SlideShare une entreprise Scribd logo
1  sur  16
Social Media Means
Business
Presented By Jennifer Lindsay for the Wine Institute
Social Media Strategist. Speaker. Broadcaster. Consultant.
me@jenniferlindsay.com
JenniferLindsay.com | twitter.com/jennifered | BlogTalkRadio/JenniferLindsay
LinkedIn: http://j.mp/jlLi | Facebook: http://j.mp/jlFbF
October 16, 2009
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu2
Agenda
Benefits and Best Practices
Where to Start
Understanding Your Online Thumbprint
Why You Should Care About Your Online Presence

Why You Should Care About Your
Online Presence
The New Marketplace
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu4
It’s All About Being ‘Found’
The Power of Search
“Small rectangular pieces of
cardstock with your name,
phone number and
company logo are going
the way of the land line,
compact disc, and yellow
pages. It's pretty simple:
Google is the new
business card.”
 Gina Trapani, Harvard Business
August 10, 2009

Understanding Your Online
Thumbprint
Can You Be Found By Buyers?
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu6
The Online Thumbprint
Online Presence Audit Methodology
 The Online Presence
Audit is a benchmark
document that reveals
your online thumbprint by
examining:
 Where and you’re
represented in social media
and other key areas on the
Web.
 How you size up against
your top competitors, and
appear in your market
and/or verticals.
 Opportunities!

Where to Start
The Importance of Strategy
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu8
Social Media Strategy
 Social media must be treated as any other
marketing or public relations practice and be goal-
driven.
 Each social media tool should be used tactically.
 Without a strategic through-line, it is impossible to
grow or mature social media program.
 User engagement cannot be holistically leveraged
if social media programs do not logically connect
to action.
 Measurement must be key from the get go.
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu9
Content Strategy
 Content is key to search
engine rankings and how
influencers interact with
your brand.
 Create an editorial
calendar of topics that
target your influencers
and is seasonal.
 Diversify content types to
draw different crowds to
your site, e.g. text, audio
and video.

Benefits and Best Practices
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu11
Search Engine Optimization (SEO)
Benefits and Best Practices
 Benefits
 Site traffic.
 Brand recognition.
 Sell product & lead
generation.
 Launch a new product(s).
 Push a message or idea.
 Combat bad publicity.
 Best practices
 Make sure your Web site has
a title, meta description &
meta keywords.
 Description that is similar, but
not the same as your site
content.
 Dynamic title-tagging.
 Link to sub domains within
your site.
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu12
Social Business
LinkedIn
 Benefits
 Connects you with 21
million experienced
professionals, representing
150 industries.
 Increase brand awareness
and goodwill among
purchasing decision-
makers, potential partners
and recruits.
 Best practices
 Leverage the platform to
emphasize your credibility
as an expert industry
resource.
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu13
Email Marketing
Fine Tuning Interaction
 Best practices
 Allow users to forward to a
friend or colleague.
 Create central hub of links or
buttons to social sites.
 Users are more likely to click
on your content if there’s
video or images.
 As you require a detailed
amount of information at sign
up, its important to create or
source a product of value
such as promotion code or
content links - especially to
rich media - as a thank you.
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu14
Social Content
Importance of Viral Sharing Features
 Benefits
 To gain customers as well as press interest, you will want to make
sure all information supplied on own Web site and social sites is
easy to find, use and share.
 Best practices
 One-click access to information about your company, linking
directly from the home page.
 Where-possible, make content printer-friendly. It's a small touch,
but one that many Web sites neglect.
 Provide links to popular bookmarking sites so visitors can share
news items and tags to improve the online visibility of each news
item.
 Incorporate rich media like video and audio.
01/29/15 ©2009 Jennifer Lindsay for the Wine Institu15
Other Content to Consider
What’s Right For YOUR Business
 Blogging
 Commenting
 Community
 Social Media Newsroom
 Content Sharing
 Lead Generation
 Measurement
 Policy
 Training
Social Media Means
Business
Presented By Jennifer Lindsay for the Wine Institute
Social Media Strategist. Speaker. Broadcaster. Consultant.
me@jenniferlindsay.com
JenniferLindsay.com | twitter.com/jennifered | BlogTalkRadio/JenniferLindsay
LinkedIn: http://j.mp/jlLi | Facebook: http://j.mp/jlFbF
October 16, 2009

