“NATIVE ADVERTISING”: THE QUALITY OF CONTENT IS KEY Why is the role of native advertising more and more important? Where is its place within the overall strategy of content marketing? Where are the traps and dangers and how should you start?

1. NATIVE
ADVERTISING

2. WHAT

4. WHY

6. HOW

10. Let’s jump in

11. WHAT

12. Native advertising is
paid advertising where the
ad matches the form, feel,
function and quality of the
content of the media on
which it appears.

13. Paid

14. Form, feel
& function

15. Quality

25. WHY

26. Two reasons

28. ”If you build it
they will come”

30. By 2020, the amount of
information on the Internet
will grow by 500%
compared to last year
Source: Mark Schaefer, The Content Code

33. Television has a ratio of 1:5
creation to distribution ratio
In content marketing it’s 5:1

34. Content marketers
cannot rely on the
Viral Wings of Social
& the Spiders of Search

35. Native advertising
will become part of
every content
marketing strategy

36. Reason #2

37. Hvad skal vi igennem?

38. Hvad skal vi igennem?
44%

40. Hvad skal vi igennem?

41. CTR on Native
is 4-8x

44. Traditional advertising
2015 = 75%

45. Traditional advertising
2020 = 50%

46. Native advertising
Content marketing

47. HOW

48. 7 tips

49. #1: Strategy

51. #2: Audience

52. #3: Quality

54. #4: Partners

56. #5: Transparency

58. #6: Shareable
& multichannel

59. A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION
SOCIAL AND MOBILE PLATFORMS
59

60. A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION
SOCIAL AND MOBILE PLATFORMS
60

61. A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION
SOCIAL AND MOBILE PLATFORMS
61

62. #7: Daytrade

65. TAK FOR I DAG

66. TAK FOR I DAG
Thank you!

67. TAK FOR I DAG
JESPER LAURSEN
jesper@native-institute.com
@jesperlaursen