In questo appuntamento con WSO2 SMART TALK, il nostro partner WSO2 ci racconta il caso di successo di Telefonica (O2) Germany e la sua strategia di APIfication. Scopri come monetizzare le tue API e offrire un'esperienza di navigazione user centric ai tuoi clienti. Scrivi a sales@profesia.it per iniziare subito

2. QUANDO​ CHI​ COSA​
1 marzo​ Gabriele Gianoglio​
weModI e Interoperabilità delle PA: da unComuneall'Europa è
solo questione diAPI​
15 marzo​ Matteo Bordin​ Novità WSO2APIM​
29 marzo​ Matteo Bordin​ Novità WSO2IS​
19 aprile​ Stefano Negri (WSO2)​ TELEFONICA GERMANY successstory​
3 maggio​ Leo Antonaccio​
Apification: opportunità delle organizzaionimodernenella post-
digitalizzazione​
17 maggio​ Gabriele Gianoglio​
Autenticazioneusercentric: costruzionedell'identità dalpuntodi
vista architetturaleoppureverso un modello passwordless​
31 maggio​ Danilo Massaglia​ API Asincrone​
14 giugno​ Gabriele Gianoglio​ Come installare WSO2 in AWS: tips and tricks​
28 giugno​ DanieleDalFarra​ Un Caso reale: Interoperabilità nelle Utility​
12 luglio​ DanieleDalFarra​ Un Caso reale: APIexposition nel mondoFinance​
26 luglio​ Leo Antonaccio​ Un Caso reale: Identity Managementintegrato con SPID​

3. WSO2 ITALIA CLUB

4. Lo speaker di oggi…
Lui si definisce:
Modestamente… il miglior dipendente di WSO2 di lingua italiana
Noi lo definiamo
il supporter italiano in WSO2
Stefano Negri

5. ● Telefonica and WSO2 corporate info
● Telecom market challenges
● Telefonica (business) Use Case
● WSO2 API Manager in Telefonica
● Conclusion
Agenda

6. Telefonica and WSO2 corporate info

7. About WSO2
Global Presence
Colombo, Dubai, Mumbai, Munich, London,
Santa Clara, São Paulo, Sydney
900+ Employees
45% Engineering
700+ Customers
Across 90 countries and 6 continents
Founded in 2005
Backed by Cisco, Goldman Sachs, Toba
Capital and InfoEdge
Rapidly Growing
31% YoY Growth in ARR
Open Source + SaaS
Easy Adoption, Interoperability, Community,
Cloud Native

9. Telecom market

10. Telecom Market in EU and Italy
Turnover of the main EU groups
1st half 2022
Source: Area Studi Mediobanca
Average annual turnover for Italian groups
2010 -2021
Source: Area Studi Mediobanca
Amount of traffic in Europe
Between 2021 and 2026
Source IDC
-3.7%
+0.5%
+126 %

11. As telcos’ core networks and IT systems evolve, operators are also keen to explore new business models
that expand their role in consumer and business value chains beyond connectivity. Many of these new
business models, from private networks to 5G gaming bundles to network as a service, will require
partner-driven ecosystems to supercharge and build extensive value multipliers “
IDC’s European Telco Digital Transformation Survey 2022
“
“
As such, 40% of large European operators identified integrating partner services into their
ecosystem as a crucial impact of an API-driven strategy. For these investments to pay off, telcos
need to ensure that the APIs they provide are simple enough for developer partners to use and are
supported across heterogenous network infrastructures”

12. While the bulk of telco revenues has
traditionally come from consumer services,
the commoditisation of connectivity has made
it harder to grow revenues by just selling
minutes, texts and data volumes. In 5G,
operators are looking to grow their place in
the enterprise value chain
As operators look to acquire new segments,
they are also fighting across the board to
retain the customers they do have.
A key differentiating factor is providing a
customized and amazing customer
experience. Providing good customer service
is not enough
Other areas to invest in are AI/ML, in order to
improve customer insight
Find new markets
Retain and improve
the customers’ base

13. Telefonica Use Case

14. Improve customer experience

15. The Telefonica customer journey

16. ● Objectives:
⦿ Provide an unified end to end customer journey to customers
and agents
⦿ Seamless experience for customers independently of the
channels: web portals, mobile, O2 shops
⦿ All the stages of the customer/agent journey across all the
processes
Increase customer’s experience

