Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for! In this presentation, learn how to: Build a Credible Reputation on Social Media Attract Potential Clients Drive Traffic to Your Website or Blog And MUCH MORE! www.postplanner.com

2. Rebekah Radice
RebekahRadice.com
@RebekahRadice

3. YOU’RE IN THE RIGHT PLACE IF
YOU WANT TO LEARN HOW
TO...
• How to Build a Credible Reputation on Social Media
• Attract Potential Clients
• Connect With Like-Minded Business Professionals
• Drive Traffic to Your Website or Blog

4. Build a
Credible
Reputation
1.

5. Translate your brand
through visual
marketing.
You need to design a
look and feel that
matches your brand.
Donna Moritz - @sociallysorted

6. Checklist:
● Username
● Profile (cover/logo)
● Description (bio)
● Links
● Content
Gina Schreck - @Ginaschreck

7. Connect with your
current customer.
Look at:
● Email
● Analytics
● Competition

8. ● Connect with
influencers in
your niche
○ Klear.com

9. ● Look at
influencers
by industry
and skill
○ Klear.com

10. ● Participate in
industry
Twitter chats
● Find a chat
● Learn about
the topic
● Follow the
conversations
● Respond

11. ● Get
Involved!
○ Twubs
○ TweetChat
○ Tchat
○ Nurph

12. ● Create an
employee
advocacy
program
● Use Audience
Targeting

13. Get inspiration
from big brand
marketing
campaigns
1. Coca-Cola

14. 2. GoPro

15. 3. Skittles

16. Attract
Potential
Clients
Get into the hands
of your customers.
2.

17. Set up geotagging
on your Facebook
Business Page
Each checkin is free
advertising for you!

18. If your Page's
category is Local
Businesses:
1. Click on About
2. Select Page Info
3. Add your address
& click Save
Changes

19. 4. When a map
appears, click to edit
the Address section.
5. Check the box next
to Show map and
check-ins on the
Page.
6. Save Changes

20. Offer special
incentives for
people to check-in
at your business

21. A gift or percent off
for:
● Those who’ve
checked in
● The first XX
number of
members to check
in at a special
event or sale

22. Connect With
Like-Minded
Business
Professionals
3.

23. Join a Linkedin
Groups, Facebook
Groups, & Google+
Communities
Make sure to check in
and interact with group
members every week

24. ● Use Twitter
Lists to find
your industry
influencers

25. Build relationships
with industry
influencers by
sharing their
content and
interacting with
them

26. Diversify Your
Marketing
Efforts
“Don’t put all your
eggs in one basket”
4.

27. Pick platforms
which your target
audience is most
active on
Interview your current
customers and look at
analytics

28. Cross promote
your content in
your other
online marketing
and PR pieces

29. Make Your
Time and
Money Count
5.

30. ● Decide when
you'll allocate
time for each of
your social tasks.
● Monitor Multiple
Accounts from
One Place

31. Schedule content
ahead of time.
Use that time to
interact with your
audience and build
relationships.

32. When it comes
to money --
you can make an
impact with
Facebook Ads
with only a few
dollars.

33. Drive Traffic
to Your
Website/Blog
6.

34. Research your
customer’s “intent.”
Then optimize your
blog for those
phrases.

35. ● Post organic
content that links
to your
blog/landing page
● Use your Facebook
page cover
photo/Twitter
header
3.

36. ● Pin a post or
tweet with a
link to the
top of your
page or
profile

37. How to Use
Social Media to
Grow Your
Small Business
FREE Infographic
bitly.com/social-4-biz

38. THANK YOU!
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your FREE access to Post Planner!