Part of Presentation of Duke University's Product Management Class

1. Little Show

2. Digital
Fashion
Assistant
Product Plan
Team 1
Aditya, Natacha, Sophie, Prashanth,
Monika, Malena

4. Our
Digital
Fashio
n
Assist
ant
App
Will
Help
You
With

5. Competitor
sApp Features Cloth Pose Netrobe StyleBook TouchCloset MyDressing
Catalog your outfits Y Y Y Y
Ocation Y
Outfits Closet
Save Favorite Outfits Snaps Y Y Y
virtual closet Y
Track daily outfits Y Y Y Y
category Y Y
Mix and Match Y
PackingList for future Y Y Y Y
Photo editor and share Y Y Y
Third-party shop app Y
Style Maven Y
Fun Part welcome window neat packing list
allow remove
background of pic
allow remove
background of pic
Fee Basic free, $0.99 for in-
app features
Free Free $3.99 $9.99
System - IOS & Android IOS IOS IOS

6. FEATURES
Outfits selection based
on events and weather
Create your own
wardrobe
Phase 1

7. A time-saving organizational app for
your clothes!
The app offers you the opportunity to access
your wardrobe at anytime wherever you
are and to improve it through a personal
stylish and clothes suggestions. With
our outfits suggestions based on the weather
and your calendar, you save time and
eliminate the risk to wear the wrong attire.

8. Who will use our DFA?

9. Strategies
Stay ahead of the competitors, introducing a new complete-innovative mobile app into
the market, satisfying the changing needs of the customers.
Innovation
 Introduction of new
services/features

10. Launch Plan
We are the launching team

11. Planning Developing
Focus groups
and surveys

12. Marketing Mix
Product Price
Promotion/Partnerships Placement
DFA

15. What about the price?

16. Financial forecast
 Average Number of Installs per app for the competitors - 1,000,000-5,000,000
 Estimated amount of paying customer - 5 % , 50,000 (30,000 premium users, 20,000
through in-app purchases)
 Revenues - 600,000
 Estimated Operating Costs of developing an App
Resources Required
 2 Developers
 1 Quality Engineer
 1 User Experience Designer
Software Expenses - Android SDK (open source), Eclipse (open source) – 0 USD
Licensing Costs - Apple iOS charges 30% of in-app purchases. Google also charges same.
So Expenses for licensing costs - 180,000 USD
So Operating Profit - 420,000 USD

17. What about the price?
Free
download
Annual
membership
Pay-as-you-go

18. • Social Media Networks
• Dedicated Website
Promotion
• The product advertising can be made in between famous TV shows
• Flash Advertising
• A celebrity to endorse the product.
Placement
Promotion &Placement

19. Partnerships
• Percentage of clients’ orders
• Usage of our customers data base
• Advertisement for piece of clothing
Partners

20. PRESTO
Political
Regulatory
Economical
Social
Technological

23. Post Launch Activities

24. Wondering what to wear
Trust your DFA

25. Thank youQ&A
Digital
Fashion
Assistant