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CHANGING THE CAD GAME
PTC CREO 3.0
P.J. Jakovljevic, Principal Analyst
Ted Rohm, Senior ERP Analyst
February 2015
www.tech...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
2
PTC Creo 3.0—Changing the CAD Game
Computer-aided design...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
3
critical design intent, while designers working with two...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
4
Unite Technology Benefits—Consolidation
A primary differ...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
5
PTC refers to this approach as “On-Demand Data Conversio...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
6
Many suppliers that currently have multiple CAD systems ...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
7
Figure 5. Unite technology supports “save as” to non-PTC...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
8
Figure 6. PTC Creo Design Exploration Extension
Future D...
PTC Creo 3.0—Changing the CAD Game
www.technologyevaluation.com
9
About Technology Evaluation Centers
As the world’s leadi...
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Tec spotlight report ptc creo

  1. 1. CHANGING THE CAD GAME PTC CREO 3.0 P.J. Jakovljevic, Principal Analyst Ted Rohm, Senior ERP Analyst February 2015 www.technologyevaluation.com TEC SPOTLIGHT REPORT TEC Spotlight Reports give you an in-depth look at leading vendors’ products, initiatives, and market position from an analyst’s point of view.
  2. 2. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 2 PTC Creo 3.0—Changing the CAD Game Computer-aided design (CAD) software is changing. With offshore divisions and outsourced and subcontracted manufacturing more the norm than not, manufacturers need to adapt to a diverse multi-CAD world. Traditionally, lots of non-value-added effort was required to import non-native CAD files and create and maintain duplicate geometry data in different CAD systems. Consequently there has arisen the need to manage many secondary formats, and to export data in neutral formats. But CAD software is changing to make data more reusable and to enable customers and suppliers to collaborate more effectively. At the forefront of these changes is product development software player PTC. The company’s three-dimensional (3D) product design solution PTC Creo is boosting CAD system interoperability, concept design capabilities, and user productivity. PTC announced the availability of PTC Creo 3.0 at its annual user conference, PTC Live Global 2014. The excitement was palpable when Brian Thompson, VP, Product Management, made the announcement. “PTC Creo 3 is an enormous release that impacts every aspect of the PTC Creo product family.” The improvements are grouped into three themes:  Breakthrough Multi-CAD Capabilities—Unite Technology  Concept Design Improvements—Empowering Innovation  PTC Creo Core Productivity Improvements In this report, we’ll review in detail the enhancements that differentiate PTC Creo 3.0 from the competition—Unite technology and the concept design improvements within PTC Creo Design Exploration Extension. We’ll also take a brief look at what to expect from PTC Creo 4.0. Click here for an introduction to Unite technology. To see more on these differentiating features and the extensive core productivity improvements, view the PTC Creo 3 launch presentation. What Is PTC Creo? PTC Creo is an industry-leading suite of solutions for product design and development. The core philosophy behind PTC Creo is to enable the different roles involved in the product development process in an enterprise to contribute effectively and to work with the same set of data. Parametric 3D design (modeling) is best undertaken by experienced design engineers committed to capturing
  3. 3. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 3 critical design intent, while designers working with two-dimensional (2D) sketching tools tend to be more concept-oriented. Instead of the contributors to product development working on different CAD systems and exchanging data in different formats, PTC Creo lets everyone work using his or her preferred environment (e.g., 3D solid, 3D surface, 2D sketch, 2D layout, etc.) while looking at the same data. The goal is to provide the right tool to the right person during the product design and development process. Figure 1 depicts the current PTC Creo suite. Figure 1. PTC Creo product suite PTC Creo 3.0—Changing the Game Again Unite Technology Unite technology is an industry-leading capability that allows users to easily incorporate non-PTC CAD files into PTC Creo. Using Unite technology users can: 1. import common 3D CAD formats, including SolidWorks, CATIA, Siemens NX, Solid Edge, and Autodesk Inventor, without the need for any additional software; 2. open key 3D CAD formats, including SolidWorks, CATIA, and Siemens NX; 3. automatically update new versions of non-PTC Creo data within product designs; and 4. save designs in non-PTC 3D CAD formats. Unite technology in PTC Creo 3.0 enables key 3D CAD data formats to be used directly in the PTC Creo Parametric, PTC Creo Direct, PTC Creo Simulate, and PTC Creo Options Modeler apps.