17. ● Each channel/domain had its own API GTW or no API GTW at all
Initial status
DifferentChannels/Domains
DifferentAPIs management/ Gateways / No Gateways
DifferentBusiness Business Logic/ DifferentIdentities
Different Experiences

18. API Platform to expose standardized API

19. Find new markets

20. From a traditional Business Model

21. Monetize assets (services, data, processes)
Examples:
● MVNO
● NaaS
● 5G services
● OSS/BSS Services

22. API
network location
authentication
Network QoS (low
latency, uninterrupted
video)
Changing the chargeable
party during the session orat
the time of session set-up
Naas
Enhanced Security Gaming (real time) Video conferencing Extended Reality Autonomous
vehicles
APPLICATION
S
APP Developers
Enterprise Customers /
System Integrators
Device OEM HCPs
Partners

23. Enterprise Integration
Role of the API Manager

24. Role of the API Manager

25. WSO2 API Manager as strategic
partner

26. 26
WEB
Apps
Mobile
Apps
Workflows
Automations
API
Products
WEB
Apps
Mobile
Apps
WEB
Apps
Mobile
Apps
Workflows
API
Products
Consumers
Institutional/Business
Customers,
Partners, Suppliers,
API buyers
Employees
Internal Digital
Experiences for
External Digital
Experiences for
External Digital
Experiences for
IoT
Apps
Experience APIs
Domain APIs
Domain Services
The
Shift
to
Digital
Systems of
Record

27. Application Development Identity & Access Management
Kubernetes
VMs
WSO2 Identity Server
Federates and manages identities across both cloud
service and enterprise environments.
Asgardeo
SaaS-based customer identity and access
management (CIAM) solution that lets you design a
smarter, more engaging, data-driven customer
experience (CX) that will keep them coming back.
Buy
Choreo
SaaS application development suite
designed to accelerate the creation of
digital experiences.
27
Software
WSO2 API Manager
(+ Micro Integrator)
One complete platform for building,
integrating, and exposing your digital
services as managed APIs.
Technology That Meets Demand — Build vs. Buy
WSO2 Identity Platform for K8S
A comprehensive,solution for managing customer
identity and access management for Kubernetes.
WSO2 API Platform for K8S
(+ Micro Integrator)
A complete API Management platform for
Kubernete
Build
RC-1 Coming soon
PROJECT
Internal Developer Platform | SaaS API Management | iPaaS |
Cloud Native Application Development | DevOps

28. Telefonica and WSO2 APIM

30. Provide a recommendation for an API Platform for internal
and external API consumption consisting of:
● User (Producer Consumer) Portal including process support
automatization for exposing, look up and registration
processes
● API GW managing the API consumption (Access control,
caching, profile management, logs, request response
transformation)
● One instance or several instances required
● Roles and responsibilities
Document a deployment, hosting and
management concept answering:

31. Friendly Configuration:
Ability to allow user friendly configuration tools to create servicesintegration, translation and
data mapping. Graphic User Interface allowing fast self-servicedeployment for integration
and data mapping definition between external common interfacesand internal services
Transformation:
Ability to perform the translation between external common interfacesand internal local
services as well as data mapping (REST, SOAP, GraphQL)
Integration patterns:
Ability to support integration scenarios such as Decomposition, response aggregation, adding
a fix value to a request or response message, Forked processing (making a request to an
internal service and continue the processing to other services based on the response), …
BE protection:
Support for caching, throttling, shaping functionalities
Policy/SLA management:
Support to monitor and policy the number of calls accepted per API, per resource, per client,
per user originating call request,…
API monitoring:
Support for monitoring and troubleshooting capabilitiessuch as providing logging and status
dashboard (success request, failed requests, response time)

32. API security:
Support for https/TLS and OAuth2.0 as Resource server and application level
DOS monitoring and protection against external attacks
Administration:
Interaction with ID Provider
Deployment:
Scalability, High availability mechanisms and Support for in premises or SaaS
deployment models (OpenShift). Simple deployment configuration and LifeCycle
management to promote between certification and production.
Consumer Portal:
API publication portal for consumers discovery as well as sandbox and
socialization capabilities
Support:
Expert support in local office time and local language
Pricing (Licencing model):
Affordable solution.

