16. perry@nativecommerce.com 512-971-5049 (text first)
“WHAT SETS THE SCENE?”
• Color
• Season
• Time
• Texture
• Geography
• Mood
• Loud/Quite
• Light / Dark
• Hot / Cold
• Awkward
• Pressure
• Mindset
17.
18. Start
inciting incident
obstacle
villan
climax (OBSTICAL OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekick
relief
lesson learned
better than BEFORE
villan looses
get the girl
love interest
THE STORY FORMULA
20. Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekick
relief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
22. Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekick
relief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
23.
24. Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekick
relief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
27. perry@nativecommerce.com 512-971-5049 (text first)
“how to uses your new powers”
• develop deeper relationships fast
• raise money for your projects
• bring life to your company
• humanize your products & services
• write sales letters & video scripts
• make sales in person