You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
82% of employees…: source: eMarketer41% of people believe conversations with company employees to be the most credible specialist sources of information, Michael Brito, Edelman, Smart Business, Social Business
Scale Business through Social Media: Cisco Support CommunityGeneral URL: https://supportforums.cisco.com/index.jspaShown above (expert corner section): https://supportforums.cisco.com/community/netpro/expert-corner#view=ask-the-experts
Dave Evans’ blog shown here with the typing fingers: snapshot from internal IWE page where we posted Dave’s blog a day before it went live giving employees a sneak peek and asking them to comment. Just within a few short hours, it received 7,443 views and 43 comments from employees.
***Employees asked to incl. #CiscoEmp hash tag in all social postings-Instagram: helps show Cisco’s viewpoint on connecting the previously unconnected-e.g., “A coffee cup can tell the grocery store when I’ll need my next order of coffee beans”Top 3 photos displayed on the Cisco InstagramSelected responses included on the graphic template to be featured on Cisco SM channels
***Employees asked to incl. #CiscoEmp hash tag in all social postings-Instagram: helps show Cisco’s viewpoint on connecting the previously unconnected-e.g., “A coffee cup can tell the grocery store when I’ll need my next order of coffee beans”Top 3 photos displayed on the Cisco InstagramSelected responses included on the graphic template to be featured on Cisco SM channels
***Issue was taken care of in a matter of a few hoursImage Sources: Spiceworks Group Members: http://www.google.com/imgres?biw=1920&bih=1080&tbm=isch&tbnid=R1-2h-1M6HX14M:&imgrefurl=http://depositphotos.com/7167906/stock-illustration-Social-network-members-with-text-clouds.html&docid=b5ppORsVYg1-uM&imgurl=http://static7.depositphotos.com/1030113/716/v/450/dep_7167906-Social-network-members-with-text-clouds.jpg&w=450&h=375&ei=iPB5Ubr6BcLjiAK17IHgCw&zoom=1&ved=1t:3588,r:61,s:0,i:275&iact=rc&dur=219&page=2&tbnh=187&tbnw=224&start=40&ndsp=42&tx=89&ty=47
--Helped scale our social message-11 of entries received-results of the campaign-eg. Of message scaling, community engagement-The recently launched #WorkTogether campaign is designed to build awareness of how Cisco helps enable mobile collaborative experiences. This campaign is designed to show customers how they can collaborate more securely anywhere, anytime, across platforms and devices while setting the stage for new brand positioning as well. Now is your chance to partake in this exciting new opportunity! Just follow the simple steps below to upload photos and stories that epitomize how you #WorkTogether at Cisco, or anywhere you may be for that matter. Whether you bring your own device to work or use your local Starbucks as an office, we want to see how Cisco helps you work your way and collaborate successfully even when you're mobile. By participating, you will not only help promote our Multiple Devices campaign through the Collaboration lens, but also be entered into a contest for a chance to win AMEX gift card prizes.How to Participate1. Capture a picture, video or written story showing how you work together/collaborate globally with others at Cisco when you're in the office, on the go, or working remotely. 2. Upload the captured asset to your favorite social site (e.g., Facebook, Twitter, Instagram), and include the #WorkTogether and #CiscoEmphashtags in your posting. IMPORTANT: You must include the 2 hashtags to be entered into the contest.3. Send the link to the posting AND a screenshot of the posting to christyp@cisco.com before Tuesday 10/30 at 5 PM PST. A cross-functional panel of judges will select top 3 winners based on creativity, innovativeness and how compelling your captured asset is. Winners will be announced shortly after the opportunity closes.
Social Media Today, Cognitive Dissonance:http://socialmediatoday.com/sandygibson/1225266/cognitive-dissonance-why-social-sharing-creates-employee-advocates?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29