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www.p-m.si www.pomp-forum.si Joe Pulizzi, Junta42 4/3/2010 Slovenia
Content Marketing: Publishing is the New Marketing Joe Pulizzi Founder, Junta42 Co-Author,  Get Content Get Customers
Who’s Joe Pulizzi?  (@juntajoe) ,[object Object],[object Object],[object Object]
What is Junta42? ,[object Object],[object Object]
Why Am I Here? ,[object Object],[object Object],[object Object]
Your Corporate Content
 
[object Object]
 
Why is this important?
 
[object Object],Forrester Research
 
[object Object],Six Apart
[object Object],Nielsen
[object Object],Nielsen 2/3
So, what does all this mean?
[object Object],SocialMediaToday.com
So, what does all this mean?
Traditional Marketing
Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
Advertising is a Luxury  Content is Survival
 
You Are the Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
The B.E.S.T Process “ Create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put this plan into action.” - Napoleon Hill
Great Content ,[object Object],[object Object],[object Object],SEOMOZ/200 Respondents
 
Content Marketing… ,[object Object]
Engagement (Consumer Experience) ,[object Object],[object Object],[object Object]
The Big Shift ,[object Object],[object Object]
The Big Shift ,[object Object],[object Object]
 
thinkMoney
90% of Readers Have Acted on Information
 
 
Over Six Million Opt-Ins Best R&D Activity for P&G
 
One Million Visitors #1 Marketing Effort
 
 
Your Ideas Spread! ,[object Object],Social Media does not work  without a Content Strategy
[object Object],[object Object],[object Object]
#1 The Marketing Goal ,[object Object]
#2 Know the Informational Needs ,[object Object]
Listen First! ,[object Object]
Online Survey Tools
Twitter Search (search.twitter.com)
#3 The Secret Sauce
Your Knowledge Their Needs
Your Knowledge Their Needs Content That Makes You Interesting
Secret Sauce Matrix ,[object Object],Customers’ Informational Needs
#4 Where is the Content? ,[object Object],[object Object]
Expand the Reach of Presentations
#5 Where Are Your Customers? ,[object Object],[object Object]
#5 Where Are Your Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#6 Choose the Tactics ,[object Object]
 
 
 
#7 Develop the Content Calendar
#8 Execute back to Objective ,[object Object],[object Object],[object Object]
The Motivational Conclusion
What if? ,[object Object]
What if? ,[object Object]
What if? ,[object Object]
Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You!

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