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1  sur  80
EUREKA!
@GruntFunds
www.SlicingPie.com/feedback
Slicing Pie
Why?
Fun along the way
BIG
PAYOUT
HARD
WORK
Fun along the way
?HARD
WORK
Success Criteria
1. Lots of money
2. I get my fair share
Fair
=
Fun
Your Share % =
The Value of Your Contribution
The Total Value
Perfectly Fair Equity Calculation:
Fixed
Equity
Split
67% split equity at the outset of the venture
* Wasserman/Hellman
“50/50”
“33.3/33.3/33.3”
“25/25/25/25”
90%+ of startups do equal splits
“60/40”
“51/49”
“25/30/45”
You do all the work?
You bring in another guy?
Your partner wants to quit?
1,000,000 other things?
But, what if…
You want to quit?
Your CTO gets hit by a bus?
Your Share % >
The Value of Your Contribution
The Total Value
Your Share % <
The Value of Your Contribution
The Total Value
Alligator Pit
Not Fair
=
Not Fun
What We Need
• Perfectly fair
• Rewards contributions
• Provides motivation
• Accommodates team changes
• Flexible in the face of rapid change
• Gets rid of the gators!
Dynamic
Equity
Split
You Contribute 50% = You Get 50%
You Contribute 10% = You Get 10%
You Contribute 23.2% = You Get 23.2%
No more and no less
Fair
=
Fun
The Grunt Fund
1.Allocation Framework
2.Recovery Framework
Allocation Framework
1. Convert contributions to Slices
2.
3. Allow it to self adjust over time (dynamic)
Your Share % =
Your Slices
Total Slices
Risk vs. Return
aka Making Bets
Convert to Slices
Non Cash Cash
Fair
Market
Value
Convert to Slices
Non Cash Cash
FAIR
MARKET
VALUE
FAIR
MARKET
VALUE
Convert to Slices
Non Cash Cash
FAIR
MARKET
VALUE
x2
FAIR
MARKET
VALUE
x4
Time
Fair Market Salary
-
Cash Compensation
X
2
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
Time
$100,000
-
$25,000 ($75,000 at risk)
X
Two ($150,000)
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
75 slices/hr
Small Money
Cash Amount
X
4
(Investments Convert When Spent)
Equipment
• New = Purchase price x 4 (cash)
• Less than a year old = Purchase price x 2 (non-
cash)
• Older than a year = Book value x 2 (non-cash)
Everything Can Convert
• Unpaid Commission x 2
• Unpaid Royalty x 2
• Unreimbursed Expense x 4
Grunt Funds in Action
Grunts Contribute Different Things
Grunt 2Grunt 1
Grunt 3
Jr. Developer Founder Rich Uncle
Convert to Slices
Grunt 2Grunt 1
Grunt 3
Jr. Developer Founder Rich Uncle
Add ‘Em Up!
Grunt 1’s Share
÷
Grunt 2’s Share
÷
Grunt 3’s Share
÷
Slicing Pie: Funding Your Company Without Funds
Sales Guy
Grunt 4
Sales Guy
Grunt 4
Slicing Pie: Funding Your Company Without Funds
Slicing Pie: Funding Your Company Without Funds
Grunt 1’s Share*
÷
*If the Grunt Does Nothing Else
Grunt 2’s Share*
÷
*If the Grunt Does Nothing Else
Grunt 3’s Share*
÷
*If the Grunt Does Nothing Else
Grunt 4’s Share
÷
Slicing Pie: Funding Your Company Without Funds
Recovery Framework
Recovery Framework
Recovery
• No pie for non-cash
• No multiplier for cash or
tangible property
• Buy back if possible
• Non-compete
• Loyal employee
protection
Removing a Grunt
• Keeps pie
• Buyback at proxy value
= $
• No non-compete
Grunt 4
Convert to Slices
Grunt 2Grunt 1
Grunt 3
Jr. Developer Founder Rich Uncle
Grunt 4
Convert to Slices
Grunt 2Grunt 1
Grunt 3
Jr. Developer Founder Rich Uncle
Removing Contributions
Grunt 2’s Share
÷
Grunt 3’s Share
÷
Grunt 4’s Share
÷
Slicing Pie: Funding Your Company Without Funds
Freezing the Pie
Freezing the Pie
Freezing the Pie
• When you can just pay people!
– Revenues
– Series A investment
Time
$100,000
-
$0 ($100,000 at risk)
X
Two ($200,000)
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
100 slices/hr
Time
$100,000
-
$25,000 ($75,000 at risk)
X
Two ($150,000)
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
75 slices/hr
Time
$100,000
-
$50,000 ($50,000 at risk)
X
Two ($100,000)
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
50 slices/hr
Time
$100,000
-
$75,000 ($25,000 at risk)
X
Two ($50,000)
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
25 slices/hr
Time
$100,000
-
$100,000 ($0 at risk)
X
Two ($0)
÷
2,000
=
Grunt Hourly Resource Rate (GHRR!)
0 slices/hr
Freezing the Pie
Freezing the Pie
Profits or
Proceeds
Series A Investor
Negotiate $900,000 Pre Money
Raise $1,000,000
Series A Investor
$1,000,000 + $900,000 = $1,900,000
Series A Investor
$1,900,000 Post-Money
Freezing the Pie- Series A
Profits or
Proceeds
What We Got
• Perfectly fair
• Rewards contributions
• Provides motivation
• Accommodates team changes
• Flexible in the face of rapid change
• Gets rid of the gators!
Cheat Sheet
Resources
Slicing Pie: Funding Your Company Without Funds
Slicing Pie: Funding Your Company Without Funds
A La Mode at SlicingPie.com
• Lawyers
• Agreement templates
• Videos
• Articles
Other Books by Mike
EUREKA!
Download the Slides:
www.SlicingPie.com/feedback
Slicing Pie
mike@slicingpie.com

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