Where do Mobile Apps Fit in the Digital Marketing Funnel? This presentation will provide you of an overview of the marketplace, the common challenges you'll face, and the questions you need to ask to identify what you'll need in your app. There are also additional resources to help you become a mobile marketing expert.

1. Mobile Marketing Apps:
Getting Prepared to Drive Conversions

2. Where do Mobile Apps Fit in the
Digital Marketing Funnel?

5. The world has moved to mobile
marketing apps:
FOR CONSUMERS
FOR RETAIL STORES
FOR SALES TEAMS

6. According to a report from Compuware:
Of mobile users prefer
native mobile apps over
mobile websites.
The world has moved to mobile marketing apps:
FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS
Mobile'Marke+ng'Magazine'

7. A report from Deloitte Digital revealed
that of every dollar of the approximately
$1.1 trillion spent in a retail setting last
year, 36% of those purchases were
influenced by a digital interaction.
The world has moved to mobile marketing apps:
FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS
PR'Newswire'

8. According to a survey of over 1,000 sales and
marketing professionals conducted by Adobe:
• Mobile tools are “fundamentally changing
the nature of enterprise sales.”
• 80% of sales and marketing managers say
mobile shortens the sales cycle.
The world has moved to mobile marketing apps:
FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS
Internet'Retailer'

9. The Challenges:
It takes a
long time to
create mobile
apps the
traditional way.
Marketing
strategies and
tactics change
quickly –
software (app)
development
can’t keep up.
Capture and
analyze data from
our mobile
marketing apps
with the ease of
Google Analytics.
DEVELOPMENT SPEED ANALYTICS

10. The Challenges:
DEVELOPMENT SPEED ANALYTICS
Sand'Hill'
Traditional mobile app development is not like
making a website with WordPress – it’s really like
traditional software development
• According to a recent study by MGI Research on
the State of Mobile Apps: It takes 46 percent of
organizations from 6 months to over a year to
develop a mobile app from design to deployment.

11. Digital Marketing relies on speed, iteration and
personalization
• According to the 2015 B2B Content Marketing
Benchmarks, Budgets and Trends survey by
Content Marketing Institute and
MarketingProfs, 42% of North American
B2B companies update marketing content
multiple times per week.
The Challenges:
DEVELOPMENT SPEED ANALYTICS
Content'Marke+ng'Ins+tute'

12. Research from Statista found that agency
and brand executives in the United States are
finding themselves better able to understand
the customer experience and develop new
products, as well as fine-tune marketing
strategies by being better able to analyze
consumer opinions on their current offerings.
The Challenges:
DEVELOPMENT SPEED ANALYTICS
Sta+sta'

13. The world has moved to data-
driven marketing because it works!

14. Questions to Consider
Do you have the ability to rapidly make, revise and deploy
mobile marketing apps that:
• A/B (market) test apps and messaging
• Deliver tailored messages to target customers
• Rapidly survey and collect customer feedback
• Compare your best performers to everyone else
• Measure effectiveness
• Deliver data-based recommendations
• Rapidly iterate and re-deploy
• Drive sales conversions!

15. Additional Resources
The Need for Speed – Bridging
the Gap Between Marketing
and Mobile App Development
www.proscape.com/NeedforSpeed
Insulet – Driving Innovation
in Diabetes Therapy Through Mobile
www.proscape.com/InsuletSuccessStory
Facing the Dark Abyss of Mobile Marketing
www.proscape.com/MobileAppAbyss
Deliver Apps that Delight the Customer
www.proscape.com/DeliverAppsDelight
INFOGRAPHIC!
CASESTUDY!
WHITEPAPER!
VIDEO!