A data visualization of how much money college athletic directors plan to spend over the next five years.

1. BUILDING A BETTER
GAME DAY
COLLEGE ATHLETIC DIRECTORS WEIGH IN
Of these, 1 in 5 are
looking to invest more than
$50 million
in the next five years.
Over 84% of ADs
will invest significantly in
FACILITY IMPROVEMENTS.
00 10 20 30 % %
MORE THAN $50 MILLION
$25 million-less than $50 million
$10 million-less than $25 million
$5 million-less than $10 million
$0-less than $5 million
Don’t know
Academic, housing and dining facilities are important considerations, but
PRACTICE & TRAINING FACILITIES
are a primary force that attracts recruits.
Providing
Connectivity
for fans is a top priority, followed by
FOOD and BEVERAGE and PREMIUM SEATING.
96% OF ADs BELIEVE THAT
SOCIAL MEDIA IS AN EFFECTIVE
marketing tool
FOR DRAWING FANS OR FIRST-TIME VISITORS.
$
This compares to only 59% who viewed PAID ADVERTISING as effective.
@SportsAECOM @OhioUSportsAd
#ADsurvey
% %
The Trends in Collegiate Athletics survey, conducted by AECOM, and the Ohio University Center for Sports Administration
gauged the sentiment of 136 Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent
from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience.