Headlines with Rules and Examples

•

21 j'aime•9,447 vues

Perry Belcher's Copywriting headline writing formula creates almost unbeatable headlines and create product hooks in the process. Good headline examples and rules of thumb make headline writing easy and fast in this presentation.

Marketing

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“The Amazing  
HEADLINE FORMULA!  
that ALWAYS WORKS 
and CREATES YOUR  
PRODUCTS HOOK TOO”

Digital Marketer 
Co-Founder
Native Commerce 
Co-Founder
Digital Retailers 
Association 
Co-Founder
• Copywriter
• Investor
• Advisor
• Singer
• Fisherman
• Foodie

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“WHAT I’VE LEARNED  
writing at LEAST  
 
HEADLINES”
10,000

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“BEATS 80% OF  
MY CONTROLS”

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“FINALLY, A FORMULA THAT  
WRITES WINNING HEADLINES IN  
15 MINUTES FLAT -WITHOUT  
ANY COPYWRITING SKILLS -
GUARANTEED”

“FINALLY, A FORMULA THAT  
WRITES WINNING HEADLINES IN  
15 MINUTES FLAT -WITHOUT  
ANY COPYWRITING SKILLS -
GUARANTEED”
TRIGGER
DESIRED END RESULT
TIME UNTIL RESULTS
OVERCOME OBJECTION
RISK REVERSAL

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“HOW TO USE A  
GRABBER

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“WHAT ABOUT THE
SUBHEADLINE

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“ROOKIE COPYWRITER STUMBLES ON  
THE SECRET FORMULA USED BY
MADISON AVE. COPYWRITERS FOR  
OVER 100 YEARS TO GRAB ANY  
READERS ATTENTION AND DOUBLE  
OR EVEN TRIPLE RESPONSE”

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“LASTLY… THE SECRET  
HEADLINE

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
FELLOW COPYWRITER,
IMAGINE, YOUR NEW HEADLINE TRIPLES THE SALES OF YOUR PROMOTION,
IMAGING, HOW EVERYONE WILL WONDER HOW YOU DID IT AND IMAGINE
HOW MANY OPTIONS WILL INSTANTLY OPEN UP FOR YOU…
HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH
COPYWRITING… ESPECIALLY HEADLINES, I WAS SO FRUSTERATED I
ALMOST GAVE UP. THEN I DISCOVERED THE “FOUR CORNERS” HEADLINE
FORMULA AND SUDDENLY, EVERYTHING I WROTE JUST WORKED.
PLUS, THE FORMULA MADE IT SO EASY TO FIND MY PRODUCTS HOOKS,  
THE REST OF THE PROMOTION KIND OF JUST WROTE ITSELF…

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
FELLOW BACK PAIN SUFFERER,
IS YOUR BACK SO STIFF YOU CAN HARDLY GET OUT OF BED IN THE
MORNING, EVEN AFTER A FULL NIGHTS SLEEP? DOES IT HURT TO SIMPLY
STAND IN LINE OR WALK THROUGH A GROCERY STORE? HAVE YOU TRIED
PILLS, CREAMS AND EVEN EXERCISE AND STILL NOTHING SEEMS TO HELP?
THEN I HAVE GOOD NEWS FOR YOU…
HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH CRONIC BACK
PAIN THAT NOT ONLY HURT, BUT OVER TIME IT MADE ME GRUMPY AND
DOWN RIGHT MEAN . THEN I DISCOVERED THE “SISSOR STONE” SUDDENLY,
EVERYTHING WORKED AGAIN, I COULD WALK, PLAY GOLF, EVEN SIT ON THE
FLOOR AND PLAY WITH MY GRANDKIDS AND EASILY SPRING BACK UP…

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“LASTLY… PERRY’S
BOILED CHICKEN RULE”

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
text me for your name and email for a copy of my slides

perry@nativecommerce.com 512-971-5049 (text ﬁrst)
“BRING US YOUR
HEADLINES”

TOO MUCH? HAVE IT ALL…
DONE FOR YOU!
GO BY OUR BOOTH NOW
AND
CONTACT US
perry@nativecommerce.com 512-971-5049 (text ﬁrst)

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1. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “The Amazing   HEADLINE FORMULA!   that ALWAYS WORKS  and CREATES YOUR   PRODUCTS HOOK TOO”

2. Digital Marketer  Co-Founder Native Commerce  Co-Founder Digital Retailers  Association  Co-Founder • Copywriter • Investor • Advisor • Singer • Fisherman • Foodie

3. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “WHAT I’VE LEARNED   writing at LEAST     HEADLINES” 10,000

5. HI, I’M YOUR NEW COPYWRITER, DJANGO

6. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “BEATS 80% OF   MY CONTROLS”

7. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED”

8. “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED” TRIGGER DESIRED END RESULT TIME UNTIL RESULTS OVERCOME OBJECTION RISK REVERSAL

9. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED”

10. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED”

11. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED”

12. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED”

13. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED”

14. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “HOW TO USE A   GRABBER

15.

