If you are a technologist aspiring to create your technical branding, then this talk is you! This talk encourages you to be yourself and to create a unique identity for yourself in the technology ecosystem. Through my experiences and lessons learnt, I will share tips and techniques to create awareness about your technical competence both outside and inside your company. Such a branding will help you grow and will provide you with opportunities that you thought never existed.

1. Be Your Own
Technology Brand Ambassador
Build your Technology Brand
Pragati Ogal Rai
Chief Technology Evangelist
PayPal (eBay Inc.)
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@pragatiogal

2. Author of “Android Application Security Essentials”
Mobile Developer Relations, PayPal North America
15+ Technology Experience
Thought Leader
Mobile, Android, Security, Payments and Commerce
Pragati.Rai@paypal.com
@pragatiogal
www.slideshare.net/pragatiogal
www.linkedin.com/in/pragati
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3. Agenda
All about YOU!
Technology Brand
Why?
What?
How?
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4. Why should I create a Technology
Brand?
http://freestockphotoz.blogspot.in
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5. Facts & Numbers [2014]
•
11 Million professional software developers
•
7.5 Million hobbyists
•
29 Million ICT-skilled workers
•
5.3% more than in 2011
http://www.infoq.com/news/2014/01/IDC-software-developers
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6. United States – 19.2%
China - 10.1%
India - 9.8%.
http://www.infoq.com/news/2014/01/IDC-software-developers
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Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos

9. What is a Technology Brand?
http://freestockphotoz.blogspot.in
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10. Brand /brand/
NOUN
A type of product manufactured by a particular
company under a particular name
A particular identity or image regarded as an asset
A particular type or kind of something
http://www.oxforddictionaries.com
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Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos

12. Bill Scott
http://www.looksgoodworkswell.com
UX & Engineering Thought Leader
Author of “Designing Web Interfaces”
Lean Startup/Lean UX/Lean
Engineering Advocate
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13. Danese Cooper
http://danesecooper.blogs.com
Open Source Diva
CTO Wikimedia Foundation
Chief Open Source Evangelist, Sun Microsystems
Board Member, Open Source Initiatives
Special Advisory Board, Mozilla
…..
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14. http://freestockphotoz.blogspot.in
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15. How do I create my Technology
Brand?
http://freestockphotoz.blogspot.in
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16. Scale Your Visibility
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http://anewdesigns.blogspot.in

17. “Not telling the truth is the quickest
way to turn yourself into a
stranger.”
Mark W. Perrett
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18. Do what you love
Do what you believe in
Do it with all your passion
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19. Develop a Strategy
forbes.com
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20. Identify and Use Tools
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21. BattleHack 2013 Winners
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22. Market yourself!
Photograph by: Stock photo , Thinkstock
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23. Use the power of social media
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24. Brand building is a process
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http://agmarketingconsulting.com

25. Summary
• Invest in building a positive technology brand
• Use tools to create and market your brand
• Develop a strategy and keep working on it
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26. Thank you!
Pragati.Rai@paypal.com
@pragatiogal
www.slideshare.net/pragatiogal
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