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Pomp Forum Joe Pulizzi Publishing Is The New Marketing
1.
www.p-m.si www.pomp-forum.si Joe
Pulizzi, Junta42 4/3/2010 Slovenia
2.
Content Marketing: Publishing
is the New Marketing Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers
3.
4.
5.
6.
Your Corporate Content
7.
8.
9.
10.
Why is this
important?
11.
12.
13.
14.
15.
16.
17.
So, what does
all this mean?
18.
19.
So, what does
all this mean?
20.
Traditional Marketing
21.
Traditional Marketing Challenges
800-555-1234 Annoying Salesperson
22.
Advertising is a
Luxury Content is Survival
23.
24.
25.
26.
The B.E.S.T Process
“ Create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put this plan into action.” - Napoleon Hill
27.
28.
29.
30.
31.
32.
33.
34.
thinkMoney
35.
90% of Readers
Have Acted on Information
36.
37.
38.
Over Six Million
Opt-Ins Best R&D Activity for P&G
39.
40.
One Million Visitors
#1 Marketing Effort
41.
42.
43.
44.
45.
46.
47.
48.
Online Survey Tools
49.
Twitter Search (search.twitter.com)
50.
#3 The Secret
Sauce
51.
Your Knowledge Their
Needs
52.
Your Knowledge Their
Needs Content That Makes You Interesting
53.
54.
55.
Expand the Reach
of Presentations
56.
57.
58.
59.
60.
61.
62.
#7 Develop the
Content Calendar
63.
64.
The Motivational Conclusion
65.
66.
67.
68.
Joe Pulizzi [email_address]
(216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!
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