33. ● Three products shortlisted for the POC from the
initial broader list
● Challenge of a week for a MVP
● WSO2 was selected as the most suitable product

34. Main steps
STEP 3
PROD 1.0
WSO2 POC took
place from 9 to 13
Dec 2019
APIM in prod on
August 2020; 3
weeks to set it
up
Upgrade to APIM
4.x on Jan 22
Multi Cluster
deployment
Next important
milestone is
monetization
STEP 2

35. ● Successfully deployed and running on AWS EKS (Kubernetes
deployment)
⦿ Highly scalable
● Initial setup took place in 3 weeks only
● API GTW in a multi cluster, multi cluster providers
deployment
● 340 APIs on boarded; other 450 ready (in testing atm)(*)
● 120 Million API calls a month
(*) Data at March 2023

36. ● Increase interactions with partners
⦿ Partners are now able to explore APIs, check the API documentation,
try out an API, provide feedback, get notified of changes
⦿ API first approach maden possible thanks to SDK and mocking being
available
⦿ Same benefits for internal API Consumers and Providers
● API Manager Platform is managed by a single team which can
ensure standard and quality
⦿ Clear API lifecycle
⦿ TMFoum standard has been applied
● API GW is the entry point for all the business transactions in the
company
⦿ Insight of the business trends
● Time to market for onboarding a new API is now 1 week
⦿ Faster adoption of ootb applications from different providers
⦿ Decoupling applications

37. ● Multi cloud strategy of the company has been made
possible
⦿Telefonica works with different hyperscalersto get
the best of each (in term of services / applications)
and avoid single provider lock in
⦿A centralized access point such as the API GW avoid
zone/cluster awarenesscomplexity
● Same security model for all the APIs
⦿Identity, authentication, security check
⦿Work with many IdP

38. Conclusion

39. 39
Telecom market is struggling in EU and Italy
New markets and a better customer experience can help to win against the competitors
APIs and API Manager are a key enabler of new business processes
WSO2 is a perfect partner with one of its leading tool: WSO2 API Manager
Telefonica is successfully leading a digital transformation journey
WSO2 API Manager has been chosen to build the API Management platform

40. wso2.com profesia.it
Thanks!
Q&A?
sales@profesia.it 011 012 03 71
4

41. Image Area
https://blog-idceurope.com/how-
telcos-are-transforming-in-europe/
Between 2021 and 2026 the amount of data created, captured, replicated
or consumed in Europe will increase by over 126%
As such, 40% of large European operators identified integrating partner
services into their ecosystem as a crucial impact of an API-driven strategy
in IDC’s European Telco Digital Transformation Survey 2022. For these
investments to pay off, telcos need to ensure that the APIs they provide
are simple enough for developer partners to use and are supported
across heterogenous network infrastructures.
While the bulk of telco revenues has traditionally come from consumer
services, the commoditisation of connectivity has made it harder to grow
revenues by just selling minutes, texts and data volumes.
chasing opportunities such as the 83% of European enterprises that use
or plan to use IoT technologies in their operations within the next two
years. This shift in customer target cannot be successful without
fundamental shifts in howtelcos operate and strong insights from trusted
partners that understand the B2B and B2B2C customer bases operators
intend to create value for.
they are also fighting across the board to retain the customers they do

42. Image Area
https://www.telefonica.com/en/communication-room/blog/towards-pro-
investment-market-structures-in-the-telecom-sector/
https://www.primaonline.it/2022/10/25/364347/tlc-ricavi-in-crescita-a-livello-
mondiale-ma-in-europa-il-settore-e-
fermo/#:~:text=Il%20primo%20mercato%20%C3%A8%20quello,%2C7%25%20
nel%20quinquennio%2C%20il
l’Europa rimane ferma con un minimo +0,5%
In Italia il giro d’affari del settore è diminuito di oltre €14mld tra il 2010 e il
2021 (-3,7% medio annuo), con la rete mobile in maggior affanno (-5,0%)
rispetto alla fissa (-2,5%). Nello specifico, gli introiti da SMS sono
diminuiti di €2mld (quasi azzerandosi) e i ricavi voce di €5,6mld nel fisso
e €6,3mld nel mobile (fonte: Agcom). Tali dinamiche sono influenzate
dalle pressioni competitive (anche da parte degli OTT), che nel nostro
Paese hanno causato la più marcata contrazione delle tariffe telefoniche
(-20,5%) rispetto al -4,9% medio europeo nel quinquennio 2017-2021.