Presentation created for the Wine Institute, the public policy advocacy group of more than 1,100 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The Wine Institute membership represents 85 percent of U.S. wine production and 90 percent of U.S. wine exports. Omitted from this presentation is a proprietary case study of one of the member organizations as an example of what could be done to optimize programs. Presented at the Wine Institute (425 Market St # 1000) in San Francisco on October 16, 2009.
Fabric RFID Wristbands in Ireland for Events and Festivals
Social Media Opportunity For Winemakers
1. Social Media Means
Business
Presented By Jennifer Lindsay for the Wine Institute
Social Media Strategist. Speaker. Broadcaster. Consultant.
me@jenniferlindsay.com
JenniferLindsay.com | twitter.com/jennifered | BlogTalkRadio/JenniferLindsay
LinkedIn: http://j.mp/jlLi | Facebook: http://j.mp/jlFbF
October 16, 2009
16. Social Media Means
Business
Presented By Jennifer Lindsay for the Wine Institute
Social Media Strategist. Speaker. Broadcaster. Consultant.
me@jenniferlindsay.com
JenniferLindsay.com | twitter.com/jennifered | BlogTalkRadio/JenniferLindsay
LinkedIn: http://j.mp/jlLi | Facebook: http://j.mp/jlFbF
October 16, 2009
Notes de l'éditeur
Emphasize your focus on accessibility and customer satisfaction.
Include buttons to add the social media press releases to services such as del.icio.us, StumbleUpon, Digg and Reddit can be done through a ShareThis or AddThis button. Technorati tags are also helpful here.
Presentations, optimally presented as embedded media via SlideShare.net or Scribd.com.
oFact sheets: Bulleted, easy-to-read fact sheets are a valuable tool for time-pressed journalists.
oNewsletter formats: Present visiting journalists with all sorts of useful tools: press kits, events, media contacts and executive headshots.
Downloadable logos: Reporters will just end up taking the logo off the home page if they need it; you're better off providing high-resolution versions.
oTitle (for best results include company name in the title)
oSocial media news releases (example, below)
oNewsletters
oAwards
oPress Coverage
oPress Kits
oWebinars
Upcoming Event
Keep graphics and photos in an image library so reporters and bloggers can easily find and use them.
Leverage content you already have including press releases, white papers, articles, speeches, brochures and more.