PR 20/20

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Paul Roetzer is founder and CEO of PR 20/20, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and.

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The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth (#FuelLines)

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PR 20/20

Présentations

Social Media for Small Businesses: What Blogs, Forums and Social Networks Can Do For You

Social Media for CEOs

Content Marketing for PR Pros

How To Build Your Inbound Marketing GamePlan

Give Your Customers the Content They Want - Persona Based Marketing

Social Media for Real Estate Agents

Social Media for Real Estate Agents (2011)

Social Media for PGA Pros

Content Marketing for PR Pros - #YouToo2011

Facebook for PGA Pros

Unlocking the Potential of Modern Marketing Agencies

The State of Social Media

Give Your Customers the Content They Crave

HubSpot Enterprise Capabilities (by PR 20/20)

Evolution of the Prototype Marketer: The Hybrids are Coming

The Marketing Assessment

Startup Marketing Series: The Marketing Assessment

Startup Marketing Series: The Scorecard

Salesforce User Group HubSpot Overview

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance

The Profitable Agency: How to Attract, Retain and Grow a Profitable Client Base

The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Campaigns

7 Steps to Becoming a Performance-Driven Content Marketer

Origins of the Marketing Intelligence Engine (SXSW 2015)

Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model

The Content Marketing Metrics That Matter (#CMWorld 2015)

Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOUND15)

The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate Performance (#INBOUND15)

The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth (#FuelLines)

Rise of the Hybrids: Evolution of the PR and Communications Professional Prototype

Infographies

The State of Marketing—Talent, Tech and Strategy

J’aime

How to create new business models with Big Data and Analytics

A Roadmap to Inbound Marketing in the Enterprise

Strategic Web Marketing

Culture Code: Creating A Lovable Company

Agile Marketing: Managing Marketing in a World of Constant Change