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@PRNewswire
@PRNewswire
Source: PR Newswire analysis of 2013 releases
1 
MINUTE 
OF VIDEO 
= 1.8 MILLION 
WORDS 
If a picture is worth 1,000 words, then
Visuals reach additional audiences.
Visuals are favored in search.
Visuals drive discovery.
Source: Inc. Magazine, 2013 
On Facebook’s top brand pages 
Videos are shared12 TIMES MORE 
than text or links 
12x
TIP #1 
Include video in next year’s budget.
TIP #2 
Identify your organization’s 
barriers to creating more video.
TIP #3 
Run a content audit.
Do you have… 
•Customer training videosthat speak to broader marketplace challenges? 
•Behind-the-scenes visuals that industry media would love? 
•Valuable data languishing in your research team’s vaults to turn into a great animated infographic? 
Audit Your Organization’s Content
TIP #5 
Plan the downstream strategy.
Source: “Speed Of Social Video Sharing Almost Doubles In 12 Months,” 
Unruly 2014
LAST TIP 
Follow up great content with more of the story.
PR Trends for 2015: Focus on Visual Storytelling

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