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Online Reputation, Nice&Easy - Dragana Đermanović
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Prezentacija Dragane Đermanović sa Četvrtog Sarajevo PR Opena
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Online Reputation, Nice&Easy - Dragana Đermanović
1.
ONLINE REPUTATION NICE & EASY
2.
V.S.
3.
4.
CONSUME V.S. PARTICIPATE
5.
PARTICIPATE
6.
☝ IS TO ACT
AS IF YOUR PRESENCE MATTERS!
7.
PARTICIPATE ☞ CONSUME + PRODUCE SHARE
8.
V.S.
9.
10.
We like this
new marketplace much better.
11.
In fact, we
are creating it.
12.
You're invited, but
it's our world.
13.
Take your shoes
off at the door.
14.
If you want
to barter with us, get down off that camel!
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
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37.
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40.
41.
42.
43.
44.
45.
PARTICIPATE ☞ CONSUME + PRODUCE SHARE
46.
REAL TIME
47.
IS THE
48.
☝NEW PRIMETIME
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
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66.
67.
68.
69.
70.
71.
72.
SEARCH ENGINE REPUTATION MANAGEMENT
73.
RESULTS COULD BE MOVED
WITH ENGAGEMENT!
74.
75.
HOW TO BE
No 1 ON google
76.
SEO
77.
is ONE answer...
78.
79.
COMPELLING CONTETNT
80.
is BETTER answer!
81.
82.
ENGAGEMENT
83.
is the BEST
answer!
84.
85.
2 PRINCIPLES OF ONLINE
REPUTATION MANAGEMENT
86.
☝ HOW TO
BEHAVE according to rules of online
87.
✌ WHO IS
TALKING?
88.
☝ HOW TO
BEHAVE ONLINE 1. GUIDELINES 2. EDUCATION 3. EMPLOYES ACTIVITY
89.
90.
91.
✌ WHO IS
TALKING? 1.TIPES OF WEBSITES 2. EVALUATION PRINCIPLES 3. EVALUATION TOOLS
92.
1. WEB SITE
CONTENT TIPES
93.
WITH A PRIMARY INFORMATION
☞
94.
ACTUAL CONTENT
95.
96.
97.
WEB SITES -
INFORMATION GATEWAYS ☞
98.
99.
100.
101.
102.
103.
2. EVALUATION PRINCIPLES
104.
HOW REPUTABLE IS
WEB SITE?
105.
OWNER
106.
107.
MOTIVE
108.
109.
110.
111.
CONTENT TIPE
112.
113.
UPDATES
114.
115.
TRAFFIC
116.
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VISITORS
119.
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3. EVALUATION TOOLS
125.
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141.
142.
143.
144.
HOW TO DEAL
WITH BAD SEARCH RESULTS?
145.
YOU CAN NOT REMOVE
IT!
146.
ENGAGE!
147.
☝PRINCIPLES OF ORM
148.
HOW TO BEHAVE + WHO
IS TALKING!
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