4. The in-app purchase conundrum
Only XX% of users
make in-app purchases
Source: AdMob and Parks Associates, The Mobile App Consumer, October 2013
5. The single Google destination for
cross-platform app developers’
monetization, promotion and analytics
needs.
AdMob + Google Analytics
6. In-app purchase ads (step 1): find premium users
Didn’t make
it past level 1001 02 03 04 05 06 07 08 09 10
Played the game in
the last 24 hours
Paid for an item in
your game
previously
