Key Takeaways: -Real data from your own users beats any estimation - how to get that as fast as possible -Getting a sense of scale and reach is very important. -Experimentation & Iterations - trying lots of variations to test the boundaries

1. 0 to 1- Taking a Concept & Launching an MVP
by Wish Product Leader
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
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Certificate™
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Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
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COMMUNITIES
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COURSES

5. From 0 to 1:
Taking a concept and launching an MVP
Atish Bhattacharjya
Product Lead @ WISH

6. My Product Management Journey

7. A minimum viable product (MVP)
is a version of a product with just
enough features to be usable by
early customers who can then
provide feedback for future
product development
What is an MVP

8. 2 Real Examples from Wish

9. Problem: Human agents giving canned responses →
Rising customer support costs
MVP: A simple decision tree based automated
experience for the top issues
#1 Wish Assistant -
Customer Support Chatbot

10. Elements of an MVP
Subset of problems Item not delivered beyond due date
Focus on basics No NLP
Pre formed responses
Minimal resources Built on Web / deployed across all platforms
Rapid feedback Click Analytics
Thumbs Up / Down score
Rapid iteration Adding new issues
Automating more flows

11. #2 Buy Now Pay Later
Problem: Drop out before purchase / Insufficient funds
→ More affordable payment options
MVP: A simple pay within 30 days solution

12. Elements of an MVP
Subset of problems Only for purchases upto $50
Only 1 payment
Focus on basics No Installments
Basic eligibility criteria
Minimal resources In house solution
Rapid feedback Adoption
Default Rate
Repeat Purchase
Rapid iteration Late payment
Pay Half / Installments
Smarter risk rules

13. Key Takeaways

14. ● Break down the user problem and see where the biggest opportunities are
● Reduce complexity in
○ Functionality
○ Usability
○ Design
Tackle a subset of problems & focus on
the basics

15. ● “Hacking” a solution could be ok → remember to do it the right way when you scale
● Which one is faster -- Building in house OR Integrating with a 3rd party
● Native App Vs Web development
Be frugal with resources

16. ● Strive for rapid feedback (within a day)
○ Qualitative
○ Build analytics into the product
● How does it affect user behavior throughout the experience
Get rapid feedback from your users

17. ● Test the limits before optimizing
● Understand adoption before scaling
Quickly iterate based on feedback making
progress towards the complete solution

18. ● You’re still solving a PROBLEM. You’re still building a PRODUCT
● Pick the most critical job to be done
● Get the job done, even if it’s not very pretty
● Measure & Learn
Closing Thoughts
Build
Measure
Learn

19. Thank You!

20. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training