3. We’re cross platform,
with plugins for specialist
app development tools
13Google Confidential and Proprietary3 Source: Ads served on high end mobile devices on Google’s mobile app network, Jan 2012-Dec 2012
4. You operate in a rapidly shifting market
Users Revenue Developers
Google Confidential and Proprietary4
5. You can leverage the massive global reach of
AdMob to drive more mobile app installs
AdMob reaches more than
900 million mobile devices each month
Show your ads to
users in more than
200 countries
Google Confidential and Proprietary5
6. How analytics can help you
Understand your audience
Data loads instantly,
so you can take
action immediately
Discover your high value
users when you build
custom segments
Understand the
journey users take
in your app
Measure in-app
purchase revenue
Google Confidential and Proprietary6
7. Understanding your users is
more important than ever.
In today’s app world it’s the
very definition of success.
Google Confidential and Proprietary7
8. Maximize Ad Revenue
“Smart” detection of device
width and orientation
consistently deliver ads
that fit the screen
Smart banners
8
9. The power of Google Analytics in AdMob
Hundreds of thousands of developers use Google Analytics
to analyze their apps
Free and easy-to-use,
and now available directly
from within AdMob
Understand your audience
Google Confidential and Proprietary9
10. Powerful filters that give you control over ads
Maximize Ad Revenue
• Easy to configure and flexible controls to choose categories
• Deliver only the most relevant ads to users
• Avoid showing competitor ads
• View ads which ran in your app
URL
filters
Application
filters
Category/site
filters
Text
filters
Google Confidential and Proprietary10
