Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Hardware vs. Software Product
Management by Pandora Senior PM
www.productschool.com
FREE INVITE
Join 23,000+ Product Managers on
COURSES
Product Management
Learn the skills you need to land a product manager job
COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers
COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts
COURSES
Blockchain and Cryptocurrencies
Learn how to trade cryptocurrencies and build products using the blockchain
Ross Yesikov
TONIGHT’S SPEAKERS
HW PM vs SW PM
Which one is right for you?
Agenda
● Is a good PM - product agnostic?
● Differences between HW and SW PM work
● How to get the job and excel in it?
Is a good PM -
product agnostic?
What they ask for in a PM
● Technical acumen
● Experience with agile development
● Data driven mindset
● A/B testing exper...
Actual, real-life PM skills
● Creativity and open-mindedness
● Ability to influence others
● Drive, bias for action
But it’s not just the skills
Excitement
Motivation
Education
Performance
Differences between
HW and SW PM work
Definitions
HW: mostly B2B, but also
B2C
Definitions
HW: mostly B2B, but also
B2C
● Components: chips, boards, screens
Definitions
HW: mostly B2B, but also
B2C
● Components: chips, boards, screens
● End b2b products: CE, factory
robots, medi...
Definitions
HW: mostly B2B, but also
B2C
● Components: chips, boards, screens
● End b2b products: CE, factory
robots, medi...
Differences: HW vs SW
3-5 years product life cycle New features added weekly
3 years
Documented, Marketed, Manufactured, P...
Differences: HW vs SW
3-5 years product life cycle New features added weekly
No option for AB testing Every new pixel is A...
Differences: HW vs SW
3-5 years product life cycle New features added weekly
No option for AB testing Every new pixel is A...
Differences: HW vs SW
3-5 years product life cycle New features added weekly
No option for AB testing Every new pixel is A...
HW example
● Was assigned to manage this box
● Realized costs trended up significantly
● Drivers:
○ Hospitality industry i...
HW example
● Was assigned to manage this box
● Realized costs trended up significantly
● Drivers:
○ Hospitality industry i...
SW example
● Was assigned to manage “roundification”
● Identified all the places with square photos
● Wrote a PRD for the ...
Another SW example
● Currently working on content insertion:
○ When is the best moment to interrupt ?
○ What is the optima...
Another SW example
● Internal:
○ sales team
○ finance team
○ strategy team
○ internal tools for ads booking,
○ trafficking...
How to get the job
and excel in it?
What are your skills?
3-5 years product life cycle New features added weekly
No option for AB testing Every new pixel is A...
What are your skills?
● No coding background?
● No AB testing experience?
● Managed 3rd parties and external vendors?
● Ex...
What are your skills?
● Can’t stop thinking of improvements to the apps you
use?
● Mostly worked with engineers before?
● ...
How to excel?
● Creativity and open-mindedness
● Ability to influence others
● Drive, bias for action
How to excel?
● Creativity and open-mindedness
● Ability to influence others
● Drive, bias for action
● Educate yourself a...
Is it easy to switch?
● SW PM → SW PM: Easy
● HW PM → SW PM: Medium
● Not a PM → PM : Harder than medium
Recommendation
Lewis C’ book “Decode and Conquer” is a
practical guide for an interview prep and for
having general framew...
Part-time Product Management Courses in
San Francisco, Silicon Valley, Los Angeles, New York, Austin,
Boston, Seattle, Chi...
Upcoming SlideShare
Loading in …5
×