  4. 4. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 4 Unite Technology Benefits—Consolidation A primary differentiator of Unite technology is the ability to “open” SolidWorks, CATIA, and Siemens NX files directly in PTC Creo and maintain them in their original format (figure 2). Figure 2. Unite technology open and import operations Users “open” these files directly in PTC Creo. This not only saves significant time, it enables engineering departments working in a multi-CAD IT environment to more easily consolidate CAD systems. In this case, the ability to open design data in its native format replaces the need to translate through industry standards and completely avoids the painstaking translate-fix-validate process of traditional 100% upfront conversion (figure 3). In fact, this activity doesn’t generate a new model file at all, and there are no new business objects created that need to be managed from a product data management (PDM) perspective. Figure 3. Unite technology addresses the challenges of data migration
  5. 5. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 5 PTC refers to this approach as “On-Demand Data Conversion,” which works well for the scenario where the majority of design data needs to be moved, unchanged, into the new CAD application. On-demand data conversion ensures that only the files that the user really needs to change are converted into the PTC Creo format. Only the part and the parent assembly are converted into PTC Creo—not the entire assembly—and new business objects are created only for these files. This minimizes the effort required to consolidate on a single CAD platform. While other CAD products can perform an “import” function, this typically requires the entire model to be converted into the new format. Moreover, as soon as the objects are imported, the 3D parametric design intent (history tree, relationships, etc.) is lost forever. In PTC Creo, once a part has been converted, the engineer can leverage the capabilities available in PTC Creo’s Flexible Modeling Extension. This can be used to recreate or rebuild design intent, recognize patterns, and to modify geometry using the direct modeling paradigm. This obviates the need to parametrically remodel the design, saving individuals and organizations significant non-value-added time. Users who upgrade to PTC Creo 3.0 have the ability to import and open all supported formats as an out-of-the box set of capabilities. Unite Technology Benefits—Collaboration It’s obvious that Unite technology will enable companies to more readily consolidate design and engineering groups on a single CAD tool. However, equally important, Unite enables organizations to collaborate more effectively with partners throughout a product’s supply chain (figure 4). Figure 4. PTC Creo Collaboration Extension
  6. 6. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 6 Many suppliers that currently have multiple CAD systems just to handle the drawings from their customers can now use PTC Creo to handle the collaborative design, even when different sub-assemblies are received via different CAD systems. As non-PTC Creo objects are updated (the likelihood of a supplier modifying its part design during the product development process is high), PTC Creo seamlessly updates any design dependencies—even those that impact PTC Creo part geometry. For example, in a truck design, a chassis and cabin can be NX objects, the fuel tank a SolidWorks object, etc.; but these can still be opened and added in PTC Creo, as explained in the previous section. The engineer can design new parts based around these non-PTC Creo objects, e.g., mounting brackets for the fuel tank. However, Unite technology will maintain and protect this design intent. If an update is received to either the NX or SolidWorks objects, the downstream design efforts are protected without affecting their design intent, and the geometry of PTC Creo objects (in this example, the brackets) will update automatically any time the reference geometry changes. This demo illustrates the concept in more detail. This enables design engineers to incorporate the designs of their suppliers and partners into their PTC Creo designs much earlier in the design process, resulting in collaboration that is more efficient than re-importing new versions of the non- PTC Creo models, reducing the need to rebuild the associated PTC Creo design intent and lessening the impact of late-stage design changes. It also facilitates the early creation of downstream deliverables such as engineering drawings or analyses with the complete confidence that the efforts expended are not wasted. This ability to work around others’ design (and design intent) is indeed powerful and differentiating in the market at this stage! Finally, Unite technology provides the capability to save multi-CAD assemblies in the SolidWorks, CATIA, and Siemens NX formats (figure 5). This further supports company collaboration efforts by ensuring that designs can be shared in a usable format with supply chain partners if required. These abilities, along with the capability to seamlessly update a SolidWorks, CATIA, or Siemens NX data model, are part of PTC Creo Collaboration Extensions; a separate collaboration extension is available for each format. Check out this video to see collaboration in action.
