1. Made By Prateek Bhargava May 26, 2009 Customer Relationship Management
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8. CRM Phases May 26, 2009 CRM Customer Selection What criteria decides who will be our most profitable customers ? How can we acquire this customer in the most efficient way ? How can we keep this customer for as long as possible ? Customer Extension How can we increase loyalty & profitability of this customer ? Customer Acquisition Customer Retention