Peter Thomson

Auckland, New Zealand New Zealand

Digital Strategist

Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for: - Using design thinking to map user experience and uncover customer insights - Linking the business strategy and marketing strategy - Planning, analyzing and tracking digital marketing campaigns - Mapping the business model and user experience for new products - Planning and implementing organisational change