PRP 401

1. DEFACTO
Pınar Zeynep ŞAN
Başak VARIŞER

2. MENU
Introduction
Research
Analyzing the Situation
Characteristics of Public
Analyzing the Organization
Establishing Goals and Objectives
Conclusion

3. INTRODUCTION
Defacto was founded in 2003.

4. RESEARCH
We search the Defactos’s corporate
site and other websites.
 We use the questionnaire methods
which is the research methods.

5. RESEARCH
Mission Vision
We challenge jeans.
We sell the most comfortable
and stylish designs of day wear at the
most reasonable price 365 days a year.
 Starting with 10 prominent
countries, our vision is to
evolve into a global brand by
2023.

6. ANALYZING THE SITUATION
In Turkey, Defacto is the first company is
that do jean removing fashion, so is has
taken an important step in terms of brand
awareness.

7. CHARACTERISTICS OF PUBLIC
Limiters
Defacto does not have opponents and limiters competitors.
Defacto does not have negative opinion leaders and hostaile force.

8. CHARACTERISTICS OF PUBLIC
Producers
The financier is who owns the Defacto brand Ozon Clothing Co.
In Turkey, Defacto has total of 6350 workers work in the warehouse,
offices and stores.

9. CHARACTERISTICS OF PUBLIC
Enablers
Defacto's ads published in the all TV channels and radio stations in
Turkey.Besides this, Defacto's ads are printed in the internet and
some fashion magazines. So; Defacto actively uses media channels
should be used in their industry.
Opinion leaders are not available.

10. CHARACTERISTICS OF PUBLIC
Customers
Current Customers: Men and women between the ages of 18-40.
Potential Customers: Income level is between 2 to 5 thousand and
clothing, thus saving a lot of money are those who prefer quality
dressing.
Shadow Constituency Customers: Do not want to spend too much
money on clothes shopping.

11. REPORT FESTİVAL
Date: September 14-15th June 2015 –
Saturday-Sunday
Activity Lenght: 2 day
Place: Hasbahçe
Season: Autumn season.

12. REPORT FESTİVAL
Event Details: Defacto kids costumes will be exhibited at the parade.
Child models which in the fashion show will consist of homeless
children. Famous fashion designers will be invited to fashion shows.
Show revenue will be donated to underprivileged children foundation.
Press Invitation: SabahNewspaper
Budget:462.000 tl

13. PRESS BULLETIN
REPORT FESTİVAL
25.05.2015.
DeFacto will do ‘Report Festival’ in 14-15 June 2015 at Hasbahçe. ‘’Defacto kids’’ will
open in 2014-2015 Autumn season. For this reason, that event will for forlorn
children. ‘Report Festival’s revenues will be donated forlorn children.
Defacto kids costumes will be exhibited at the parade. Child models which in the
fashion show will consist of homeless children. Famous fashion designers will be
invited to fashion shows. Show revenue will be donated to underprivileged children
foundation. Murat Boz and Yonca Evcimik will be concert.
DeFacto hit the road with 14 stores and the idea of being a Mediterranean brand in
2003.DeFacto who winned the love of young people with collections made in
Barcelona design office is one of the two of the leading brands in the industry with
228 stores in Turkey and 19 store in abroad.
Contact:
Başak Varışer, DeFacto Public Relations Manager
Telephone: 0(212) 300 35 30
E mail: basak.variser@gmail.com
__________________________________________________________
DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-
Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29

14. DEFACTO MEMOR AL FOREST
Date: September 13th 2015 - Sunday
Activity Lenght: 1 day
Purpose of the Activity: Recovery of
spent a little bit of wood with papers
used in the construction of DeFacto Style
magazine and contributes to the natural.
Place: Bahçelievler
Season: Autumn – Because of the
September, both suitable for planting
seedlings and the people are better
suited to participate.

15. DEFACTO MEMOR AL FOREST
Event Details: Before planting, our speaker is the owner of the de facto smart
Cemal Ozen will start the event with an opening speech. 20.000 pine saplings
are planted.
Press Invitation: Milliyet Newspaper
Budget: Pieces of pine trees aged 1-5 years: 5TL X 20.000 = 100.000 TL
ZEKİ CEMAL ÖZEN

16. DEFACTO MEMOR AL FOREST
PRESS BULLETIN
DeFacto Memorial Forest
01.09.2015
DeFacto will build ‘DeFacto Memorial Forest’ in Bahcelievler in
September 13th 2015 at 10a.m. DeFacto announced to do this event for
forest fires and the DeFacto Style magazine.
Aged 1-5 years 20,000 pine saplings will be planted on 10 hectares with
the ‘DeFacto Memorial Forest’ project. In this way, burned the trees and
spent for the construction of the journal will be provided recycling.
DeFacto hit the road with 14 stores and the idea of being a
Mediterranean brand in 2003.DeFacto who winned the love of young
people with collections made in Barcelona design office is one of the
two of the leading brands in the industry with 228 stores in Turkey and
19 store in abroad.
Contact:
Başak Varışer, DeFacto Public Relations Manager
Telephone: 0(212) 300 35 30
E mail: basak.variser@gmail.com
__________________________________________________________
DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-
Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29

17. L VE C NCERT
Date: February 14th 2015 - Sunday
Activity Lenght: 1 day
Purpose of the Activity: We thought that it would
ease for the couple is forced to make plans for
Valentine's Day and we give this gift to them.
Place: Bostancı Culture Center
Season: Winter – Because of the cold, we choose
indoor whereby the weather conditions doesn’t
prevent participation in event.

18. L VE C NCERT
Event Details: Our speaker is the owner of the de facto smart Cemal
Ozen will start the event with an opening speech. 'Love Concert' will
begin with the Yalıon’s the advent of stage.
Press Invitation: Sabah and Hürriyet Newspapers
Budget: Yalın Concert Fee: 35.000 TL
Space: 10.000 TL
500 roses: 2.500 TL
500 Invitation: 500 TL
TOTAL: 48.000 TL

19. ANALYZING THE ORGANIZATION
PRESS BULLETIN
Love Concert
01.02.2016
DeFacto will realize ‘Love Concert’ event in Bostancı Culture Center in
February 14th 2016 at 7p.m. DeFacto announced to do this event
because they want to deploy happiness in Valentine’s day.
Aged 1-5 years 20,000 pine saplings will be planted on 10 hectares with
the ‘DeFacto Memorial Forest’ project. In this way, burned the trees and
spent for the construction of the journal will be provided recycling.
DeFacto hit the road with 14 stores and the idea of being a
Mediterranean brand in 2003.DeFacto who winned the love of young
people with collections made in Barcelona design office is one of the
two of the leading brands in the industry with 228 stores in Turkey and
19 store in abroad.
Contact:
Başak Varışer, DeFacto Public Relations Manager
Telephone: 0(212) 300 35 30
E mail: basak.variser@gmail.com
__________________________________________________________
DeFacto Plaza Basın ekspres yolu. Bahariye caddesi No.31 34303 Halkalı-
Küçükçekmece / İSTANBUL Tel : 0 212 705 12 12 Fax : 0 212 886 51 29

20. ANALYZING THE ORGANIZATION
Relating to Customers
Defacto the highest level of customer satisfaction to all customers to
ensure honest and fair.

21. THANK YOU FOR
YOUR ATTENTION