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RETAIL RETOLD: 
IS IoT IS CHANGING THE FACE OF OMNICHANNEL RETAIL?
[Technology Evaluation Centers and Microsoft present: 
Retail Retold: 
Is IoT is Changing the Face of Omnichannel Retail? ...
Omnichannel Retailing: 
The seamless environment that allows consumers to use 
various devices and channels for both buyin...
[Main Challenges of Omnichannel Retailing 
“Omnichannel retailing is about more than a slick 
website with a shopping cart...
[ Micro-level Challenges of Omnichannel Retailing 
“A customer doesn’t think about what channel they 
are using; they care...
[ Opportunities Inherent to Omnichannel Retailing 
“Research shows that cross-channel shoppers are more 
profitable for re...
[ Opportunities Inherent to Omnichannel Retailing 
“Gallup research shows that companies 
who engage both their employees ...
[ The Internet of Things 
“The IoT is a revolution already underway, 
with a growing number of internet-enabled devices 
s...
[ 
The Internet of Things 
“One pragmatic way for retailers to start thinking about 
the Internet of Things is as an Inter...
[ IoT – Challenges 
“Retailers using IoT for any particular purpose have to be 
mindful in the age of social media..” 
• C...
[ Internet of Things and Big Data 
Now, data comes from everywhere and is 
unlimited in scope and specificity...
[ 
Internet of Things and Big Data 
How can retailers manage Big Data? 
• Establish a supporting infrastructure that colle...
[Four Key Ways Big Data can Help Retailers: 
1. Reduce costs (optimize order fulfillment) 
2. Make internal and external p...
[ 
Internet of Things – Opportunities 
“We can now make strategic decisions about the entire 
customer cycle” 
A few examp...
[Internet of Things – Opportunities
[Omnichannel Retailing in the Age of IoT 
• More choices... 
• More flexibility... 
• Exponentially more data... 
But it’s...
[Q & A
[Thank you 
Thank you for attending this edition of ERP Conversation Live! 
Your speakers today have been: 
P.J. Jakovljev...
Retail Retold: Omnichannel & IoT
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Retail Retold: Omnichannel & IoT Slide 1 Retail Retold: Omnichannel & IoT Slide 2 Retail Retold: Omnichannel & IoT Slide 3 Retail Retold: Omnichannel & IoT Slide 4 Retail Retold: Omnichannel & IoT Slide 5 Retail Retold: Omnichannel & IoT Slide 6 Retail Retold: Omnichannel & IoT Slide 7 Retail Retold: Omnichannel & IoT Slide 8 Retail Retold: Omnichannel & IoT Slide 9 Retail Retold: Omnichannel & IoT Slide 10 Retail Retold: Omnichannel & IoT Slide 11 Retail Retold: Omnichannel & IoT Slide 12 Retail Retold: Omnichannel & IoT Slide 13 Retail Retold: Omnichannel & IoT Slide 14 Retail Retold: Omnichannel & IoT Slide 15 Retail Retold: Omnichannel & IoT Slide 16 Retail Retold: Omnichannel & IoT Slide 17 Retail Retold: Omnichannel & IoT Slide 18 Retail Retold: Omnichannel & IoT Slide 19
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TEC Webinar with Microsoft Dynamics on how Omnichannel and IoT impact retail

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Retail Retold: Omnichannel & IoT

  1. 1. RETAIL RETOLD: IS IoT IS CHANGING THE FACE OF OMNICHANNEL RETAIL?
  2. 2. [Technology Evaluation Centers and Microsoft present: Retail Retold: Is IoT is Changing the Face of Omnichannel Retail? Speakers: Raluca Druta Research Analyst at Technology Evaluation Centers Duncan Taylor Global Retail Industry Marketing Director for Microsoft Dynamics Predrag Jakovljevic Principal Analyst at Technology Evaluation Centers
  3. 3. Omnichannel Retailing: The seamless environment that allows consumers to use various devices and channels for both buying and other transactions, such as returns, whether in a store or online.
  4. 4. [Main Challenges of Omnichannel Retailing “Omnichannel retailing is about more than a slick website with a shopping cart in the corner…” • Keeping pace with the rate of technological change • Ensuring consumers experience consistency across all channels • Managing social media
  5. 5. [ Micro-level Challenges of Omnichannel Retailing “A customer doesn’t think about what channel they are using; they care about a consistent and seamless experience with the brand…” • Stock inventory and allocation management • Handling of returns and exchanges • Shipping • Promotions and discounts Having a unified commerce engine can merge back office, front office and channel processes
  6. 6. [ Opportunities Inherent to Omnichannel Retailing “Research shows that cross-channel shoppers are more profitable for retailers” • Big CRM data -- customer base, buying behavior, promotional effectiveness • Opportunity to meet or even exceed customer expectations • Employee empowerment/engagement • Increased profitability
  7. 7. [ Opportunities Inherent to Omnichannel Retailing “Gallup research shows that companies who engage both their employees and their customers gain a 240% boost in performance-related business outcomes…”
  8. 8. [ The Internet of Things “The IoT is a revolution already underway, with a growing number of internet-enabled devices sharing data on an ever-growing network…”
  9. 9. [ The Internet of Things “One pragmatic way for retailers to start thinking about the Internet of Things is as an Internet of Their Things”
  10. 10. [ IoT – Challenges “Retailers using IoT for any particular purpose have to be mindful in the age of social media..” • Consumer privacy versus targeted marketing • How to make Big Data manageable, meaningful and actionable
  11. 11. [ Internet of Things and Big Data Now, data comes from everywhere and is unlimited in scope and specificity...
  12. 12. [ Internet of Things and Big Data How can retailers manage Big Data? • Establish a supporting infrastructure that collects, consolidates, and analyzes data • Develop a “data culture” where information is accessible and useable by everyone
  13. 13. [Four Key Ways Big Data can Help Retailers: 1. Reduce costs (optimize order fulfillment) 2. Make internal and external processes more efficient 3. Detect risks & fraud 4. Arm the right people with the right information to better understand customers’ needs
  14. 14. [ Internet of Things – Opportunities “We can now make strategic decisions about the entire customer cycle” A few examples: • Track foot traffic to optimize store layout and product placement • Easily analyze factors such as gender, age, and time of day in shopping behavior • Use geo-location to enable targeted promotions With so much data at our fingertips, there are infinite ways that Big Data could be used to enhance consumers’ buying experience…
  15. 15. [Internet of Things – Opportunities
  16. 16. [Omnichannel Retailing in the Age of IoT • More choices... • More flexibility... • Exponentially more data... But it’s still all about the customer experience
  17. 17. [Q & A
  18. 18. [Thank you Thank you for attending this edition of ERP Conversation Live! Your speakers today have been: P.J. Jakovljevic, Principal Analyst at Technology Evaluation Centers Raluca Druta, Research Analyst at Technology Evaluation Centers Duncan Taylor, Global Retail Marketing Director for Microsoft Dynamics
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TEC Webinar with Microsoft Dynamics on how Omnichannel and IoT impact retail

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