1. Paradis
e
Done By Phyoe Mg Mg Kyaw
Small Business Enterprise
River Cruises
Service

2. Say ‘I do’ in paradise
Paradis
e
Y a n g o n

3.  The world’s largest industry
 An integral and important element
 Broader economic & social development policy
Tourism sectors for business

4. Our mission-
• provide an environment
• maintain competitive compensation and benefits
packages
• to providing experienced travelers
• strive for 100% customer satisfaction
• have satisfied travelers through satisfied associates
• give you a Report Card (Rating) and ask you
Our vision-
• strive to be the Myanmar’s leader in travel
• adventure and discovery for Travelers
• providing impactful and intercultural experience

5. WHY Choose Paradise?
 Locally built in Yangon by two professional who own the
shipyard
 Sailing every day to allow you to see a whole range of
Myanmar sights
 Extraordinary service onboard and on shore
 Meals cooked by our professional onboard chefs
 Luxurious, spacious suites all with balconies
 Insurance (example: healthy insurance, life insurance)
 Plunge pool while sailing
 Safely
Our objective-
• To Get 67% of market share in the end of 2020
• To be the leader in Myanmar
• To be the successful organization among the other river
cruises

6. Strength of our river cruise
Customer awareness
Offer extra special services (party or
weddings on the ships)
Specially trained Captains and crews
Insurance for our customers
Extraordinary service onboard and on shore
Excellent tourist guides
Meals cooked by our professional onboard
chefs

7. Weakness of our river
cruise
Not enough Jetties for our cruise
Weak public relation
Need more skillful employees
Rainy Season (example; depopulate)
Internet service

8. Opportunities of our river
cruise
Government aids
Customer awareness from foreign
Latest technology from foreign
Investment or corporation with foreign
company
Market new areas in Myanmar

9. Threat of our river cruise
Uncontrollable Weather conditions (water
course or current, sand flat]
Government policy
FDI (foreign Direct Investment)

10. Analysis of the business using comparative
measures of performance
The following competitors are working in Ayeyarwady River,
Chindwin River and Yangon River.
Aung Su Paing
group

11. Competitors Arrays
Key
succes
s
factors
w
ei
g
h
ti
n
g
Paradise
( me)
Amara Aung Su
Paing Group
SANCTARY
Retire
Pandaw
R W R W R W R W R W
Food and
Drink
0.1 4 0.4 4 0.4 3 0.3 5 0.5 3 0.3
Decoration 0.2 6 1.2 5 1.0 4 0.8 8 1.6 3 0.6
Insurance 0.3 9 2.7 3 0.9 3 0.9 5 1.5 3 0.9
Technology 0.1 8 0.8 4 0.4 4 0.4 6 0.6 4 0.4
Service 0.3 7 2.1 7 2.1 4 1.2 7 2.1 5 1.5
Total 1.0 31 6.2 23 4.8 18 3.6 29 6.3 18 3.7

12. Positioning map
SANCTARY Retire
High Quality
High Price
Low Quality
Low
Price
Aung Su
Paing Group
Pandaw
Paradise ( ME)
Amara

13. Competitor analysis of our river cruise
Pandaw-
• established in 1947
• running in Ayeyarwady River and Chindwin
River
• use low quality and low price,
• just for local, slightly for foreigners.
• Service and food are not bad.
Amara
• established in 2003
• running in Ayeyarwady River and Chindwin River, just like
Pandaw
• use high quality and high price but it is slightly
• target for foreign tourism. Service and food are not bad.
Aung Su Paing Group
• established in 2011-2012
• running in Yangon River, just for sunset cruise, morning cruise,
dinner cruise and sightseeing cruise
• use low quality and low price but it is not bad. Service and food are
bad.

14. Our main competitor
SANCTARY Retire
own by foreigners with FDI.
have strength strong capital, technology and brand
image.
have many weaknesses in Myanmar that don’t have
experiences.

15. • Not enough Jetties for our cruise
building jetties near the famous cities
• Need more skillful employees
use Mentoring approach
• Rainy season
maintain our cruise and training our employees
Appropriate action to overcome the identified weakness in
our business

16.  Customer awareness
-update in quality.
- use more capital for marketing department.
 Special training captain and crew
very important for our customers and our employees
 Offer extra special services
arranging for wedding celebrating service for Myanmar
people
have planning for dinner and party
 Insurance for our customers
starting to try insurance service
Existing performance could be maintained and
strengthened

17. - Classifies and explains different growth strategies
- have a growth target or a strategy of specialization
-crossing products and markets of a company
- facilitates decision-making.
The Ansoff matrix offers four strategies to achieve the objectives.
They are-
Penetration of the market
Extension of the market
New products
Diversification.
Ansoff’s matix

18. Our recommendation for business expansion with reasons
-use market development and product development
-trying to increase our company of sales by introducing its
products into new markets, Chindwin River
“foreigners are coming about 1 million in this year, 2014.
Next years, foreigners of 3 millions will come to Myanmar”.
(The new light of Myanmar newspaper)
Therefore, Tourism aspects are very important for Myanmar.
To fulfill the tourism needs and wants, we are determined to
expand in Chindwin River.

19. A
Y
E
Y
A
R
W
A
D
Y

20. C
H
I
N
D
W
I
N

21. Recommend with justification, new areas in which
the business could be expanded
planning to expand our service in the Chindwin
River
trying to introduce “iPad for your Bodyguard”
service.
Introduction to new market with new technology

22. How to use iPad?
 Reading book,
 snapshots and
 videos
 music
 chat email, internet

23. Our new vision
-attempt to be the Asia leader in travel
-can also check the Internet on board our river cruise
boat
Our New Mission-
To expand the international market
will do the training, learning, teaching and planning for our
employees.
always finding to adventure and discovery for travelers.

