This is a short 30 minute webinar covering a few mobile SEO basics (as it relates to simple small business mobile websites), responsive design versus a separate mobile-optimized websites, and includes a few how-to's on piJnz platform.

1. Mobile SEO Tips
By Elena English
The piJnz Group
www.piJnz.com
1.972.395.5311
sales@pijnz.com
Twitter.com/pijnz | Facebook.com/pijnz
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2.  Since January 2011
 Customers and resellers in over 25 countries
 Focus on agency and White Label solutions
 Mobile CMS and Mobile Directory products
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3. Responsive design (also called “mobile-friendly”)
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4. Possible SEO issues with a separate mobile site
 Link Equity
 Duplicate Content
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6. Why does Google recommend responsive design?
 Easy to maintain (easy way to offer “mobile-
friendly” or “readable” content)
 Nothing to do from the mobile SEO standpoint.
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7. Is responsive design a good choice?
 RWD is good for frequently edited information
consumption websites (blogs, news)
 “Mobile-friendly”, but not “mobile-optimized”
 Not as effective for conversion-driven websites
Separate mobile-optimized experience = higher
conversions.
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8. Responsive design vs mobile-optimized experience
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9. Is responsive design better for SEO?
 Picture of walgreens
What are the big brands doing?
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10. Mobile SEO: duplicate content and link equity
 Add this to the desktop site pages:
<link rel=”alternate” media=”only screen and (max-width:
640px)” href=”http://m.example.com/page-1″ >
 Add this to the mobile site pages:
<link rel=”canonical” href=”http://www.example.com/page-
1″ >
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12. Mobile SEO Tips: Mobile Sitemap
 Generate a mobile sitemap
(e.g. http://www.madsubmitter.com/mobile-sitemaps/)
 Submit to Google Webmaster Tools
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13. Mobile SEO Tips: On-page SEO
 Optimize for the right keywords
 Descriptive page URLs
 Title and description tags
 Image ALT tags
 H1-H4 tags (collapsible headers) and links
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14. piJnz Group
For more information
Visit our blog: pijnz.com/blog
www.piJnz.com
1.972.395.5311
sales@pijnz.com
Twitter.com/pijnz | Facebook.com/pijnz
Questions or feedback? Email me at
elena.english@pijnz.com.
Copyright © piJnz Group | www.piJnz.com