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3 Tips to Apply Product Discovery
Today by Pearson Education PM
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Management Certificate™
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Level up your team’s Product
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Angela Scott
T O N I G H T ’ S S P E A K E R
3 Tips to Apply
Product Discovery Today
“That was my first time talking to someone who uses our stuff. I hope to
do that much more often. It was enlightening. Usually we just do what we
think is a good idea and hope they like it.”
- Engineering Manager
Main Takeaways
● Understand the benefits of practicing continuous product discovery
● Move beyond theory and into reality with an example of launching product
discovery teams at Pearson
● Three 'try now' tips to incorporate product discovery today
formal training as a secondary math teacher → online teacher → nerdy tech stuff → product manager
This Product Manager’s Journey
feeling like
a fake
Product Manager
Introduction to Product Discovery as a “thing”
B.D. (before discovery) A.D. (after discovery)
Introduction to Product Discovery as a “thing”
Discovery creates a thoughtful approach for the right people to
focus on creating and validating a great experience for users.
Discovery
building the right
product
Delivery
building the
product right
Benefits of continuous discovery
● Time spent talking with customers is valued by all who participate
○ “That was my first time talking to someone who uses our stuff. I hope to do that much more often.
It was enlightening. Usually we just do what we think is a good idea and hope they like it.” -
Engineering Manager
● The customer owns the ‘voice of the customer’
○ No need to ‘convince’ others what customers need
● Solid backlog of opportunities to explore
● True opportunities for delight
● More efficient delivery
● Improved confidence in build strategies for the product
● Improved relationships with technology teams
● Improved relationships with customers
● Improved confidence in my skills as a product manager
Product Manager Surveys & Stuff
use existing resources more efficiently
cross-functional teams reduce internal blockers
increased confidence in prioritization decisions
Product Manager Surveys & Stuff
discovery is the space where innovation happens!
increased confidence in prioritization decisions
Source: Fresh Tilled Soil https://www.freshtilledsoil.com/the-one-thing-that-successful-product-managers-are-
doing-differently/
Launching formal Discovery Teams at
Some Business Context
● 1k+ employees in business unit within larger organization (25k employees)
● Onshore and offshore development teams
● Platform, contents, services to support fully virtual K-12 schools
○ Pearson Online & Blended Learning, Connections Academy
● Scaled Agile Framework (SAFe)
● Remote working culture
Launching formal Discovery Teams at
legacy
‘do it all’ platform to
support the
complete online
school experience
cross-functional teams
dedicated toward preparing
component(s) of a new
platform for migration of
existing customers
the product manager owns the collaboration experience of the discovery teams
Launching formal Discovery Teams at
Why Discovery
Previous platform launch attempt with a feature-first approach.
We needed a customer-first approach to deliver a better solution.
Discovery in SAFe
Cast of Characters
Discovery in SAFe
Cast of Characters
Enterprise Architect
Product Manager
Product Owner
UX
Designer
Engineering
Manager
Engineering Lead
Engineer
Engineer
Engineer
Engineer
Engineer
Scrum Master
QA
Discovery in SAFe
Activity Participants Days*
Understand existing functionality PdM, PO, UX, Arch Week 1
Understand the customer:
Interview users, Validate problem, Identify pain points
PdM, UX, PO
[Customers, Stakeholders]
Define high-level vision & goal::
Refine epic definition
PdM
Brainstorm potential solutions, Identify viable solution UX, Arch, Eng, PdM Week 2
Run experiments to validate risky assumptions
(UX and technical)
UX, Arch, Eng, PdM
Collect UX feedback UX, PdM
[Customers, Stakeholders]
Synthesize feedback UX, Arch, Eng, PdM Weeks 3,4
Identify Features and Enablers PdM, PO, Arch, Eng
EpicReviewEpicAnalysis
What Discovery “Looks” Like
1. Alignment on the vision
2. Essential Questions
3. User Journey
a. Customer Interviews!
4. Solution Sketching
5. Decide
6. Validate
1 2 3 4 5
6
My 3 “Do Now” Tips
One
Consider the team.
Minimal triad: product manager +
technical expert + designer
Why: in order to deliver the best
solutions, they need to deeply
understand the problem.
Prepare to Collaborate
One
Schedule a kick-off meeting.
Why: Everyone understands roles.
Why: Align on the mission.
Why: Invoke an empathetic point of view.
Prepare to Collaborate
Prepare to Collaborate - everyone understands roles
Prepare to Collaborate- align on the mission
Prepare to Collaborate - invoke empathetic point of view
Two
Schedule Interviews
Just do it.
Get it on the calendar.
Include your team!
Favorite video conference tool.
Successful methods
to find customers to
talk to?
Three
Reframe Problems as
Opportunities
Everyone contributes notes from the
interviews.
‘How Might We’ format
HMW Notes
What they are not:
https://www.youtube.com/watch?v=T-UI6wTjF1U
Thank you!
Instagram - come hang out with us!
@productdiscoverycrue
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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3 Tips to Apply Product Discovery Today by Pearson Education PM

