eTail West 2017: SEO Audits

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SEO audits of a number of notable ecommerce brands and sites that was presented during the eTail West 2017 Display, Online Media, & Search Summit

Marketing

WEST 2017
SEO SITE
audits
http://bit.ly/etail-seo

@eywu
linkedin.com/in/ericywu
github.com/eywu

Rating: The description has the same value as the Title.
You should rather enter a brief and accurate summary
of the page content in the Description.

Naturally, you won't find any partially hydrogenated oils,
high fructose corn syrup, or artificial anything but what
you will find in Kashi's chewy granola bars is just …

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eTail West 2017: SEO Audits

1. WEST 2017 SEO SITE audits http://bit.ly/etail-seo

2. @eywu linkedin.com/in/ericywu github.com/eywu

4. BEARRACE

5. 1. High Valued Opportunities • keywords: non-brand, 4 < position < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology

6. Tools of the trade

9. site audits: brand retailers, marketplaces, distributors

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18. Rating: The description has the same value as the Title. You should rather enter a brief and accurate summary of the page content in the Description.

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20. Naturally, you won't find any partially hydrogenated oils, high fructose corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …

21. user experience: modals + interstitials

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26. configure for the user experience

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28. content: reviews + UGC

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