Contenu connexe

Tendances

RISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayRISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayElizabeth Quintanilla, MBA
 
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaThe Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
 
5 Ways To Use Social Media Webinar
5 Ways To Use Social Media Webinar 5 Ways To Use Social Media Webinar
5 Ways To Use Social Media Webinar Alex F. Oliveira
 
Social Media in the Enterprise
Social Media in the EnterpriseSocial Media in the Enterprise
Social Media in the EnterpriseDick Pepper
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagementPieter-Jan Adriaensens
 
Social media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary BresslerSocial media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
 
UNR Extended Studies Inbound Marketing Class 2
UNR Extended Studies Inbound Marketing Class 2UNR Extended Studies Inbound Marketing Class 2
UNR Extended Studies Inbound Marketing Class 2Mike McDowell
 
Clubhouse case study - Product Management Perspective
Clubhouse case study - Product Management PerspectiveClubhouse case study - Product Management Perspective
Clubhouse case study - Product Management PerspectiveJue Myers
 
Social Media for Business Communication
Social Media for Business CommunicationSocial Media for Business Communication
Social Media for Business CommunicationIktiham Bin Taher
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
Social Media Marketing - Introduction by Ankur PateL
Social Media Marketing - Introduction by Ankur PateLSocial Media Marketing - Introduction by Ankur PateL
Social Media Marketing - Introduction by Ankur PateLInfotrex Services Pvt. Ltd.
 
It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15Social Media Today
 
The Basics: Marketing on the Social Web
The Basics: Marketing on the Social WebThe Basics: Marketing on the Social Web
The Basics: Marketing on the Social Webjackiepeters
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption B2B IBM Seminar October 2009Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for NonprofitsChad Norman
 
FAIL: Learning from Social Media Disaster
FAIL: Learning from Social Media DisasterFAIL: Learning from Social Media Disaster
FAIL: Learning from Social Media DisasterDavid Griner
 

Tendances (19)

RISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayRISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stay
 
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaThe Greatest Question Since the Meaning of Life: What is the ROI of Social Media
The Greatest Question Since the Meaning of Life: What is the ROI of Social Media
 
5 Ways To Use Social Media Webinar
5 Ways To Use Social Media Webinar 5 Ways To Use Social Media Webinar
5 Ways To Use Social Media Webinar
 
Social Media in the Enterprise
Social Media in the EnterpriseSocial Media in the Enterprise
Social Media in the Enterprise
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagement
 
Social media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary BresslerSocial media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary Bressler
 
UNR Extended Studies Inbound Marketing Class 2
UNR Extended Studies Inbound Marketing Class 2UNR Extended Studies Inbound Marketing Class 2
UNR Extended Studies Inbound Marketing Class 2
 
Clubhouse case study - Product Management Perspective
Clubhouse case study - Product Management PerspectiveClubhouse case study - Product Management Perspective
Clubhouse case study - Product Management Perspective
 
5 social media trends to watch
5 social media trends to watch5 social media trends to watch
5 social media trends to watch
 
Social Media for Business Communication
Social Media for Business CommunicationSocial Media for Business Communication
Social Media for Business Communication
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses.
 
Social Media Marketing - Introduction by Ankur PateL
Social Media Marketing - Introduction by Ankur PateLSocial Media Marketing - Introduction by Ankur PateL
Social Media Marketing - Introduction by Ankur PateL
 
It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15
 
The Basics: Marketing on the Social Web
The Basics: Marketing on the Social WebThe Basics: Marketing on the Social Web
The Basics: Marketing on the Social Web
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your Company
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption B2B IBM Seminar October 2009Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption B2B IBM Seminar October 2009
 
50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits50 (More) Social Media Tactics for Nonprofits
50 (More) Social Media Tactics for Nonprofits
 
FAIL: Learning from Social Media Disaster
FAIL: Learning from Social Media DisasterFAIL: Learning from Social Media Disaster
FAIL: Learning from Social Media Disaster
 

Similaire à Social Media Opportunity For Winemakers

How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010Stephanie Simmons
 
Social Media for Job Search Updated 2019
Social Media for Job Search   Updated 2019Social Media for Job Search   Updated 2019
Social Media for Job Search Updated 2019RochesterWorks!
 
