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Cem+sm (19 feb 2011)
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Cem+sm (19 feb 2011)
1.
Customer Engagement Management
on Social Media CP Marketing
2.
Content Customer Experience
Management Social Media Networking
3.
Content Proposed –
CEM Session ความเป็นมาของ CEM จุดประสงค์และเป้าหมายของ CEM 7 ปัจจัยที่จะทำให้ ความแตกต่างระหว่าง CRM และ CEM Key Success Factor ของ CEM ขั้นตอนในการทำ CEM ช่วงเวลาของประสบการณ์ (Customer Buying Model) ประเภทของจุดสัมผัส (Touch Point) การยกตัวอย่างของจุดสัมผัสในธุรกิจโรงแรม
4.
Conference Session Overall
Duration:- 150 Minutes (13:00-16:00) Presentation:- 75 Minutes Break:- 30 Minutes Guest:- 45 Minutes
5.
Team Member
6.
CEM+SM Org Chart
7.
8.
ประสานงานภายในทีมในการวางแผน และดำเนินงาน
และ ประสานงานกับอาจารย์ และกลุ่ม conference กลุ่มอื่นๆ
9.
ควบคุมงานแต่ละส่วนให้เสร็จตาม timeline
10.
11.
ติดตามงานในแต่ละฝ่าย
12.
13.
ติดตาม และตรวจสอบงานเนื้อหาให้ครบถ้วนตามกำหนด
14.
15.
วางแผน และเตรียมทำ check
list สำหรับเตรียมความพร้อมก่อนวัน presentation
16.
17.
กำหนดรูปแบบการเก้บข้อมูล และวางโครงร่างแบบสอบถาม
18.
19.
20.
รวบรวมและจัดหารายได้
21.
วางแผนเกี่ยวกับการลงทะเบียนเข้าร่วมประชุม
22.
23.
ประสานงานกับฝ่าย PR ในส่วนของการใช้สื่อในการประชาสัมพันธ์
24.
25.
ดูแลความเรียบร้อยของสถานที่ ณ
วันpresentation
26.
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