2. Overview
 The
main objective is to integrate the
many characters and personalities on
HBO with famous brands.

3. Target Audience
 True Blood- 18-35 years old
 The Newsroom- 24-49 years old
 Game of Thrones- 18-49 years old
 Boardwalk Empire- 35-49 years old
 Etc.

4. Competition
 Cinemax
 Showtime
 STARZ
 ENCORE
 TBS
 TNT
 Etc.

5. Integrated Advertising

8. Social Media Strategy
 The social media strategy includes video
ads and pictures of certain characters
with their respective brands.
 We also want our characters on the
brands sites promoting the product.

9. Show Strategy
A product placement strategy would be
implemented.
 It wouldn’t be over the top just enough for
brand recognition.

10. Closing
 Theoverall idea would be to increase
subscribers for HBO by increasing the
profile of the actors on HBO.