of

Hardware vs. Software Product Management by Pandora Senior PM Slide 1 Hardware vs. Software Product Management by Pandora Senior PM Slide 2 Hardware vs. Software Product Management by Pandora Senior PM Slide 3 Hardware vs. Software Product Management by Pandora Senior PM Slide 4 Hardware vs. Software Product Management by Pandora Senior PM Slide 5 Hardware vs. Software Product Management by Pandora Senior PM Slide 6 Hardware vs. Software Product Management by Pandora Senior PM Slide 7 Hardware vs. Software Product Management by Pandora Senior PM Slide 8 Hardware vs. Software Product Management by Pandora Senior PM Slide 9 Hardware vs. Software Product Management by Pandora Senior PM Slide 10 Hardware vs. Software Product Management by Pandora Senior PM Slide 11 Hardware vs. Software Product Management by Pandora Senior PM Slide 12 Hardware vs. Software Product Management by Pandora Senior PM Slide 13 Hardware vs. Software Product Management by Pandora Senior PM Slide 14 Hardware vs. Software Product Management by Pandora Senior PM Slide 15 Hardware vs. Software Product Management by Pandora Senior PM Slide 16 Hardware vs. Software Product Management by Pandora Senior PM Slide 17 Hardware vs. Software Product Management by Pandora Senior PM Slide 18 Hardware vs. Software Product Management by Pandora Senior PM Slide 19 Hardware vs. Software Product Management by Pandora Senior PM Slide 20 Hardware vs. Software Product Management by Pandora Senior PM Slide 21 Hardware vs. Software Product Management by Pandora Senior PM Slide 22 Hardware vs. Software Product Management by Pandora Senior PM Slide 23 Hardware vs. Software Product Management by Pandora Senior PM Slide 24 Hardware vs. Software Product Management by Pandora Senior PM Slide 25 Hardware vs. Software Product Management by Pandora Senior PM Slide 26 Hardware vs. Software Product Management by Pandora Senior PM Slide 27 Hardware vs. Software Product Management by Pandora Senior PM Slide 28 Hardware vs. Software Product Management by Pandora Senior PM Slide 29 Hardware vs. Software Product Management by Pandora Senior PM Slide 30 Hardware vs. Software Product Management by Pandora Senior PM Slide 31 Hardware vs. Software Product Management by Pandora Senior PM Slide 32 Hardware vs. Software Product Management by Pandora Senior PM Slide 33 Hardware vs. Software Product Management by Pandora Senior PM Slide 34 Hardware vs. Software Product Management by Pandora Senior PM Slide 35

YouTube videos are no longer supported on SlideShare

View original on YouTube

Hardware vs. Software Product Management by Pandora Senior PM Slide 37
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

2

Share

Download to read offline

Hardware vs. Software Product Management by Pandora Senior PM

Download to read offline

Managing hardware products for three years at Cisco, and later spending three more years working on pure software products at Zoosk and Pandora, Ross shared his perspective on the differences and similarities in managing Hardware vs Software, as well as B2B vs B2C, products.

Despite a somewhat controversial belief that a good Product Manager is product-agnostic, will perform great regardless of what type of product he/she manages, he discussed the psychological differences in the work approaches and tried to identify what type of product might be a better fit for you.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Hardware vs. Software Product Management by Pandora Senior PM

