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Social Media Revolution Paul Gillin Author,  The New Influencers Secrets of Social Media Marketing
Chaos Theory ,[object Object],[object Object],[object Object],[object Object]
From This
To This
Old Media Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One-third of Americans under 40 say the Daily Show and Colbert Report are replacing traditional news outlets.
Traditional communications
New reality
AOL Hell June 20 June 24 June 26 June 21 June 23 July 14 Today Vincent Ferrari
Customer at the Center The Way We’re Going
The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence 2.0 Ben Popken Editor in chief ,[object Object],[object Object],[object Object],[object Object],[object Object],Ed Magedson Founder ,[object Object],[object Object],[object Object],[object Object]
Meet the new influencers Philipp Lenssen Steve Hall Paige Heninger & Gretchen Vogelzang
Self-Appointed Celebrities
So Many Choices
Tools at Your Disposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Publishing Lifecycle Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted! Begins as a tweet
Publish Everywhere
Promote Yourself
Engage Popular People
Self-Syndication Then Now Server User Search
RSS Is For Machines, Not People
Credibility Through Validation Source: Elliance, Inc.
The Way We Were ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Way We’re Going
Fiskars Swag
Social Network Essentials About Me About Others Our Interests
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets of New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Remarkable!
Be Genuine “ We want to make production values as high as they need to be to tell the story, but not so high that they get in the way of the story. If we started using typical TV commercial product shots, our audience would tune out.” Stephen Voltz, Eepybird.com
Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: pgillin Available on Amazon or from NewInfluencers.com  Available on Amazon or from SSMMBook.com

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Social Media Revolution What Matters And Why

Editor's Notes

  1. Readers Digest just declared bankruptcy. Purchased for $1.6 billion just two years ago, that investment is now worthless This is not a matter of big media vs. Internet; it’s big media vs. small media
  2. Great slide capture of some of the key players so far
  3. About 30% of all TV ads are vaporized by Tivo today