  • 1. www.productschool.com 3 Tips to Apply Product Discovery Today by Pearson Education PM
  • 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  • 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  • 4. Corporate Training Level up your team’s Product Management skills
  • 5. Angela Scott T O N I G H T ’ S S P E A K E R
  • 6. 3 Tips to Apply Product Discovery Today “That was my first time talking to someone who uses our stuff. I hope to do that much more often. It was enlightening. Usually we just do what we think is a good idea and hope they like it.” - Engineering Manager
  • 7. Main Takeaways ● Understand the benefits of practicing continuous product discovery ● Move beyond theory and into reality with an example of launching product discovery teams at Pearson ● Three 'try now' tips to incorporate product discovery today
  • 8. formal training as a secondary math teacher → online teacher → nerdy tech stuff → product manager This Product Manager’s Journey
  • 10. Introduction to Product Discovery as a “thing” B.D. (before discovery) A.D. (after discovery)
  • 11. Introduction to Product Discovery as a “thing” Discovery creates a thoughtful approach for the right people to focus on creating and validating a great experience for users. Discovery building the right product Delivery building the product right
  • 12. Benefits of continuous discovery ● Time spent talking with customers is valued by all who participate ○ “That was my first time talking to someone who uses our stuff. I hope to do that much more often. It was enlightening. Usually we just do what we think is a good idea and hope they like it.” - Engineering Manager ● The customer owns the ‘voice of the customer’ ○ No need to ‘convince’ others what customers need ● Solid backlog of opportunities to explore ● True opportunities for delight ● More efficient delivery ● Improved confidence in build strategies for the product ● Improved relationships with technology teams ● Improved relationships with customers ● Improved confidence in my skills as a product manager
  • 13. Product Manager Surveys & Stuff use existing resources more efficiently cross-functional teams reduce internal blockers increased confidence in prioritization decisions
  • 14. Product Manager Surveys & Stuff discovery is the space where innovation happens! increased confidence in prioritization decisions Source: Fresh Tilled Soil https://www.freshtilledsoil.com/the-one-thing-that-successful-product-managers-are- doing-differently/
  • 15. Launching formal Discovery Teams at Some Business Context ● 1k+ employees in business unit within larger organization (25k employees) ● Onshore and offshore development teams ● Platform, contents, services to support fully virtual K-12 schools ○ Pearson Online & Blended Learning, Connections Academy ● Scaled Agile Framework (SAFe) ● Remote working culture
  • 16. Launching formal Discovery Teams at legacy ‘do it all’ platform to support the complete online school experience cross-functional teams dedicated toward preparing component(s) of a new platform for migration of existing customers the product manager owns the collaboration experience of the discovery teams
  • 17. Launching formal Discovery Teams at Why Discovery Previous platform launch attempt with a feature-first approach. We needed a customer-first approach to deliver a better solution.
  • 18. Discovery in SAFe Cast of Characters
  • 19. Discovery in SAFe Cast of Characters Enterprise Architect Product Manager Product Owner UX Designer Engineering Manager Engineering Lead Engineer Engineer Engineer Engineer Engineer Scrum Master QA
  • 20. Discovery in SAFe Activity Participants Days* Understand existing functionality PdM, PO, UX, Arch Week 1 Understand the customer: Interview users, Validate problem, Identify pain points PdM, UX, PO [Customers, Stakeholders] Define high-level vision & goal:: Refine epic definition PdM Brainstorm potential solutions, Identify viable solution UX, Arch, Eng, PdM Week 2 Run experiments to validate risky assumptions (UX and technical) UX, Arch, Eng, PdM Collect UX feedback UX, PdM [Customers, Stakeholders] Synthesize feedback UX, Arch, Eng, PdM Weeks 3,4 Identify Features and Enablers PdM, PO, Arch, Eng EpicReviewEpicAnalysis
  • 21. What Discovery “Looks” Like 1. Alignment on the vision 2. Essential Questions 3. User Journey a. Customer Interviews! 4. Solution Sketching 5. Decide 6. Validate 1 2 3 4 5 6
  • 22. My 3 “Do Now” Tips
  • 23. One Consider the team. Minimal triad: product manager + technical expert + designer Why: in order to deliver the best solutions, they need to deeply understand the problem. Prepare to Collaborate
  • 24. One Schedule a kick-off meeting. Why: Everyone understands roles. Why: Align on the mission. Why: Invoke an empathetic point of view. Prepare to Collaborate
  • 25. Prepare to Collaborate - everyone understands roles
  • 26. Prepare to Collaborate- align on the mission
  • 27. Prepare to Collaborate - invoke empathetic point of view
  • 28. Two Schedule Interviews Just do it. Get it on the calendar. Include your team! Favorite video conference tool. Successful methods to find customers to talk to?
  • 29. Three Reframe Problems as Opportunities Everyone contributes notes from the interviews. ‘How Might We’ format
  • 30. HMW Notes What they are not: https://www.youtube.com/watch?v=T-UI6wTjF1U
  • 31. Thank you! Instagram - come hang out with us! @productdiscoverycrue
  • 32. www.productschool.com Part-time Product Management Training Courses and Corporate Training

Notes de l'éditeur

  1. If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
  2. Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
  3. As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
  4. T
  5. Reference product manager surveys, etc, here
  6. Reference product manager surveys, etc, here
  7. Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!