16.

17. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “FINALLY, A FORMULA THAT   WRITES WINNING HEADLINES IN   15 MINUTES FLAT -WITHOUT   ANY COPYWRITING SKILLS - GUARANTEED” BETTER THAN HALBERT?

18. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “WHAT ABOUT THE SUBHEADLINE

19. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “ROOKIE COPYWRITER STUMBLES ON   THE SECRET FORMULA USED BY MADISON AVE. COPYWRITERS FOR   OVER 100 YEARS TO GRAB ANY   READERS ATTENTION AND DOUBLE   OR EVEN TRIPLE RESPONSE”

20. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “ROOKIE COPYWRITER STUMBLES ON   THE SECRET FORMULA USED BY MADISON AVE. COPYWRITERS FOR   OVER 100 YEARS TO GRAB ANY   READERS ATTENTION AND DOUBLE   OR EVEN TRIPLE RESPONSE”

21. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “ROOKIE COPYWRITER STUMBLES ON   THE SECRET FORMULA USED BY MADISON AVE. COPYWRITERS FOR   OVER 100 YEARS TO GRAB ANY   READERS ATTENTION AND DOUBLE   OR EVEN TRIPLE RESPONSE”

22. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “LASTLY… THE SECRET   HEADLINE

23. perry@nativecommerce.com 512-971-5049 (text ﬁrst) FELLOW COPYWRITER, IMAGINE, YOUR NEW HEADLINE TRIPLES THE SALES OF YOUR PROMOTION, IMAGING, HOW EVERYONE WILL WONDER HOW YOU DID IT AND IMAGINE HOW MANY OPTIONS WILL INSTANTLY OPEN UP FOR YOU… HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH COPYWRITING… ESPECIALLY HEADLINES, I WAS SO FRUSTERATED I ALMOST GAVE UP. THEN I DISCOVERED THE “FOUR CORNERS” HEADLINE FORMULA AND SUDDENLY, EVERYTHING I WROTE JUST WORKED. PLUS, THE FORMULA MADE IT SO EASY TO FIND MY PRODUCTS HOOKS,   THE REST OF THE PROMOTION KIND OF JUST WROTE ITSELF…

24. perry@nativecommerce.com 512-971-5049 (text ﬁrst) FELLOW BACK PAIN SUFFERER, IS YOUR BACK SO STIFF YOU CAN HARDLY GET OUT OF BED IN THE MORNING, EVEN AFTER A FULL NIGHTS SLEEP? DOES IT HURT TO SIMPLY STAND IN LINE OR WALK THROUGH A GROCERY STORE? HAVE YOU TRIED PILLS, CREAMS AND EVEN EXERCISE AND STILL NOTHING SEEMS TO HELP? THEN I HAVE GOOD NEWS FOR YOU… HI, MY NAME IS PERRY AND FOR YEARS I STRUGGLED WITH CRONIC BACK PAIN THAT NOT ONLY HURT, BUT OVER TIME IT MADE ME GRUMPY AND DOWN RIGHT MEAN . THEN I DISCOVERED THE “SISSOR STONE” SUDDENLY, EVERYTHING WORKED AGAIN, I COULD WALK, PLAY GOLF, EVEN SIT ON THE FLOOR AND PLAY WITH MY GRANDKIDS AND EASILY SPRING BACK UP…

25. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “LASTLY… PERRY’S BOILED CHICKEN RULE”

26.

27. perry@nativecommerce.com 512-971-5049 (text ﬁrst) text me for your name and email for a copy of my slides

28. perry@nativecommerce.com 512-971-5049 (text ﬁrst) “BRING US YOUR HEADLINES”

29. TOO MUCH? HAVE IT ALL… DONE FOR YOU! GO BY OUR BOOTH NOW AND CONTACT US perry@nativecommerce.com 512-971-5049 (text ﬁrst)

Headline Writing : How to Write Headlines with Rules and Examples

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Headline Writing : How to Write Headlines with Rules and Examples