24. Our New Objective-
• To gets 80 % of market share in
2025
• To be the Asian leader in travel
• To used latest technology and real
adventure and discovery for
travellers

25. Strength for our new area and new
technology
Many interesting places for foreigners
iPad for your Bodyguard
New market for our company
Can explore life of Myanmar People
Strong capital
Few competitors

26. Weakness for our new area and new technology
No experiences in new areas
Weak public relation
Internet connections
New technology skills

27. Opportunities for our new area and new
technology
Experience for our organization
Government aid

28. Threat for our new area and new
technology
Many mountains and valley current and
water level
Weather conditions
Government policy

29. Purpose changes to achieve the new
objective-
To compete the international markets, we are trying
with skillful employees and learning organization,
among all of the other business just like an Asian
Tiger.

30. Action plan to implement the changes
 Check our progress against objectives
 Review financial targets
 Assess staff levels and performance
 Discovery of travellers
 Benchmark our firm
 Establish whether our customers are satisfied
 Encourage staff feedback. Listen to our employees
 Tune into new trends
 Assess the benefits of new technology
 Advertising

31. Check our progress against objectives
we can’t believe our progress! Because our company
meets customers need and want. Therefore, I hope, our
company will grow by day- to- day. You can see our
customers coming level.
200
350
600
0
100
200
300
400
500
600
700
year2008-2010 year2010-2012 year2012-2014
customers coming
level
During year 2008-2010, we will get 20% of tourism and then tourism
aspect is very growing day by day. Finally, we will get at most 60% of
customers in Myanmar

32. Review financial targets
For new river cruise Paradise 3 and Paradise 4, we will use the profit of Paradise
1 and Paradise 2. Our profit is cover upon the new river cruises. But, we have
problems to buy for iPad.
For iPad, we will not enough to buy. So that, we will borrow 30,000,000 kyats form
the Ayeyarwady bank. By burrowing from Ayeyarwady River, we will get money to
buy 100 iPad. This is the long-term benefit for our business.

33. Assess staff levels and performance
To improve our staff levels and performance,
use Mentoring approach.
It is used in our organization to explain the new
workers how to do and what to do by giving them
the instructions.

34. Discovery of travellers
we will organize new group with 10 people. They
will find new areas and new market. Example;
Sittaung and Thanlwin Rivers.

35. Benchmark our firm
 Benchmarking company - SANCTARY Retire
 competitor arrays - 6.3
 Difference - 1
 Main issue – Decoration ( Great Traditional
Design)

36. Establish whether our
customers are satisfied
 Keep in touch with customer
 Figure out their expectations
 Making improvement in required areas

37. Encourage staff feedback.
Listen to your employees
 Ask for Feedback
 Respect their suggestion
 Flexible situation to any changes

38. Tune into new trends
 Keep our ear to the ground
 Speaking to customers
 Read industry news and network
 Cover the risk losing out to competitors

39. Assess the benefits of new
technology
 search new technology
 Weigh up whether it's time to update our IT and
how we use it?

40. Advertising
 advertise in online media
 billboards
 in the International Airports

41. Gantt chart
Jan Feb March April May June July Aug Sep Oct Nov Dec
Checkourprogress
againstobjectives
Assessstafflevelsand
performance
Assessnewtechnology
Customersatisfied
Discoveryfortravellers
Foradvertising

42. Impact on business
company of weakness and threat
government policy
new technology skills
shipboard technologies
environment

43. Impact on personnel
 new technology skills
 have not experience in new areas
 Leadership style
 Communication style

44. Possible problems for our
business
Weather conditions
Competitor
Healthy care (Chindwin River is a tropical region)
iPad technology for our river cruises that is how to use it!
Weak Public relation
If our river cruise is destroy, we can’t search special crew

45. Lewin 3 change step model
Lewin’s change management model is a change model for understanding
the basic concepts of a straight-forward change management process
The three steps of Lewin’s change management are-
1) Unfreeze
2) change
3) Freeze

46. Unfreeze-
By seeing this statement, “foreigners are coming about 1 million in this
year, 2014. Next years, foreigners of 3 millions will come to Myanmar”.
 we are planning for the change, Chindwin River and iPad technology.
 new method of learning that is coaching approach
 trying to learn day- to- day and year –to- year.
 necessary to motivate our employees to cover disappoint.
We are planning to give monetary incentives to our employees. The top 3
employees in the organization can get the iPhone 5s as special bonus and any
other outstanding employees can also get other extra bonuses.

47. Change-
our organization will growing day to day.
If our company is the leader in Asian, our employees will get more
salaries and extra bonuses rather than other companies. Our company
has a lot of opportunities for our employees.
And we will promise to employees for job description. We will provide a
lot of opportunities for employee involvement.

48. Refreeze-
Our country, Myanmar is a developing country. So that, it will need to fulfill the
tourism need and wants. But Myanmar’s government policy and FDI (Foreign
Direct Investment Law) are barriers to change.
use democratic leadership style
And if our employees are effort in their work, we will reward them.
Our employees can provide our organization with insight into where we are
working well and where we are not performing, and why.
Make sure we regularly ask them for feedback and ensure they are comfortable
with any changes to the business model.
We are ready to train and support to our unskillful employees. When we are
changes, our employees need motivate and active in their work.

49. Our business should be a work in progress and reviewed
regularly. Assess our objectives at least once a year, as
well as whenever our market or operation changes.
And, feedback system, our employees can provide our
organization with insight into where we are working well
and where we are not performing, and why. Make sure we
regularly ask them for feedback and ensure they are
comfortable with any changes to the business model.
Monitoring plan

50. Say ‘ I do’ in paradis