International Business Environments and Operations 16th Global Edition test b...
Online Community Report Meetup with Jennifer Lindsay: The Power of Podcasting
1. The Power of
Podcasting
Presented with by Jennifer Lindsay for Online
Community Meetup!
December 2nd, 2009
2. Podcasting 101
1. Why podcast?
2. Where to start
a) Platform
b) Equipment
3. What do you want to
talk about?
a) Format & programming
4. Promotion
a) Building a base
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3. Why podcast?
Wanna be a podcaster?
Why not? Video didn’t
kill the radio star and
that is good news for
citizen journalists,
talkers, provocateurs
and just about anyone
else who wants to add
‘podcaster’ to their
resume.
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4. Where to start
Idea
Goals
Commitment
Format(s)
Audience
Tools
Distribution
Dan Benjamin, broadcasting circa 1976.
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5. Platform
I use BlogTalkRadio’s free
service. I am trying their
new product, Cinch
Things to look for if using
a platform:
Ease of use
Syndication
Distribution
Download MP3 files
Also explore PRX.org if
you’re interested in pick
up on public radio
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6. Equipment
Often platform-
dependent
Can start with a phone
and / or Skype
Start free and move to
pay based on goals
Listen to examples
and ascertain the
quality you’re
comfortable with
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7. What do you want to talk about?
Be sure to define what you want to talk about - play to your
strengths - and style. A few show types:
Interview(s)
Report
Blend
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8. Who are your listeners?
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9. Format & Programming
Introduction and
goodbye (scripted)
Think of the media
‘brand’ you’re building
Consider who you
want your audience to
be - and why
Consistency is key
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10. Promotion
Helpful to start with
platform that has RSS
built in as a minimum
Leverage social tools, such
as Twitter and Facebook
publishing
Consider how and where
your target audience will
want to find you
The most popular
podcasts are reached
through iTunes
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12. Building a base
By now, you should have
taken your target into
account
Do what you can to
include them in everything
from programming to
contributing questions on
multiple platforms
Check your numbers -
make sure you’re growing
and, if not, seek feedback
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13. To continue the conversation…
Give me a shout!
Jennifer Lindsay
Social Media Strategist.
Speaker. Broadcaster.
Consultant.
Email: me@jenniferlindsay.com
Web site: http://jenniferlindsay.com
Twitter: http://twitter.com/jennifered
Podcast: BlogTalkRadio/JenniferLindsay
Facebook: http://j.mp/jlFbF
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