  7. 7. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 7 Figure 5. Unite technology supports “save as” to non-PTC Creo CAD formats Unique Technology PTC, understandably, is secretive about what Unite consists of, but it appears that the associative topology bus (a proprietary data exchange technology developed by PTC that enables associative exchange between CAD systems) plays a major role. Additionally, PTC seems to have been hard at work developing its own data exchange technology and enhancing it through key partnerships in the industry. The extent of the importance of third-party libraries is unclear, but it does seem that the bulk of the technology development involved in Unite (the treatment of native files, the associative update with robust geometry dependencies, on- demand conversion, etc.) was developed internally. It is likely that we will see other CAD PLM providers following in this direction as so many modern manufacturing companies operate in a multi-CAD environment. Other similar CAD products are currently only about visualization and viewing others’ drawings and objects, whereas PTC Creo Unite technology is “open” and intended for conducting actual design in direct modeling. Concept Design Improvements—Empowering Innovation PTC Creo 3.0 continues to ensure that efforts undertaken at the concept design stage are reusable in later stages of the product development process. As one of a slew of new enhancements introduced in this release, PTC Creo Design Exploration Extension is receiving a lot of enthusiasm from preview customers. It provides a dedicated environment in PTC Creo Parametric for developing alternative design concepts, investigating modeling approaches, and understanding the consequences of design changes (figure 6). PTC Creo Design Exploration Extension gives users the flexibility to explore multiple design concepts, the ability to seamlessly move between the concepts in a design review setting, and the ability to keep those concepts archived for future design iterations or as a historical document to understand why a certain decision was made. This significantly reduces the level of manual effort and overhead currently required to undertake these activities.
  8. 8. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 8 Figure 6. PTC Creo Design Exploration Extension Future Directions of PTC Creo At PTC Live Global 2014, the vendor provided a glimpse of PTC Creo 4.0, slated for release in two years’ time. Its major theme will be model-based definition (MBD). In 2015, expect active support customers to benefit from some new capabilities in maintenance releases of PTC Creo. PTC hinted at better support for 3D printing, for improved electronic CAD (ECAD) data visualization and even and integration with PTC Thingworx, which will make PTC Creo smart and connected, enabling more efficient administration. Conclusion PTC has more than 25 years’ history of improving the product development productivity of discrete manufacturers all over the world. This, the third major release of PTC Creo, is another example of how PTC is empowering organizations to meet current and future challenges. The industry-leading Unite technology and the Design Exploration Extension are further evidence of how PTC continues to provide solutions to help organizations address global product development challenges. The entire PTC product family, including the latest edition to the family, PTC ThingWorx, continues to provide cutting-edge capabilities to enable a competitive advantage for manufacturing and other industries.
  9. 9. PTC Creo 3.0—Changing the CAD Game www.technologyevaluation.com 9 About Technology Evaluation Centers As the world’s leading online provider of software selection tools, services, and research materials, Technology Evaluation Centers (TEC) helps companies and organizations evaluate and select the best enterprise software for their needs. With its software selection expertise and advanced decision-making software, TEC also helps reduce the time, cost, and risk associated with enterprise software selection. Today, TEC is recognized as an industry-leading software selection advisory firm with more than 400,000 subscribers to its information services and software evaluation and selection tools. For more information, please visit www.technologyevaluation.com. Technology Evaluation Centers Inc. 740 St. Maurice, 4th Floor Montreal, QC H3C 1L5 Canada Phone: +1 514-954-3665 Toll-free: 1-800-496-1303 Fax: +1 514-954-9739 E-mail: asktheexperts@technologyevaluation.com Web site: www.technologyevaluation.com TEC, TEC Advisor, and ERGO are trademarks of Technology Evaluation Centers Inc. All other company and product names may be trademarks of their respective owners. © Technology Evaluation Centers Inc. All rights reserved. PTC20150218

PTC Creo 3.0

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