3. MVP
‘A Minimum Viable Product is the smallest thing you can build that delivers customer value’
4. IDEA MVP
I have an idea -
let’s build an MVP!
Is it that simple?
5. IDEA MVP
Hypothesis &
Opportunities
In reality there are an unlimited number of hypothesis, opportunities and variations -
so how to choose the most successful one?
6. IDEA risks:
1. Are our vision of user pains, gains, and job they want to
accomplish right?
2. Does our solution satisfy user needs and bring value?
3. What features bring the most value and how to prioritize
the development?
4. What is the right implementation: technical, UXUI?
5. How much time and money will it take?
6. Can it be monetized?
7. / Risks
IDEA IDEA
IDEA stage is a great chance to validate plenty of hypothesis and opportunities fast and cheaply,
to choose the best ones, and to move to MVP development with much higher chances of success:
MVP MVP
At IDEA stage project uncertainty is very
high. At the same time cost of changes is low
At MVP stage costs are high and flexibility to
make changes is dramatically low
8. User needs
Time
Technology
Competition
IDEA MVP
Hypothesis &
Opportunities
ROI
It requires fast and cheap iterative process that allows to take into account most of the key factors:
user needs, competition, technology, time, cost, team, return on investment
TeamCost
9. Discover Define Ideate Prototype Test
Methodologies: Design Thinking, Google Ventures Sprint, Design Sprint
They are:
- Iterative
- User centered - each iteration is validated with user testing
- Fast and cheap - in comparison with development
- Cross-functional team is involved at each step (engineers, designers, marketers, experts)
General flow:
20. Results:
1. Understanding of user pains, gains, and job they want to
accomplish
2. Validated hypothesis of a solution
3. Prioritized features
4. Clear vision of implementation: technical, UXUI
5. Time and money estimates
6. Validated monetization
