Corporate Communication is an important part of any Successful Organization.

1. By Prashakth Kamath

2. “ Communication works for those who work at it.” John Powell

5. The structure of the corporate communication (The main fields) . Internal Communication External Communication Promotion, DM, POS, etc. Advertising Crisis Management Aid Policy External relations Consumer relations, Product – marketing PR, Media relations, Financial relations, etc Public Relations Human Relations Marketing Communications

6. The structure of the in ternal communication . Leaders- e mployee Leaders – leaders Crisis Management Leaders - Owners Employee - employee Leaders - t rade u nion Internal organi z ation Aid Policy

7. The structure of the external communication Industrial relations Professional relations Crisis Management Financial Relations Consumer Relations Media Relations Public Affairs Issue management Aid Policiy

9. . Product Price Place Promotion M i Marketing Public Relations Human Relations External Internal HR i MANAGEMENT Personal Marketing Organisation Developm. Labour Corporate PR Product PR Employee Relations Ownership Relations M i = Market influence HR i = Human Relations influence The “theory of the corporate circles”

10. THE NEW CORPORATE COMMUNICATIONS WHEEL O The New Corporate Communications Wheel: Balmer and Greyser. Adapted from D. Bernstein (1984) [42] Advertising Products/ Services Direct Marketing and Correspondence Corporate & Marketing PR Personal Presentation Impersonal Presentation Literature Point of Sale Permanent Media New Media Sponsorship THE CORPORATION Brand Business Partnerships Alliances O R I V N E N M E N T O R I V N E N M E N T and The Industry Corporate Country of Origin Influential Groups The Trade Government(s) The Media Financial Customers General Public Internal Prospective Employees Local Business Partners

11. . Public Relations sender receiver message news feedback The interpreter on the bridge

12. . message message message message News News News News News Agency dustbin dustbin Readers, L istener , V iewer Organisation PR Agency Media The path of the news from the sender to the receiver

19. “ The way we communicate with others and with ourselves ultimately determines the quality of our lives.” Anthony Robbins