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Rebekah Radice Vincenzo Landino
@RebekahRadice @vincenzolandino
Amy Schmittauer
@schmittastic
WITHFACEBOOKLIVE,
connectwithYOUR
AUDIENCEwithTHE
PUSHOFABUTTON.
WhyFacebookLiveVideoIsaMustforYourBusiness
• People spend 3x longer
watching Live video
• People post 75% more
video to Facebook than
they did 1 year ago
• The number of videos
showing up in people’s
news feeds has
increased by 360% since
2015
sharewhat'shappeninginyourindustry1
•Share important
and newsworthy
facts
•Share interesting
updates or industry
trends
•Tell your story
•Become a resource
Source: https://www.facebook.com/aftermarq
TeaseNewProducts2
Give your fans
a sneak peek
of a product
or service
you’re about
to release.
Share unique
ways to use
your product.
Build hype!
Announce
special events
or new
products -
give viewers
a sneak peek!
Ask your
viewers
questions -
acknowledge
them!
ShareQuickTips3
Talk about a
useful tip your
followers can use.
It should be
practical and
actionable.
Make these
short, bite-
sized, and
easy to
implement.
Source: https://www.facebook.com/lewishowes
Create
something
that’s short,
easy to
share and
embed.
Source: https://www.facebook.com/postplanner
Giveabehindthescenes
lookatyourbusiness
4
Your audience
loves to go
behind the
scenes.
Share what
might be
typically “off
limits.”
Show how the
team works,
plays, and
interacts with
each other and
the community.
Source: https://www.facebook.com/adobespark
PromoteYourUpcomingEvent5
Build up
audience
anticipation
through a
countdown to
your Facebook
Live event.
Start
promoting
the event a
few days
before it
starts.
Streamliveevents6
If you’re at a
conference, a
concert, or
live event -
share a
glimpse into
your world.
Source: https://www.facebook.com/pegfitzpatrick.author/
● Be clear in your
description
● Tell viewers what
to expect
● Don’t forget to
engage with the
audience while
you’re Live
● Keep an eye on
comments -
answer live
AnswerFAQs7
Answer common questions your fans
and customers ask all the time.
Source: https://www.facebook.com/epicaprille /
ALWAYS -
end your
broadcast
with a CTA.
Hostinterviews8
Create an
interview
series to
discuss hot
topics and
invite
industry
experts.
YOUR BONUS!
Download our
step by step
guide to
increasing
Facebook
organic reach
by 193%! bitly.com/PPOrganic
8 Ways You Need to Be Using Facebook Live For Your Business

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