  1. 1. Hardware vs. Software Product Management by Pandora Senior PM www.productschool.com
  2. 2. FREE INVITE Join 23,000+ Product Managers on
  3. 3. COURSES Product Management Learn the skills you need to land a product manager job
  4. 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
  5. 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
  6. 6. COURSES Blockchain and Cryptocurrencies Learn how to trade cryptocurrencies and build products using the blockchain
  7. 7. Ross Yesikov TONIGHT’S SPEAKERS
  8. 8. HW PM vs SW PM Which one is right for you?
  9. 9. Agenda ● Is a good PM - product agnostic? ● Differences between HW and SW PM work ● How to get the job and excel in it?
  10. 10. Is a good PM - product agnostic?
  11. 11. What they ask for in a PM ● Technical acumen ● Experience with agile development ● Data driven mindset ● A/B testing experience ● Planning and story prioritization
  12. 12. Actual, real-life PM skills ● Creativity and open-mindedness ● Ability to influence others ● Drive, bias for action
  13. 13. But it’s not just the skills Excitement Motivation Education Performance
  14. 14. Differences between HW and SW PM work
  15. 15. Definitions HW: mostly B2B, but also B2C
  16. 16. Definitions HW: mostly B2B, but also B2C ● Components: chips, boards, screens
  17. 17. Definitions HW: mostly B2B, but also B2C ● Components: chips, boards, screens ● End b2b products: CE, factory robots, medical devices
  18. 18. Definitions HW: mostly B2B, but also B2C ● Components: chips, boards, screens ● End b2b products: CE, factory robots, medical devices ● Infrastructure: routers, storage, etc
  19. 19. Differences: HW vs SW 3-5 years product life cycle New features added weekly 3 years Documented, Marketed, Manufactured, Purchased, Installed/Maintained/Used
  20. 20. Differences: HW vs SW 3-5 years product life cycle New features added weekly No option for AB testing Every new pixel is AB tested a b c
  21. 21. Differences: HW vs SW 3-5 years product life cycle New features added weekly No option for AB testing Every new pixel is AB tested Heavy vendor management Mostly internal stakeholders
  22. 22. Differences: HW vs SW 3-5 years product life cycle New features added weekly No option for AB testing Every new pixel is AB tested Heavy vendor management Mostly internal stakeholders Financial responsibilities 0 financial responsibility
  23. 23. HW example ● Was assigned to manage this box ● Realized costs trended up significantly ● Drivers: ○ Hospitality industry in China (down) ○ Healthcare sector in the US (up)
  24. 24. HW example ● Was assigned to manage this box ● Realized costs trended up significantly ● Drivers: ○ Hospitality industry in China (down) ○ Healthcare sector in the US (up) ● Moving manufacturing to Texas from Shenzhen would take a year and pay for itself in 2 years. ● Had to forecast, document, pitch and drive
  25. 25. SW example ● Was assigned to manage “roundification” ● Identified all the places with square photos ● Wrote a PRD for the experiment (“replace a square photo with a round one, preserving aspect ratio”) ● Ran an AB test, proving 0.3% increase in app use ● Rolled out on iOS, repeated the same on Android and Web
  26. 26. Another SW example ● Currently working on content insertion: ○ When is the best moment to interrupt ? ○ What is the optimal content to insert? ○ How long should the interruption be? ○ How frequent should the interruption be? ○ How many different types of content to mix? Content1 Content2 C3 Content1C3 Content4
  27. 27. Another SW example ● Internal: ○ sales team ○ finance team ○ strategy team ○ internal tools for ads booking, ○ trafficking, ○ mediation Content1 Content2 C3 Content1C3 Content4 ADs ● External: ○ Google, FB ○ HW vendors (Sonos, Roku, etc) ○ Advertisers
  28. 28. How to get the job and excel in it?
  29. 29. What are your skills? 3-5 years product life cycle New features added weekly No option for AB testing Every new pixel is AB tested Heavy vendor management Mostly internal stakeholders Financial responsibilities 0 financial responsibility
  30. 30. What are your skills? ● No coding background? ● No AB testing experience? ● Managed 3rd parties and external vendors? ● Experienced with inventory forecasting or financials? HW might be an easier match for you. Just find the one that excites you.
  31. 31. What are your skills? ● Can’t stop thinking of improvements to the apps you use? ● Mostly worked with engineers before? ● Ever ran an experiment or played with Google Analytics? SW might be an easier match for you. Just find the one that excites you.
  32. 32. How to excel? ● Creativity and open-mindedness ● Ability to influence others ● Drive, bias for action
  33. 33. How to excel? ● Creativity and open-mindedness ● Ability to influence others ● Drive, bias for action ● Educate yourself about your domain
  34. 34. Is it easy to switch? ● SW PM → SW PM: Easy ● HW PM → SW PM: Medium ● Not a PM → PM : Harder than medium
  35. 35. Recommendation Lewis C’ book “Decode and Conquer” is a practical guide for an interview prep and for having general frameworks you’ll use as a PM
  36. 36. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com
  • jogall123

    Oct. 19, 2019
  • PaweSkorupiski

    Mar. 30, 2019

Managing hardware products for three years at Cisco, and later spending three more years working on pure software products at Zoosk and Pandora, Ross shared his perspective on the differences and similarities in managing Hardware vs Software, as well as B2B vs B2C, products. Despite a somewhat controversial belief that a good Product Manager is product-agnostic, will perform great regardless of what type of product he/she manages, he discussed the psychological differences in the work approaches and tried to identify what type of product might be a better fit for you.

Views

Total views

1,799

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

33

Shares

0

Comments

0

Likes

2

×