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3 Tips to Apply Product Discovery Today by Pearson Education PM

Main takeaways:
- Understand the benefits of practicing continuous product discovery
- Three 'try now' tips to incorporate product discovery today
- Move beyond theory and into reality with an example of launching product discovery teams at Pearson

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3 Tips to Apply Product Discovery Today by Pearson Education PM

  1. 1. www.productschool.com 3 Tips to Apply Product Discovery Today by Pearson Education PM
  2. 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  4. 4. Corporate Training Level up your team’s Product Management skills
  5. 5. Angela Scott T O N I G H T ’ S S P E A K E R
  6. 6. 3 Tips to Apply Product Discovery Today “That was my first time talking to someone who uses our stuff. I hope to do that much more often. It was enlightening. Usually we just do what we think is a good idea and hope they like it.” - Engineering Manager
  7. 7. Main Takeaways ● Understand the benefits of practicing continuous product discovery ● Move beyond theory and into reality with an example of launching product discovery teams at Pearson ● Three 'try now' tips to incorporate product discovery today
  8. 8. formal training as a secondary math teacher → online teacher → nerdy tech stuff → product manager This Product Manager’s Journey
  9. 9. feeling like a fake Product Manager
  10. 10. Introduction to Product Discovery as a “thing” B.D. (before discovery) A.D. (after discovery)
  11. 11. Introduction to Product Discovery as a “thing” Discovery creates a thoughtful approach for the right people to focus on creating and validating a great experience for users. Discovery building the right product Delivery building the product right
  12. 12. Benefits of continuous discovery ● Time spent talking with customers is valued by all who participate ○ “That was my first time talking to someone who uses our stuff. I hope to do that much more often. It was enlightening. Usually we just do what we think is a good idea and hope they like it.” - Engineering Manager ● The customer owns the ‘voice of the customer’ ○ No need to ‘convince’ others what customers need ● Solid backlog of opportunities to explore ● True opportunities for delight ● More efficient delivery ● Improved confidence in build strategies for the product ● Improved relationships with technology teams ● Improved relationships with customers ● Improved confidence in my skills as a product manager
  13. 13. Product Manager Surveys & Stuff use existing resources more efficiently cross-functional teams reduce internal blockers increased confidence in prioritization decisions
  14. 14. Product Manager Surveys & Stuff discovery is the space where innovation happens! increased confidence in prioritization decisions Source: Fresh Tilled Soil https://www.freshtilledsoil.com/the-one-thing-that-successful-product-managers-are- doing-differently/
  15. 15. Launching formal Discovery Teams at Some Business Context ● 1k+ employees in business unit within larger organization (25k employees) ● Onshore and offshore development teams ● Platform, contents, services to support fully virtual K-12 schools ○ Pearson Online & Blended Learning, Connections Academy ● Scaled Agile Framework (SAFe) ● Remote working culture
  16. 16. Launching formal Discovery Teams at legacy ‘do it all’ platform to support the complete online school experience cross-functional teams dedicated toward preparing component(s) of a new platform for migration of existing customers the product manager owns the collaboration experience of the discovery teams
  17. 17. Launching formal Discovery Teams at Why Discovery Previous platform launch attempt with a feature-first approach. We needed a customer-first approach to deliver a better solution.
  18. 18. Discovery in SAFe Cast of Characters
  19. 19. Discovery in SAFe Cast of Characters Enterprise Architect Product Manager Product Owner UX Designer Engineering Manager Engineering Lead Engineer Engineer Engineer Engineer Engineer Scrum Master QA
  20. 20. Discovery in SAFe Activity Participants Days* Understand existing functionality PdM, PO, UX, Arch Week 1 Understand the customer: Interview users, Validate problem, Identify pain points PdM, UX, PO [Customers, Stakeholders] Define high-level vision & goal:: Refine epic definition PdM Brainstorm potential solutions, Identify viable solution UX, Arch, Eng, PdM Week 2 Run experiments to validate risky assumptions (UX and technical) UX, Arch, Eng, PdM Collect UX feedback UX, PdM [Customers, Stakeholders] Synthesize feedback UX, Arch, Eng, PdM Weeks 3,4 Identify Features and Enablers PdM, PO, Arch, Eng EpicReviewEpicAnalysis
  21. 21. What Discovery “Looks” Like 1. Alignment on the vision 2. Essential Questions 3. User Journey a. Customer Interviews! 4. Solution Sketching 5. Decide 6. Validate 1 2 3 4 5 6
  22. 22. My 3 “Do Now” Tips
  23. 23. One Consider the team. Minimal triad: product manager + technical expert + designer Why: in order to deliver the best solutions, they need to deeply understand the problem. Prepare to Collaborate
  24. 24. One Schedule a kick-off meeting. Why: Everyone understands roles. Why: Align on the mission. Why: Invoke an empathetic point of view. Prepare to Collaborate
  25. 25. Prepare to Collaborate - everyone understands roles
  26. 26. Prepare to Collaborate- align on the mission
  27. 27. Prepare to Collaborate - invoke empathetic point of view
  28. 28. Two Schedule Interviews Just do it. Get it on the calendar. Include your team! Favorite video conference tool. Successful methods to find customers to talk to?
  29. 29. Three Reframe Problems as Opportunities Everyone contributes notes from the interviews. ‘How Might We’ format
  30. 30. HMW Notes What they are not: https://www.youtube.com/watch?v=T-UI6wTjF1U
  31. 31. Thank you! Instagram - come hang out with us! @productdiscoverycrue
  32. 32. www.productschool.com Part-time Product Management Training Courses and Corporate Training
  • PatriciaMarcelinoSac

    Apr. 13, 2021
  • victoriahthompson

    May. 18, 2020
  • lucalauri

    Apr. 14, 2020

Main takeaways: - Understand the benefits of practicing continuous product discovery - Three 'try now' tips to incorporate product discovery today - Move beyond theory and into reality with an example of launching product discovery teams at Pearson

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