Branding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki CsanyiBranding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technologytoddlohenry.com
 
Personal Branding Online
Personal Branding OnlinePersonal Branding Online
Personal Branding OnlineLisa Harris
 
MagNet 2010 Presentation
MagNet 2010 PresentationMagNet 2010 Presentation
MagNet 2010 PresentationME Consulting
 
Social Media Tools for Businesses
Social Media Tools for BusinessesSocial Media Tools for Businesses
Social Media Tools for BusinessesNew Marketing Labs
 
Social Media Tools for Business
Social Media Tools for BusinessSocial Media Tools for Business
Social Media Tools for BusinessJustin Levy
 
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyDavid Benjamin
 
Mncrew Speak090729 Rg
Mncrew Speak090729 RgMncrew Speak090729 Rg
Mncrew Speak090729 Rgkristygusick
 
Music video marketing tips
Music video marketing tipsMusic video marketing tips
Music video marketing tipsRockTracks345
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Christophe Langlois
 

Similaire à Social Media Opportunity For Winemakers (20)

Ad Club Presentation
Ad Club PresentationAd Club Presentation
Ad Club Presentation
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 
Confab Presentation Web
Confab Presentation WebConfab Presentation Web
Confab Presentation Web
 
Visual Marketing: Micro Videos - Project Socialize
Visual Marketing: Micro Videos - Project Socialize Visual Marketing: Micro Videos - Project Socialize
Visual Marketing: Micro Videos - Project Socialize
 
Social Media for Job Search Updated 2019
Social Media for Job Search   Updated 2019Social Media for Job Search   Updated 2019
Social Media for Job Search Updated 2019
 
Savvy Social Media 2
Savvy Social Media 2Savvy Social Media 2
Savvy Social Media 2
 
Branding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki CsanyiBranding & Social Media Workshop with Niki Csanyi
Branding & Social Media Workshop with Niki Csanyi
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
Personal Branding Online
Personal Branding OnlinePersonal Branding Online
Personal Branding Online
 
MagNet 2010 Presentation
MagNet 2010 PresentationMagNet 2010 Presentation
MagNet 2010 Presentation
 
The role of social media in business’s grow
The role of social media in business’s growThe role of social media in business’s grow
The role of social media in business’s grow
 
Social Media Tools for Businesses
Social Media Tools for BusinessesSocial Media Tools for Businesses
Social Media Tools for Businesses
 
Social Media Tools for Business
Social Media Tools for BusinessSocial Media Tools for Business
Social Media Tools for Business
 
Small Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social MediaSmall Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social Media
 
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
 
Establishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your CompanyEstablishing a Social Media Presence for Your Company
Establishing a Social Media Presence for Your Company
 
Mncrew Speak090729 Rg
Mncrew Speak090729 RgMncrew Speak090729 Rg
Mncrew Speak090729 Rg
 
Social Media Trends 2015
Social Media Trends 2015Social Media Trends 2015
Social Media Trends 2015
 
Music video marketing tips
Music video marketing tipsMusic video marketing tips
Music video marketing tips
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)
 

Dernier

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Dernier (20)

