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Rijksstudio Museumnext 2013
Video Christian Borstlap for Rijksstudio
http://www.youtube.com/watch?v=0aALc4REB3E
New website Rijksmuseum and Rijksstudio,
Museumnext 2013, Amsterdam
This presentation
→Introduction
→Digital landscape
→E-strategy
→Principles
→Concept and
development
→Results
The national museum of the Nederlands
We are open since April 13, 2013
Welcome!
Welcome! We are open!
Welcome! We are open!
Welcome! We are open!
Welcome! We are open!
Welcome! We are open!
Welcome! We are open!
Welcome! We are open!
The new Rijksmuseum
→The (visual) story of art and history of the
Netherlands
→Let the works of art shine
→High tech, but invisible
→3800 Led lights
→The showcases made from non-reflective
glass glued without frames
→Come see the art and be inspired
The Rijksmuseum connects people, art and history
Rijksstudio and the new website
→ Bring the collection
close to the public
→ 125.000 objects high
resolution
→ Large image,
zooming in, save,
share, make
→ Campaign with “real”
Rijksstudio
→ See the art, be
inspired en get
creative
Registration Collection
Digitizing Collection
Former website
→Too many choices
→No hierarchie
→Information all over
the site
→Too complex
→Developed for large
screens
→Distance!
Digital landscape – Google Art Project
Digital landschape: web or app?: an appstyle
website
Digital landscape: task, not device.
Responsive!
Digital landscape – sea of images / visual
social media
E-strategy
Rijksmuseum working towards opening:
→ Connect people, art and history
→ Core values: simple, personal, authentic, quality, innovative
→ New house style
E-strategy, largest possible reach of the collection:
→ The website must be “lean and mean”, like an app.
→ It must be possible to share all content easily (e.g., by means of open
APIs and a prominent Share button).
→ Other platforms should be used where possible rather than building
everything ourselves.
→ The website should reflect successful trends. Rather than thinking solely
in terms of the collection or technological possibilities, we must identify
ways of reaching the public.
→ It must be possible to manage and present content regardless of device
or screen resolution.
→ It must be possible to find information quickly and easily
New target group: the culture snacker
Design as a whole
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
CLOSE
Rijksstudio Museumnext 2013
Web like an app - little choices on high level,
but they cover the most important usecases
Close like an app: image first and deep zoom,
information secondary
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Make your own sets!
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Save your favourite details
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Zoom in
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Master Matcher: Discover the masterpieces
you match with
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Hang your own Masterpiece on your wall
Download your favourite piece and make
something!
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Share!
Please touch! Tablet first!
Responsive
All pages are responsive!
The art always fullscreen!
Much used apps like Twitter and Facebook
refer to the Rijksmuseum website
Scrum! – the app way of development
Campaign: creative ambassadors and „real‟
Rijksstudio in The Bijenkorf Department Store
Ambassadors campaign: Alexander van Slobbe
Ambassadors campaign: Alexander van Slobbe
Rijksstudio Museumnext 2013
iPhone case
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio in The Bijenkorf Department store
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Results after an half year
→ Exceeds our expectations
→ A lot of positive reactions, both international as peers.
Benchmark project where a lot of people want to relate to.
→ Awards and a lot of user participation!
„This site is stunning‟, New York Times
„Don‟t click here, because you won‟t work all day‟, Dutch
television journalist on Twitter
→ Over 71.000 Rijksstudio‟s
→ Over 110.000 personal sets made
→ 210.000 objects downloaded
→ The amount of visitors has grown 100 %
→ Visit on the site is 9 minutes, on iPad even over 15 minutes!
→ Mobile visits increased 100 %, is now 25 % of total amount
Next steps
• Integration with Multi Media Tours
(Rijksmuseum App)
• Upload your own masterpiece
• Integration with openingscampaign
Rijksmuseum (co-branding)
• New artworks by Ambassadors
• Integration with Medialab workshops in
„Teekenschool‟ (new education center)
• User collections and creations more visible /
searchable / personal
Rijksstudio Museumnext 2013
→Integration
Rijksstudio with
MultiMediaTours
in Rijksmuseum
app
→Save your
favourites
during the
museumvisit
Rijksstudio Museumnext 2013
Opening campaign: Rijksmuseum and Ladress
The bottom left of „Children of the sea‟
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Rijksstudio Museumnext 2013
Openingscampaign: Ladress and Rijksmuseum
Openingscampaign: Ladress and Rijksmuseum
Openingscampaign: Albert Heijn milk cartons
Aura lost?
Virtual aura!
Virtual aura enhances the aura of the original
artwork!
Curators!
Rijksstudio Museumnext 2013
Rijksstudio Museumnext 2013
Bottom left
The bottom left of „Children of the sea‟
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Skating owls
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Rijksstudio
→Questions?
→@pgorgels
Rijksstudio Museumnext 2013

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Rijksstudio Museumnext 2013

Notes de l'éditeur

  1. Omdat je bijvoorbeeld van snorrenhoudt…
  2. …omdat rood je lievelingskleur is…
  3. …of omdat het weerbuitentewensenoverlaat. Dezeverzamelingenkan je weer op social media delen…
  4. Reacties op social media en in de internationaleperswarenlovend…