Learn how to choose three to five key performance indicators (KPIs) for your blog analytics. Measure blog production, attention to your blog content, the conversation your blog generates, how far your content goes and how much money your blog may cost vs. how much it generates.
4. Raw Author Contribution
PRODUCTION
Do I deserve to be successful?
• Posts per
month
• Words per
post
5. How do you measure this?
PRODUCTION
With a blog stats plugin of course.
Consistency builds traffic and trust.
Trust builds OUTCOMES BABY!
6. PRODUCTION
What works for your industry/audience?
Web Analytics
1 post per month
4,000 words per post
Business Consulting
5 posts per week
Less than 200 words per post
10. Averages lie. Look at distributions.
ATTENTION
What’s better? Site A, which has 3 visits per visitor or Site B which has 1.67 visits per
visitor?
Site A Site B
Visits # of Visitors Total Visits Visits # of Visitors Total Visits
1 1000 1000 1 10000 10000
2 0 0 2 0 0
3 0 0 3 0 0
4 0 0 4 0 0
5 1000 5000 5 2000 10000
Total 2000 6000 Total 12000 20000
3.00 visits per visitor 1.67 visits per visitor
Remember: As your influence grows, many averages will decrease.
14. Conversation Rate
CONVERSATION
Am I talking to myself or having a conversation?
• Comments
per post
• # comment
words per
post
15. Awesome
How do you measure this?
CONVERSATION
post. I
With a blog stats plugin of course.
learned so
much!
What did you
mean when
you said…?
I see your
point, but
what about…
Here’s
another
great post Conversations build relationships and loyalty.
about this… Loyalty builds OUTCOMES BABY!
17. Amplification
AMPLIFICATION
What is your impact beyond your blog?
• Citations
• Ripple
Effect
18. AMPLIFICATION
A site’s standing & influence in the blogosphere. Authority is calculated based on a site’s linking
behavior, categorization and other associated data over a short, finite period of time.
A site’s rank among the Technorati Authority of sites.
31. Options, Not Requirements.
KPIS
Choose 3-5 Key Performance Indicators (KPIs) whose
improvement would mean progress in this season.
32. What is a KPI? It’s a metric that helps you understand how you are doing against
KPIS
your objectives.
Objective
Become an influencer in the Stark
County community
33. What is a KPI? It’s a metric that helps you understand how you are doing against
KPIS
your objectives.
Objective
Attract more customers
34. What is a KPI? It’s a metric that helps you understand how you are doing against
KPIS
your objectives.
Objective
Make more money
35. When you analyze a KPI, make sure to practice segmentation, benchmarking and
SEGMENTATION
trending. Not only do averages lie, cumulative numbers hide actionable insights.
Free Consultations Scheduled
10
9
8
Consultations Scheduled
7
6
5
4
3
2
1
Jan Feb Mar Apr May Jun
36. When you analyze a KPI, make sure to practice segmentation, benchmarking and
SEGMENTATION
trending. Not only do averages lie, cumulative numbers hide actionable insights.
Free Consultations Scheduled
Twitter LinkedIn Facebook Pinterest
14
12
Consultations Scheduled
10
8
6
4
2
Jan Feb Mar Apr May Jun
37. Instead of drowning in data, create Action Dashboards that will keep you focused on
ACTION DASHBOARD
what’s important to your business.
Free Consultations
Free Consultations Scheduled Key Trends & Insights
Twitter LinkedIn Facebook Pinterest
14
• Free Consultations scheduled are trending upwards overall
12 • Only LinkedIn is trending upwards (+7 in the last 6 months).
This correlates with increased participation in targeted
Consultations Scheduled
10
groups.
8 • The most time and effort has been put into Facebook
without great results.
6 • Twitter has been consistent at 1 per month without much
interaction on our part.
4
• We’ve gotten 1 per month from Pinterest because of our
2 awesome infographic.
• Out of the 42 total consultations in the last 6 months, 14
have signed up (33%)
Jan Feb Mar Apr May Jun
Impact on Bottom Line Actions/Steps to take to move the dial
• Each sign up is worth $5000 to the business. We’ve • Further increase group participation on LinkedIn. Test
added $70,000 to the bottom line in the last 6 some other areas like “Answers.”
months. • Increase Twitter interaction with targeted local contacts.
• We believe our consult-to-sign up conversion rate • Shift Facebook time and energy to LinkedIn and Twitter.
should be 50%. We did not achieve this goal, costing • Create more material for Pinterest to see the effects there.
the business $35,000 in revenue. • Invest in sales training for our associates.
• Test our free consultation form on the site for better
conversion rates.