IT’S NOT IMPORTANT WHERE THE BALL IS, BUT RATHER WHERE IT’S GOING TO BE
The trends of contemporary content and strategic marketing that will make your day at the office tomorrow different.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
Primož Inkret @ POMP Forum 2016
1. It is not important, where the ball is, but
rather, where it is going to be
POMP; Ljubljana, September 2016
2. What should I share ?
Being on almost all important content marketing events in the world made me think to share
that experience.
Specially from this years events:
1. Content Intelligence conference (Las Vegas)
2. Content marketing world (Cleveland)
Primož Inkret
Partner
Executive manager
4. Try to find the missing
question (your why)
and answer it! ASAP.
Answering
questions
5. There are no
shortcuts, it is not
worth trying to do it
half way.
Commitment
(All in)
The difference between
involvement and commitment is
like ham and eggs. The chicken is
involved; the pig is committed.
- Martina Navratilova
6. A mantra that is gonna
bring strategic results
and shake the
organization if you do
it right.
Strategic