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

Social Media Opportunity For Winemakers

  • 1. Social Media Means Business Presented By Jennifer Lindsay for the Wine Institute Social Media Strategist. Speaker. Broadcaster. Consultant. me@jenniferlindsay.com JenniferLindsay.com | twitter.com/jennifered | BlogTalkRadio/JenniferLindsay LinkedIn: http://j.mp/jlLi | Facebook: http://j.mp/jlFbF October 16, 2009
  • 2. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu2 Agenda Benefits and Best Practices Where to Start Understanding Your Online Thumbprint Why You Should Care About Your Online Presence
  • 3.  Why You Should Care About Your Online Presence The New Marketplace
  • 4. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu4 It’s All About Being ‘Found’ The Power of Search “Small rectangular pieces of cardstock with your name, phone number and company logo are going the way of the land line, compact disc, and yellow pages. It's pretty simple: Google is the new business card.”  Gina Trapani, Harvard Business August 10, 2009
  • 6. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu6 The Online Thumbprint Online Presence Audit Methodology  The Online Presence Audit is a benchmark document that reveals your online thumbprint by examining:  Where and you’re represented in social media and other key areas on the Web.  How you size up against your top competitors, and appear in your market and/or verticals.  Opportunities!
  • 7.  Where to Start The Importance of Strategy
  • 8. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu8 Social Media Strategy  Social media must be treated as any other marketing or public relations practice and be goal- driven.  Each social media tool should be used tactically.  Without a strategic through-line, it is impossible to grow or mature social media program.  User engagement cannot be holistically leveraged if social media programs do not logically connect to action.  Measurement must be key from the get go.
  • 9. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu9 Content Strategy  Content is key to search engine rankings and how influencers interact with your brand.  Create an editorial calendar of topics that target your influencers and is seasonal.  Diversify content types to draw different crowds to your site, e.g. text, audio and video.
  • 11. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu11 Search Engine Optimization (SEO) Benefits and Best Practices  Benefits  Site traffic.  Brand recognition.  Sell product & lead generation.  Launch a new product(s).  Push a message or idea.  Combat bad publicity.  Best practices  Make sure your Web site has a title, meta description & meta keywords.  Description that is similar, but not the same as your site content.  Dynamic title-tagging.  Link to sub domains within your site.
  • 12. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu12 Social Business LinkedIn  Benefits  Connects you with 21 million experienced professionals, representing 150 industries.  Increase brand awareness and goodwill among purchasing decision- makers, potential partners and recruits.  Best practices  Leverage the platform to emphasize your credibility as an expert industry resource.
  • 13. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu13 Email Marketing Fine Tuning Interaction  Best practices  Allow users to forward to a friend or colleague.  Create central hub of links or buttons to social sites.  Users are more likely to click on your content if there’s video or images.  As you require a detailed amount of information at sign up, its important to create or source a product of value such as promotion code or content links - especially to rich media - as a thank you.
  • 14. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu14 Social Content Importance of Viral Sharing Features  Benefits  To gain customers as well as press interest, you will want to make sure all information supplied on own Web site and social sites is easy to find, use and share.  Best practices  One-click access to information about your company, linking directly from the home page.  Where-possible, make content printer-friendly. It's a small touch, but one that many Web sites neglect.  Provide links to popular bookmarking sites so visitors can share news items and tags to improve the online visibility of each news item.  Incorporate rich media like video and audio.
  • 15. 01/29/15 ©2009 Jennifer Lindsay for the Wine Institu15 Other Content to Consider What’s Right For YOUR Business  Blogging  Commenting  Community  Social Media Newsroom  Content Sharing  Lead Generation  Measurement  Policy  Training
  • 16. Social Media Means Business Presented By Jennifer Lindsay for the Wine Institute Social Media Strategist. Speaker. Broadcaster. Consultant. me@jenniferlindsay.com JenniferLindsay.com | twitter.com/jennifered | BlogTalkRadio/JenniferLindsay LinkedIn: http://j.mp/jlLi | Facebook: http://j.mp/jlFbF October 16, 2009

Notes de l'éditeur

  1. Emphasize your focus on accessibility and customer satisfaction.
  2. Include buttons to add the social media press releases to services such as del.icio.us, StumbleUpon, Digg and Reddit can be done through a ShareThis or AddThis button. Technorati tags are also helpful here. Presentations, optimally presented as embedded media via SlideShare.net or Scribd.com. oFact sheets: Bulleted, easy-to-read fact sheets are a valuable tool for time-pressed journalists. oNewsletter formats: Present visiting journalists with all sorts of useful tools: press kits, events, media contacts and executive headshots. Downloadable logos: Reporters will just end up taking the logo off the home page if they need it; you're better off providing high-resolution versions. oTitle (for best results include company name in the title) oSocial media news releases (example, below) oNewsletters oAwards oPress Coverage oPress Kits oWebinars Upcoming Event Keep graphics and photos in an image library so reporters and bloggers can easily find and use them. Leverage content you already have including press releases, white papers, articles, speeches, brochures and more.